Scribd Logo
Upload

Welcome to Scribd!

  • 881 views

    Syllabus MKT 511 Marketing Management

    Uploaded by

    prashant
    This course aims to equip students with the knowledge and skills for marketing management decisions. It covers key topics such as marketing systems, environmental analysis, demand analysis, competitor analysis, strategic planning, and implementation and control of marketing programs. The course consists of 10 units that will examine concepts and applications related to marketing opportunities, information systems, segmentation, competition, and developing product, price, distribution and communication strategies. Students will also complete case studies after each chapter.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Syllabus MKT 511 Marketing Management

    Uploaded by

    prashant
    881 views2 pages
    This course aims to equip students with the knowledge and skills for marketing management decisions. It covers key topics such as marketing systems, environmental analysis, demand analysis, competitor analysis, strategic planning, and implementation and control of marketing programs. The course consists of 10 units that will examine concepts and applications related to marketing opportunities, information systems, segmentation, competition, and developing product, price, distribution and communication strategies. Students will also complete case studies after each chapter.

    Original Description:

    Syllabus

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This course aims to equip students with the knowledge and skills for marketing management decisions. It covers key topics such as marketing systems, environmental analysis, demand analysis, competitor analysis, strategic planning, and implementation and control of marketing programs. The course consists of 10 units that will examine concepts and applications related to marketing opportunities, information systems, segmentation, competition, and developing product, price, distribution and communication strategies. Students will also complete case studies after each chapter.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    881 views2 pages

    Syllabus MKT 511 Marketing Management

    Uploaded by

    prashant
    This course aims to equip students with the knowledge and skills for marketing management decisions. It covers key topics such as marketing systems, environmental analysis, demand analysis, competitor analysis, strategic planning, and implementation and control of marketing programs. The course consists of 10 units that will examine concepts and applications related to marketing opportunities, information systems, segmentation, competition, and developing product, price, distribution and communication strategies. Students will also complete case studies after each chapter.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 2

    MKT 511: Marketing Management

    Credits: 3
    Lecture Hours: 48
    Course Objectives
    The objective of this course is to equip students with knowledge and skills to take decisions in
    marketing management.
    Course Description
    This course deals on the management aspects of marketing. It includes a study of the marketing system
    and organization, environment and segment analysis, information system, demand analysis, buyer
    analysis and competitor analysis, strategic marketing planning, implementation of marketing program
    and marketing control.

    Course Details
    Unit 1: Introduction LH 6
     Definition of Marketing and Core Marketing Concepts
     Company Orientation Towards the Market Place
     Customer Value, Satisfaction and Creating Long Tern Loyalty Relationship
     Concept of Marketing Management
     Marketing Management Process

    Unit 2: Marketing Opportunity Analysis LH 6


     Macro Environmental Trend and forces
     Corporate and Division Strategic Planning, Business Unit Strategic Planning
     Assigning Resources to SBUs: SBU Model, BCG Model and GE Model
     Nature and Contents of a Marketing Plan

    Unit 3: Marketing Information System and Demand Measurement LH 6


     Marketing Information System and its Components
     Marketing Research: Areas and Process
     Market Demand and Its Measurement
     Methods of Estimating Current and Future Market Demand
     Practice of Marketing Information System(MKIS) in Nepal

    Unit 4: Identifying Market Segment, Target and Position Strategies LH 6


     Bases for Consumer and Industrial Market Segmentation
     Process of Market Segmentation
     Evaluation and Selection of Target Market
     Developing Positioning Strategies
     Market Segmentation Practices in Nepal

    Unit 5: Competitors Analysis LH 4


     Concept of Competition
     Key Competitor Analysis
     Competitive Strategies for Market Leader
     Competitors Analysis in Nepal

    11
    Unit 6: Implementation of Marketing Program: Product Strategies LH 8
     Concepts and Types of New Products
     New Product Development Process
     Product Line and Product Mix Strategies
     Brand Positioning, Branding Policies and Strategies
     Marketing Strategies in the Various Stages of Product Life Cycle
     Product and Branding Practice in Nepal

    Unit 7: Implementation of Marketing Program: Pricing Strategies LH 4


     Objectives and Methods of Pricing
     Developing Pricing Strategies and Program
     Pricing Practices in Nepal

    Unit 8: Implementation of Marketing Program: Channel & Logistic Strategies LH 3


     Selection of Channel Design Decision
     Channel Dynamics
     Logistics Management Decisions
     Distribution System in Nepal

    Unit 9: Implementation of Marketing Program: Integrated Marketing Communication


    Strategies LH 3
     Designing and Managing Integrated Marketing Communications
     Steps in Developing Effective Communication
     Promotion Practices in Nepal

    Unit 10: Evaluation and Control of Marketing LH 2


     Concept of Marketing Control
     Types of marketing Control
     Marketing Control in Nepal

    Note: At least one case study should be conducted after the completion of each chapter.

    Basic Books
    Kotler,P & Keller, K.L Marketing Management, New Delhi, Person Education Limited.
    Reference Books
    Aaker D., Strategic Market Management, Singapore John, Wiley & Sons,
    Stanton, E. and Walker, B.J., Fundamentals of Marketing, MC Graw Hill International Editions.

    12

    You might also like