Appendix A.

Survey questions Transportation Construction, Chemical and Petroleum

Travel & Leisure (Cruise)
1. Which department do you work in at your company? Other (please specify)

Marketing and Sales 5. Total revenue per year.

Communications Decline to state
Corporate Social Responsibility Greater than $25 billion
Environment, Health and Safety $10 - $25 billion
Facilities/Operations $1 - $10 billion
Human Resources $100 million - $1 billion
Legal $1 - $100 million
Procurement Less than $1 million
Public Affairs
Other (please specify)
6. In which region is your company headquartered?
North America
2. Which of the following best describes your position?
South America
President, Owner, CEO
Europe
Vice President
Asia
Director
Middle East
Officer
Africa
Manager
Australia
Staff
Other (please specify)
7. If you would like to receive results of the survey please
provide your name and email below. All results are
3. How many total employees are in your company?
confidential.
1-99
Name:
100-999
Email:
1,000-9,999
Company:
10,000-49,999
May we contact you with follow-up questions?
50,000-99,000
100,000+
8. What term is used at your company to describe
“environmental” and “sustainability” activities?
4. What is your company’s primary industry
Triple Bottom Line
Aerospace/Information Technology
Sustainable Development
Automotive
Sustainable Growth
Chemical
Sustainability
Computers & electronic products
Corporate Social Responsibility (CSR)
Consumer Products
Corporate Environmental Responsibility (CER)
Diversified Industrial Goods and Services
Corporate Responsibility (CR)
Electric Utility
Corporate Citizenship
Electronics
Greening
Energy
Environmental Stewardship
Food/Agriculture Industry
Environmental Health and Safety (EHS)
Forest Products
Other (please specify)
Health Care & Health Care Products
Imaging Products & Services
9. How much value does your company place on job
Industrial & Institutional Appearance Protection
candidates’ environmental/sustainability knowledge?
Oil and Gas Production
A great deal
Packaging
Some
Pharmaceutical
Very little
Semiconductor
None

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˾ 43
10. How do you anticipate that the value of job candidates’ 14. Below are different methods companies use to educate
environmental/sustainability knowledge or interest will employees about its environmental/sustainability goals.
change as a hiring factor in the next five years? We would like to know which are most effective from your
It will increase perspective. Please rank the effectiveness of each of the
It will decrease following methods to educate and engage employees.
It will stay about the same Award and recognition programs
Community volunteer programs
11. Does your company educate employees across Competition among departments, facilities or business
the organization about its corporate environmental/ units
sustainability goals? Employee handbooks or policy documents
Yes Employee networks
No Hiring a consultant
Incentives
12. How advanced is your company’s environmental/ Internal “green teams”
sustainability education program? Internal communications campaign (multiple media)
Very advanced (High level of employee awareness that Online training modules
supports aligned values, strategy and operations) Partnerships with nonprofits
Advanced (High employee awareness and engagement, but Product design guidelines
some areas still need improvement) Other/Our employees use more informal networks (please
Improving (Some employee awareness is evident, but still specify)
need to change company culture and employee behavior)
Taking first steps (Exploring ways to achieve this) 15. Based on your experience, which 2-3 critical factors need
to be in place to educate employees about the company’s
13. Advanced Program Respondents: Which of the following environmental/sustainability goals?
topics does your company communicate about to educate
employees about the environment/sustainability? (Select 16. Advanced Program Respondents: In your opinion, what
all that apply) motivates employees to engage in corporate environmental/
Greening the supply chain sustainability activities?
Harnessing sustainability as a foundation for innovation, Customer loyalty
new products and new markets Job satisfaction
General information about environmental/sustainability Improved company reputation
issues. Financial rewards
Job-specific environmental/sustainability information. General environmental/sustainability information related
Environmental footprint of the company. to corporate practices
Financial savings through environmental/sustainability Concern for the environment and society
practices. Environmental/sustainability goals included in
Actions at WORK to conserve or protect resources. performance evaluation
Actions at HOME to conserve or protect resources. Regulatory requirements
What the company is doing to conserve or protect resources. Evident CEO support or mandate
The company’s environmental/sustainability successes Success stories about other employees’ accomplishments
and accomplishments. Competition, either within the company or with direct
Employee environmental/sustainability success stories. competitors
Environmental regulations that the company must comply Internal peer champions
with. Other (please specify)
How the company is addressing climate change.
Environmental/sustainability attributes of the company’s 17. Advanced Program Respondents: What department has
products and services. championed the company’s environmental/sustainability
Community impacts. education efforts?
Volunteer programs. Marketing and Sales
Other (please specify) Human Resources

44˾


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 Environmental Health and Safety Volunteer programs.
Corporate Social Responsibility Other (please specify)
Procurement
Internal communications 20. What have been three of the most important
Founder, CEO or President components of starting an employee environmental/
Employee volunteer sustainability education program at your company? (Please
Individual champion select no more than 3)
Other (please specify) Assess company’s environmental and social impact
CEO/executive leadership
18. Advanced Program Respondents: Which department Conduct an internal employee survey
is primarily responsible for employee environmental/ Define values or principles
sustainability education? Designate an internal employee champion
Marketing and Sales Engage a nonprofit
Communications Form a multi-department environmental/sustainability
Corporate Social Responsibility team
Environmental Health and Safety Host a kickoff event
Facilities/Operations Research environmental/sustainability issues
Human Relations Secure CEO/executive buy-in
Legal Start an advisory committee
Procurement Other (please specify)
Public Affairs
I don’t know 21. Beginner Program Respondents: What are the biggest
Other (please specify) internal hurdles to environmental/sustainability education
in the company?
19. Beginner Program Respondents: Which of the following
topics does your company communicate about to educate 22. Beginner Program Respondents: In your opinion, what
employees about the environment/sustainability? (Select motivates employees to learn about their company’s
all that apply) environmental/sustainability goals and activities?
Greening the supply chain Competition, either within the company or with direct
Harnessing sustainability as a foundation for innovation, competitors
new products, and new markets Attracting and retaining talent
General information about environmental/sustainability Job satisfaction
issues. Customer loyalty
Job-specific environmental/sustainability information. Improved company reputation
Environmental footprint of the company. Financial rewards
Financial savings through environmental/sustainability Evident CEO support or mandate
practices. Environmental/sustainability goals included in
Actions at WORK to conserve or protect resources. performance evaluation
Actions at HOME to conserve or protect resources. Concern for the environment and society
What the company is doing to conserve or protect General environmental/sustainability information related
resources. to corporate practices
The company’s environmental/sustainability successes Internal peer champions
and accomplishments. Success stories about other employees’ accomplishments
Employee environmental/sustainability success stories. External pressure
Environmental regulations that the company must comply Regulatory requirements
with. Other (please specify)
How the company is addressing climate change.
23. Beginner Program Respondents: What tools and
Environmental/sustainability attributes of the company’s
resources would be helpful to start or improve your
products and services.
environmental/sustainability education efforts in your
Community impacts.
company?

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˾ 45
24. Beginner Program Respondents: What department has The company’s environmental/sustainability successes
championed the company’s environmental/sustainability and accomplishments.
education efforts? Employee environmental/sustainability success stories.
Marketing and Sales Environmental regulations that the company must comply
Human Resources with.
Environment, Health and Safety How the company is addressing climate change.
Corporate Social Responsibility Environmental/sustainability attributes of the company’s
Procurement staff products and services.
Internal communications Community impacts.
Founder, CEO or President Volunteer programs.
Employee volunteer Greening the supply chain.
Individual champion Harnessing sustainability as a foundation for innovation,
Other (please specify) new products and new markets.
Other (please specify)
25. Beginner Program Respondents: What department is
primarily responsible for employee environmental/sustain- 28. No Program Respondents: What are the biggest internal
ability education? hurdles to environmental/sustainability education in the
Marketing and Sales company?
Communications
29. No Program Respondents: What tools and resources
Corporate Social Responsibility
would be helpful to start employee environmental/sustain-
Environment, Health and Safety
ability education efforts in your company?
Facilities/Operations
Human Relations 30. No Program Respondents: Which department would be
Legal primarily responsible for employee environmental/sustain-
Procurement ability education?
Public Affairs Marketing and Sales
I don’t know Communications
Other (please specify) Corporate Social Responsibility
Environment, Health and Safety
26. Does your company plan to start educating employees Facilities/Operations
about its environmental/sustainability goals within the next Human Resources
two years? Legal
Yes Procurement
No Public Affairs
Not sure I don’t know
Other (please specify)
27. No Program Respondents: If your company were to begin
educating employees about its environmental/sustainabil- 31. Which of the following best describes the primary reason
ity goals, which of the following topics would you like to see why your company does not have or plan to implement an
communicated about to employees? (Select all that apply) environmental/sustainability education program.
General information about environmental/sustainability Too many other competing priorities
issues. Environment/sustainability isn’t a big issue in my industry
Job-specific environmental/sustainability information. Lack of pressure from non-profit and community groups,
Environmental footprint of the company. competitors or other external parties
Financial savings through environmental/sustainability Lack of time
practices. Company does not have environmental/sustainability
Actions at WORK to conserve or protect resources. goals at this time
Actions at HOME to conserve or protect resources. Lack of staff
What the company is doing to conserve or protect Lack of tools and resources
resources. Lack of environmental and social information
Other (please specify)

46˾


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