KFC Company

KFC Company (KFC), has been anticipated as Kentucky Fried Chicken, is a promise of fast
meat restaurants supported in Louisville, Kentucky, in the United States. KFC has been a marked
and in operation section, bound a conception of yum, Products since 1997 when that association
was turned off from PepsiCo as Tricon Global Restaurants Inc. KFC sells chicken helping,
wraps, salads and sandwiches. While its original focuses on its fried chicken, KFC also propose a
mark of grilled and roasted chicken products, side stunner and desserts. The grouping was based
as Kentucky Fried Chicken by Colonel Harland Sanders in 1952, however the model of KFC's
fried earliest frankly goes back to 1930. The circle accepted the reduced structure of its name in
1991. Preliminary in April 2007, the accumulation set about worn its creative name, Kentucky
Fried Chicken, for its signage, packet and announcements in the U.S. KFC India Overseas fast
food society were permit to join India during the soon 1990s due to the economic liberalization
object of the Indian Government. KFC was between the first fast food multinationals to begin in
India. On embrace sufferance to candid 30 unspent openings through the rude, KFC open its first
durable-meat muse in Bangalore in June 1995. Bangalore was preferred as the pierce cushion as
it had a real higher mid place people, with a drift of families corrosion out. Though, KFC got
disturbed in variable disagreements even before it got full- mature occupation in India. When the
upshot of yield permits to multinational nutriment giants to obstruct up office in the rude came
up for parley in the Indian assembly, some associates from the obstacle partly were vowel in
their distaste. Pest Analysis on KFC:
Pest Analysis on KFC: Political:

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When KFC came into business with India many health and safety guidelines were introduced to
them by the government, to protect the standard the company went to tough time because they
had to train their staff which was from India to follow the hygiene carefully, they were carefull
about the people being food poisoned and their outlets to get close. So the health and safety were
to strictly been followed by the company.
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Labeling foods was also introduced by FSSAI to KFC so that food safety is conducted by
company. Labeling is introduce so that people comes to know what company adding into their
product and what are the nutrition facts in it.
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When Animal right campaign came into action KFC was one to suffer in 1998 because of that
KFC business was disrupted in some manner.

OPERATIONS DEVELOPEMENT
Rathore Singh Jaimal Page 9
Economic:
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Low setup cost, when KFC went into setup their outlets or when they gave their franchise in
some place the setup cost was to low because, the setup was all done by their own people who
use to come from the headquarters of their company and should install the equipment’s and all
the other stuffs. If they would have chosen to install the setup by an
local guy, it would have been costed them a lot more than they have expected.
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For procurement of raw products they started contacting local major suppliers who use to give
them the best of the products in low cost, which could have costed them a lot then which they
use to import from outside, which use to cost them fortune because of the excise duty and a lot
more.
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Due to growing market of people eating non-veg food or fast food they started producing more
but they also raised the price of their product. Due to demand in the market they raised their
price but decreased the quantity of their product, but customer still use to go to them because of
their good food quality. This gave them to grow in the market and to stay for long time. Social:
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Due to busy lifestyle in todays world, people don’t have time to sit and eat so this concept
is the best for the people who are busy running their business. KFC introduced many of such
easy and fast food that could be prepare in not more than 15 min. like sandwiches, burger,
samosa and etc. this benefited them a lot and so the customers were happy to eat a product
which was worth spending money on.
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In today world people have started to care about what they eat and what goes in their food, they
are concerned about that they eat healthy food and are worried about their obesity. To this KFC
came up with a idea of introducing sandwiches both veg and non-veg which was added up with
fresh vegetable tossed with extra virgin olive oil and chicken was steamed and cooked with the
virgin oil which they use to advertise as health and fat free food in their menu which gave their
company a new rise in the market and was started to come up in the social life of customer who
wanted to eat out and which was healthy and fat free.

As customers wanted more from chicken, KFC came up with the theme which was all about
vegetarian food, like another menu which showcased a menu for customers who
weren’t for chicken. To get the local community and social support they started giving
veg burgers, veg sandwiches, veg samosa, veg tacos, and many more which helped them to grow
their profit and gain the trust and confidence of the customers who were vegetarian.
Technological:
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Technology is the base for any company who wants to stay in the business. People nowadays
want their food to come to them, like home delivery and etc. so KFC started online computer
ordering which helped many old age customers who wanted to have some of it and also to the
business people and others. By this customers were to go online to the company site and was to
order what they want and how they want. This helped the company in their profit and also to the
transportation

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KFC Company (KFC), has been anticipated as Kentucky Fried Chicken, is a promise of fast

Pest Analysis on KFC: Political:

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