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    Swot Analysis of Ubl

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    Saad Majeed
    UBL has strengths such as being the 3rd largest bank in Pakistan with over 1390 branches nationwide and attractive salaries/training for employees. However, weaknesses include lack of standardization across branches, outdated technology, and need for improved customer service training. Opportunities exist in expanding their network and improving processes/technology, but threats include rising competition and potential issues with operating costs and deposits.

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    Swot Analysis of Ubl

    Uploaded by

    Saad Majeed
    1K views3 pages
    UBL has strengths such as being the 3rd largest bank in Pakistan with over 1390 branches nationwide and attractive salaries/training for employees. However, weaknesses include lack of standardization across branches, outdated technology, and need for improved customer service training. Opportunities exist in expanding their network and improving processes/technology, but threats include rising competition and potential issues with operating costs and deposits.

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    SWOT ANALYSIS OF UBL

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    UBL has strengths such as being the 3rd largest bank in Pakistan with over 1390 branches nationwide and attractive salaries/training for employees. However, weaknesses include lack of standardization across branches, outdated technology, and need for improved customer service training. Opportunities exist in expanding their network and improving processes/technology, but threats include rising competition and potential issues with operating costs and deposits.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1K views3 pages

    Swot Analysis of Ubl

    Uploaded by

    Saad Majeed
    UBL has strengths such as being the 3rd largest bank in Pakistan with over 1390 branches nationwide and attractive salaries/training for employees. However, weaknesses include lack of standardization across branches, outdated technology, and need for improved customer service training. Opportunities exist in expanding their network and improving processes/technology, but threats include rising competition and potential issues with operating costs and deposits.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    SWOT ANALYSIS OF UBL

    Title of Course:
    PRINCIPLE OF
    MARKETING

    Submitted To:
    Muhammad Saleem

    Submitted By:
    Muhammad Saad Majeed
    M.COM (Weekend)
    2ND Semester
    SWOT ANALYSIS OF UBL
    1. Strengths

    •3rdlargest Bank of Pakistan in term of deposits

    •2ndlargest Privatized Bank of Pakistan

    •UBL offering Customized Products and services aggressively better then its competitors

    •Improved operational efficiency as to its past

    •Courteous Customer service and fast delivery of online and offline services

    •UBL Product positioning is very effective

    •UBL target the segment like salaried person, business people and self employed person

    •UBL product positioning affect the life style of the people as they help in improving
    standard of living

    •1390 Branches all over Pakistan

    •Stands in the list of Profitable bank in stock exchange

    •Largest number of corporate deals by any bank is Pakistan

    •Overseas Branches

    •Attractive Salaries and incentives for employees

    •Personnel of UBL are very well trained. Majority of employees have many years of
    experience in banking sector and are an asset for the bank.

    2. Weaknesses

    •No standardization in terms of branches some of the branches are very attractive and most of
    the branches are not very good like other branches.

    •In some regions, urban areas of Pakistan service of UBL is not good as compared to other
    privatized banks

    •The application time is also quite lengthy.

    •UBL is a step behind in using new technology as compared to other banks

    •All branches need orientation for customer dealing.


    •Most of the employees are overload with the work and promotion is also not timely.

    •Most of employees are experienced and they are not able to deal customers well, adopt new
    culture and above all they are unable to use of new technology like computers.

    •No separate training center to train their employees

    •Employees are not well dressed

    •Workforce is not diverse

    •Security system in most of the branches is not up to the mark.

    3. Opportunities

    •Bank can extend its network in other cities of Pakistan like other 4 remote cities, it would
    increase their sales.

    •Proper orientation of employees in all branches can help them to cope up with foreign banks

    •By bringing new technology and modern business processes will bring the change and
    increase their profitability

    •Call centre services should be improved to enhance their network

    4. Threats

    •Large and increasing competition

    •High operating costs

    •Lack of huge deposits

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