DIGITAL PROFESSIONAL

9518 Bay Pine Lane

Orlando, FL 32832

M: 407.376.4847
E: danielbruyter@gmail.com
W: DanielRuyter.com
CORE SKILLS
WHO IS DANIEL RUYTER?
Builder of bridges, agile communicator, passionate technophile and fervent 18 year digital professional; 8
business strategist, I am as diverse as the term "marketing" itself. years management experience.

Strategic digital planning: budgets,

I very well may be the ideal mix of tech and business, coming from a diverse
timelines and resource allocations /
background in information technology with roles leaning heavily on client
staffing plans.
interaction. I "speak" developer, but I also understand the environments and
circumstances c-level executives operate in. If you're looking for a contributor to Experience in managing large-
'bridge the gap' between IT and the business, then I may be a perfect fit. scale, multi-
month technology projects with
I am always seeking new connections and opportunities in information technology, budgets in excess of $2M.
digital marketing, social media, web design & development and e-commerce and
Agile SDLC, SCRUM & XP
where any or all of these disciplines intersect. Recruitment firms, please note that I
methodologies & roles.
am NOT open to relocation at this time.

Experience in web content

management systems (CMS)
EMPLOYMENT HISTORY including WordPress, Drupal,
Umbraco and Sitecore (7.x, 8.x).
Orlando Health, Orlando, FL 2/10/2014 — Present
BA / Product Owner Skillset:
Manager, Digital Media stakeholder interviews, strategy
Provide executive-level thought leadership on digital marketing and serve as the digital workshops, eliciting software
expert
application requirements and
Serve as the digital product owner on 8 major digital website properties and the core website
content management system (CMS). assisting companies in identifying
Act as a digital project manager on critical strategic projects through the UX & design, build, their underlying strategic
test, deploy and evaluate phases. priorities.
Lead organizational strategic digital marketing efforts through regular sprint planning sessions
of internal team members and vendor partners. ITIL Core Experience (v3) – Service
Assist in managing the integration of the CRM and PRM platforms (Salesforce.com) with Management & Service Operation.
customer-facing digital properties (Sitecore).
Manage a team of up to 10 digital professionals, all focused on organizational goals and
Proven digital agency experience.
strategies defined or guided by this position’s leadership.
Manage and engage with a series of vendor partners that provide support to the digital
content, build and strategic mission of the organization. Leadership in user experience (UX),
Help to define & implement a metric, ROI-driven marketing strategy through use of real-time journey-mapping, wire-framing and
business intelligence to recommend change. UML diagramming using MS Visio,
Assist in defining and directing the digital content strategy for the organization. Axure and Balsamic tools.
Provide consultation to all parts of the organization as the in-house digital & marketing
technology expert. Extensive experience in managing
Apply demonstrated skills in visual design, technical accuracy, user experience (UX) and, vendor relationships.
photography & video production and copy-editing.
Search engine optimization (SEO)
techniques & best practices.

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 EMPLOYMENT HISTORY (CONT.)
Lightmaker, Orlando, FL 4/10/2012 — 2/9/2014
Business Analyst / Digital Product Owner
Lead the project discovery process including workshops, use case analysis, story
boarding, stakeholder interviews, website feature audits and other customer and
user-focused initiatives.
Demonstrate the ability to influence without authority in teams mixed with internal, EDUCATION
client and 3rd party participants and stakeholders.
Provide clients with comprehensive analytics audits and web, user experience,
social and strategic intelligence recommendations.
Spearhead creation of technical & functional requirements, SEO best practice Google, Inc., Mountain View, CA
development, social media strategy analysis and business process analysis. Google Analytics Certified, 2015
Develop & refine internal quality assurance processes ensuring full-circle
accountability for quality of deliverables.
Work with client stakeholders to define, scope & prioritize project requirements. Microsoft, Inc., Redmond, WA
Microsoft Sharepoint 2007
Lightmaker, Orlando, FL 4/10/2012 — 12/4/2012 Certified Administrator
ScrumMaster + QA Lead
Actively collaborate with project managers, product owner, client representatives and
developers to gain a thorough understanding of projects and communicate those University of Central Florida,
requirements to other team members. Orlando, FL
Act as scrum master during the development process holding sprint planning meetings, daily
BA - Politicial Science +
scrum meetings, demos, and retrospectives. Tackle team impediments.
Supervise onshore + offshore quality assurance team to ensure testing standards, coverage, Business Administration, 1998
and accuracy. Pursued Masters, MIS, 2010
Organize & facilitate sprint demo, planning & retrospectives meetings with internal and client
team members.
South Florida Community
Alpha Tree Marketing, Orlando, FL 10/1/2011 — 2/9/2014
College, Avon Park, FL
Principal + Co‐Founder AA - LIberal Arts, 1996
Provide clients with website design & development best practices through
discovery of their objectives and an understanding of their business’ needs.
Assist clients in creating and managing their search engine optimization (SEO)
efforts through backlink profile analysis, planning, outreach and competitive
analysis.
Provide Pay-Per-Click (PPC) consulting services to clients to help improve all
aspects of the client’s campaign.
Create & manage project plans & teams of digital professionals responsible for
delivering a range of web development and intelligence services.

Ellucian, Inc., Maitland, FL 3/1/2011 — 5/9/2012
Application Administrator + Analyst
Provide tier 3 support for CA Clarity, MS SharePoint 2007 & IBM FocalPoint,
supporting a user base of over 2,5000.
Liaise with managers, executives & the PMO to provide ad-hoc reporting
solutions using PL/SQL on Oracle 11.
Develop & test all product patches, upgrades and integrations with other
enterprise systems (Siebel, SAP, Banner).
Received ITIL (v3) training for internal issue tracking & resolution procedures
using SNOW Service Desk software.

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 EMPLOYMENT HISTORY (CONT.)
SunGard Higher Education, Inc. Maitland, FL 8/17/2006 — 2/28/2011
Digital Product Analyst & QA Lead
SQA lead role responsible for planning, scripting, testing and defect tracking for a team of 7
developers of a C# .NET (2.0) application using agile development methodologies.
Actively participate in agile development lifecycle in QA & business analyst capacity (product ADDITIONAL
owner).
Create, deliver and maintain all training and documentation for the software to a user base of ACCOMPLISHMENTS
thousands.
Perform post-development application administration and break-fix troubleshooting on client
and server side issues.

Author, Memoirs of a Dating Dad

SunGard Higher Education, Inc. Maitland, FL 3/22/2004 — 8/16/2006 A personal account of the struggles
recovering from divorce and dating
Manager, Desktop + Technical Services
Manage internal help desk support team responsible for desktop support of 1,500 users. as a single parent. Published on
Provide procurement services for all desktop hardware, software & peripherals. paperback and eBook formats.
Provide tier 3 desktop support, successfully resolving escalated issues.
Establish hardware and software best practices.
Manage corporate hardware and software asset pool and budget.
Creator, Dadtography.com
A crowd-sourced photography
Hyperion Solutions, Inc., Orlando, FL 5/9/2000 — 12/31/2003 platform where conversations and
Quality Assurance Engineer connections happen through
Perform QA lead for client-facing requirements gathering & integration of the imagery. Designed, built
product into a suite of applications. (WordPress) & marketed solely by
Attend & document processes with development and product owner teams, me. Launched May 31, 2015.
improving overall product quality and process efficiency.
Create manual and automated test plan scripts in Mercury Test Director for
J2EE-based client-server application. Blogger, DanielRuyter.com
A personal website and digital
marketing blog dedicated to my
SIMSOL Software, Inc., Orlando, FL 4/7/1997 — 5/8/2000
professional passions – technology
Director, Support Services & marketing.
Build & supervise technical support department consisting of 8 technical
support reps in a call center environment.
Create and maintain documentation for all software products produced by the
company, lowering support call volume by 10%.
Author and produce multimedia training videos, creating a new revenue stream
for the company.
Perform on-site basic, power and administrative user training for all software
products offered by the company.
Manage staffing requirements including interviewing, hiring, performance
evaluations and departmental training.

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