Industrial Project Proposal - Skechers PDF

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INDUSTRIAL PROJECT PROPOSAL- SKECHERS RETAIL INDIA PVT. LTD.

In today’s highly competitive lifestyle footwear industry, its crucial to manage your
resources well. A retail store is a crucial asset for retailers. Customers interact directly with
the retail store and most of the revenue in retail comes from stores. Hence efficient
management of store operations is essential, to achieve and sustain customer satisfaction,
as well as cost effectiveness.

THE MAIN OBJECTIVE OF THE PROJECT IS-

 IDENTIFYING THE BEST PRACTICES I.E. THE FACTORS AFFECTING THE


EFFICIENCY OF UNITS (SKECHERS’ STORES) ACROSS A REGION AND
GENERATE EFFICIENCY SCORES.

 MEASURE THE RELATIVE EFFICIENCY OF UNITS USING DATA ENVELOPMENT


ANALYSIS.

 ESTABLISH A GUIDE FOR OTHER INEFFICIENT UNITS TO EMULATE AND


IMPROVE THEIR EFFICIENCY.
(I assure you that all the data provided by the organisation for the project work will be strictly confidential.)

DATA ENVELOPEMENT ANALYSIS


DEA is a powerful tool that enables identification of production frontiers and efficiency of
firms in various sectors. It has been recognized as a valuable approach, useful in
uncovering relationships that remain hidden with other methodologies. DEA provides
relative efficiencies, that is, efficiencies relative to the data considered rather than
absolute efficiencies. After applying the DEA algorithm, one can begin to tackle, with a
clear degree of insight, issues such as identification of best and poor practices, target
setting, resource allocation and monitoring efficiency changes over time.

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