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    Adult Diaper Industry in India Market Research

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    Vaibhav Baheti
    The adult diaper market in India is estimated to be worth ₹350 crore currently and is growing rapidly, especially in cities. The global disposable hygiene market, which includes diapers and sanitary pads, is estimated at $50 billion. The adult diaper market in India is segmented with 89% being pants-style diapers. The top players in the Indian market are Unicharm, which has a market lead, and Nobel Hygiene India Ltd. Adult diapers are primarily sold through brick-and-mortar retailers but e-commerce is gaining ground as an important sales channel.

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    Adult Diaper Industry in India Market Research

    Uploaded by

    Vaibhav Baheti
    128 views3 pages
    The adult diaper market in India is estimated to be worth ₹350 crore currently and is growing rapidly, especially in cities. The global disposable hygiene market, which includes diapers and sanitary pads, is estimated at $50 billion. The adult diaper market in India is segmented with 89% being pants-style diapers. The top players in the Indian market are Unicharm, which has a market lead, and Nobel Hygiene India Ltd. Adult diapers are primarily sold through brick-and-mortar retailers but e-commerce is gaining ground as an important sales channel.

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    Adult_Diaper_Industry_India

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    The adult diaper market in India is estimated to be worth ₹350 crore currently and is growing rapidly, especially in cities. The global disposable hygiene market, which includes diapers and sanitary pads, is estimated at $50 billion. The adult diaper market in India is segmented with 89% being pants-style diapers. The top players in the Indian market are Unicharm, which has a market lead, and Nobel Hygiene India Ltd. Adult diapers are primarily sold through brick-and-mortar retailers but e-commerce is gaining ground as an important sales channel.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    128 views3 pages

    Adult Diaper Industry in India Market Research

    Uploaded by

    Vaibhav Baheti
    The adult diaper market in India is estimated to be worth ₹350 crore currently and is growing rapidly, especially in cities. The global disposable hygiene market, which includes diapers and sanitary pads, is estimated at $50 billion. The adult diaper market in India is segmented with 89% being pants-style diapers. The top players in the Indian market are Unicharm, which has a market lead, and Nobel Hygiene India Ltd. Adult diapers are primarily sold through brick-and-mortar retailers but e-commerce is gaining ground as an important sales channel.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    ADULT DIAPER INDUSTRY IN INDIA

    MARKET RESEARCH

    MARKET SIZE:

     The adult diapers market is estimated at ₹350 crore at MRP level.


     The adult diapers market is growing by 18 to 25% in the cities while in the
    rural areas the growth in the range of 2 to 10%
     Globally, the disposable hygiene market is estimated at $50 billion and this
    includes diapers and sanitary napkins according to industry officials. In
    India, this market is estimated at ₹6,000 crore
     Euromonitor estimates that India’s nappies/diapers/pants market will double
    and reach $1.7 billion in 2023

    Reasons for demand to increase:

     Growing aging population


     Urbanization
     Increased awareness of incontinence
     Economic affluence
     The internet, through websites and social media, also further facilitates sales
    as consumers become more aware of the products available in the market
    and how to use them.
    SEGMENTATION:

    PRODUCT SEGMENTATION

    1. Nappies/diaper- 11%

    2. Pants diaper- 89%

    PRODUCTION-PLAYERS IN THE MARKET (MS %):

    1. Nobel Hygiene India Ltd.

    Brand name – Friends diaper

    First manufacturer in category and establishing new plant in India this year.

    2. Unicharm

    Market leader

    Innovation and Highly penetrative marketing campaign

    More channels were being introduced and manufacturers covered more sales areas
    and increased their reach. In fact, according to a company spokesman, Unicharm
    increased its reach to about two million outlets.

    3. Liberty (PAN Group of Companies)


    SUPPLY CHAIN/ DISTRIBUTION

    1. Store-based retailing remains the most preferred channel for consumers to


    purchase nappies/diapers/pants in India.

    2. Within the brick and mortar space, grocery retailers dominate, followed by
    health and beauty specialist retailers.

    3. The e-commerce retailers like Amazon and Flipkart offer massive discounts
    on diaper packs with the option of convenient home delivery and soon will
    become the major source of purchase for big cities. Companies with
    premium diaper offerings will achieve success even with only the e-
    commerce channels.

    On the supply side, the innovation in technology has lead to more cost effective
    products making this category more affordable to Indian consumers.

    KEY REFERENCES:

     https://www.thehindu.com/business/nobel-hygiene-to-boost-diaper-
    capacity/article17709285.ece

     https://www.nonwovens-industry.com/issues/2020-03/view_features/india-
    diaper-market/

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