Nielsen Business Case
Nielsen Business Case
Nielsen Business Case
FINANCE & ECONOMICS MARKETING & OPERATIONS AND HUMAN RESOURCES MANEGEMENT
SUPPLY CHAIN MANAGEMENT
Situation
• World Foods wants to expand the company’s business
into new category. 1
• They want to expand the Rocky Mountain spices line
to create an 18 oz BBQ Sauce.
Additional Insights
• When they enter the market, the competitors will be
upscale. 2
• Target Market should be mothers/ or millennials.
• Introductory price of $2.49
Ken Wilson
Complications
• The marketing team is unaware of the tendencies that
influence the food and beverages categories or what 3
consumers are looking for in this product.
KEYS TO ADDRESS
Establish an overview of
product’s introduction in the
market
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
INDUSTRY ANALYSIS
125 126
155
Value Axis 152 148 154
120 122 138
120 120 121 105
127
119
115
112 52.5
St
O
Sm
Yo
ld
ar
er
al
ng
t-U
lS
0
Bu
er
p
ca
st
Fa
Bu
le
st
Fa
g
ilie
lin
Fa
m
g
s
ilie
m
Fa
ilie
Category Axis
s
s
ilie
s
Behavior Stage
RECOMMENDATIONS
1
Dive into the “premium” market
with World Foods seasoning
consumers, whose lifestyle are
Affluent Suburban Spreads and
Comfortable Country, as the
target market.
2
Dive into the consumers that buy
BBQ sauces focusing on Younger
and Older Bustling Families as the
primary target market considering
Small Scale Families as a secondary
target market.
WHY RECOMMENDATION #1?
FLAVOR- CHIPOTLE
KC Honey
540,945.00 0.24 $1.94 583,927.50 $1.89 25.00% $1,103,622.98
Teriyaki
BE
Smokehouse 626,910.00 0.26 $1.84
Hickory
PRICING STRATEGY FOR NEW
SAUCES & EXPECTED INCOME
BE Raging
Bull Spicy 549,362.00 0.2 $2.01 955,942.00 $1.93 37.00% $1,844,968.06
Hot
KC Spicy
1,362,522.00 0.54 $1.85
Original
PRICING STRATEGY FOR NEW
SAUCES & EXPECTED INCOME
BE Texas
Style 493,038.00 0.18 $1.92 564,780.00 $1.85 19.00% $1,044,843.00
Mesquite