Scribd
Upload
189 views4 pages

Brand Strategy and Brand Guide For Society6 - Kelton Global

Kelton Global helped art marketplace Society6 develop a brand strategy and guide to reach Millennials and Gen Z. Through focus groups and research, Kelton identified opportunities in the category and created a narrative centered around creativity. They delivered a comprehensive report and custom brand guide with tools to educate teams on building the brand across product, marketing, and customer service. The guide aimed to transform Society6's strategy into an actionable design language.

Uploaded by

JimSimmons
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
189 views4 pages

Brand Strategy and Brand Guide For Society6 - Kelton Global

Kelton Global helped art marketplace Society6 develop a brand strategy and guide to reach Millennials and Gen Z. Through focus groups and research, Kelton identified opportunities in the category and created a narrative centered around creativity. They delivered a comprehensive report and custom brand guide with tools to educate teams on building the brand across product, marketing, and customer service. The guide aimed to transform Society6's strategy into an actionable design language.

Uploaded by

JimSimmons
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 4

3/31/2020 Brand Strategy and Brand Guide for Society6 | Kelton Global

Start Your Project

Brand Strategy and Brand Guide for Society6

Here's how we helped Society6


develop an art-fueled brand
strategy to reach Millennials
and Gen Z.

https://www.keltonglobal.com/studies/society6/ 1/8
3/31/2020 Brand Strategy and Brand Guide for Society6 | Kelton Global

Start Your Project


Services Used
Brand Strategy
Quantitative Research
Qualitative Research

Methodologies Used
Focus Groups
Brand Guides

Project Deliverables
Comprehensive Final Report
Custom Brand Guide

The Challenge: Gen Z Brand Strategy


Society 6 knew their offering was unique and compelling, but struggled to find a brand strategy that could break
through the noise and a narrative that connected with Millennials and Gen Z. We helped them find the creative
fuel they needed.

https://www.keltonglobal.com/studies/society6/ 2/8
3/31/2020 Brand Strategy and Brand Guide for Society6 | Kelton Global

Start Your Project

We started by talking with some of the most creative people we could find. We were able to find category
whitespace, see around corners to anticipate opportunity, create a brand strategy and transform it into a design
language and brand narrative that could carry Society6 to the next level.

Outside the Lines: Kerby Rosanes | ep. 02

https://www.keltonglobal.com/studies/society6/ 3/8
3/31/2020 Brand Strategy and Brand Guide for Society6 | Kelton Global

Start Your Project

The Solution: A Tailored Brand Guide


The thinking is important but the tools we delivered made the difference between a good idea and an actionable
one. We delivered Brand Tools built to educate, inspire and guide every person helping to build the brand and
business – from product to marketing to customer service.

An example of our brand book deliverable (proprietary client information has been removed).

Up Next
https://www.keltonglobal.com/studies/society6/ 4/8

You might also like