The Coca-Cola Company

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This article is about the company. For the carbonated beverage, see Coca-Cola.

The Coca-Cola Company is an American multinational beverage

corporation headquartered in Atlanta, Georgia. The Coca-Cola Company has interests
in the manufacturing, retailing and marketing of nonalcoholic beverage concentrates
and syrups. The company produces Coca-Cola, invented in 1886 by pharmacist John
Stith Pemberton. In 1889 the formula and brand were sold for $2,300 to Asa Griggs
Candler, who incorporated The Coca-Cola Company in Atlanta in 1892.
The company—headquartered in Atlanta, Georgia, but incorporated in Delaware—has
operated a franchised distribution system since 1889: the Company largely produces
syrup concentrate, which is then sold to various bottlers throughout the world who hold
exclusive territories. The company owns its anchor bottler in North America, Coca-Cola
Refreshments. The company's stock is listed on the NYSE and is part of DJIA and
the S&P 500 and S&P 100 indexes. The Coca-Cola Company is the world's largest
producer of plastic waste (frequently disposed of improperly by consumers), producing
over 3 million tons of plastic packaging each year including 110 billion plastic bottles.

History[edit]
Main article: Coca-Cola

The Coca-Cola Company logo until June 2020.

In July 1886, pharmacist John Stith Pemberton from Columbus, Georgia invented the original Coca-
Cola drink, which was advertised as helpful in the relief of headache, to be placed primarily on sale
in drugstores as a medicinal beverage, Pemberton continued mixing experiments, and reached
during the month of May his goal, the new product as yet unnamed nor a carbonated drink, was
ready for the market and was made available for sale. [2] Pemberton's bookkeeper, Frank M.
Robinson, is credited with naming the product and creating its logo. [3] Robinson chose the name
Coca-Cola because of its two main ingredients (coca leaves and kola nuts) and because it sounded
like an alliteration. John Pemberton had taken a break and left Robinson to make and promote, as
well as sell Coca-Cola on his own. He promoted the drink with the limited budget that he had and
succeeded.[4]
In 1889, American businessman Asa G. Candler completed his purchase of the Coca-Cola formula
and brand from Pemberton's heirs.[citation needed] In 1892, the Coca-Cola Company was formally founded
in Atlanta by Candler. By 1895, Coca-Cola was being sold in every state in the union. [5] In 1919, the
company was sold to Ernest Woodruff's Trust Company of Georgia.[6]
Coca-Cola's first ad read "Coca Cola. Delicious! Refreshing! Exhilarating! Invigorating!" [4] Candler
was one of the first businessmen to use merchandising in his advertising strategy. [citation needed] As of
1948, Coca-Cola had claimed about 60% of its market share. [5] By 1984, The Coca-Cola Company's
market share decreased to 21.8% due to new competitors, namely Pepsi.[5]
https://en.wikipedia.org/wiki/The_Coca-Cola_Company

Coca-Cola Beverages Philippines, Inc. (CCBPI, formerly Coca-Cola FEMSA Philippines, Inc.) is

a Philippine-based company engaged in the bottling and distribution of Coca-Cola products in the
country. CCBPI is part of the Bottling Investment Group (BIG), The Coca-Cola Company (TCCC)-
owned bottling operation intent on building a foundation for long-term success. BIG’s operations are
primarily focused on markets in Southeast Asia, India, and Southwest Asia, covering 14 countries
with 39 plants and 16,500 employees, serving 1.8 billion consumers.
CCBPI’s current product portfolio includes 19 brands, such as Coke, Royal, Sprite, Wilkins, Viva,
Thunder, Schweppes, and Minute Maid. It operates nationwide, with 19 manufacturing plants and
approximately 50 sales offices and distribution centers—employing more than 9,700 regular
employees.
The company was founded in 1981 as Coca-Cola Bottlers Philippines, Inc. and renamed Coca-Cola
FEMSA Philippines, Inc. on January 25, 2013 after becoming jointly owned by Mexico-based Coca-
Cola FEMSA, S.A. de C.V. and The Coca-Cola Company.
On August 17, 2018, The Coca-Cola Company announced that its Bottling Investments Group (BIG)
agreed to acquire the 51% stake in the company held by Coca-Cola FEMSA, S.A. de C.V.[1][2][3]
In December 2018, BIG completed its acquisition of Coca-Cola FEMSA Philippines’ bottling
operations. The company was then renamed Coca-Cola Beverages Philippines, Inc. as a reflection
of its ambition to build a total beverages company.

History[edit]
In 1927, San Miguel Corporation (then known as the original San Miguel Brewery, Inc.) became the
first international bottler of Coca-Cola. In 1981, San Miguel spun off its soft drink businesses to a
new company named Coca-Cola Bottlers Philippines, Inc. (CCBPI). The company was established
as a joint-venture between San Miguel Corporation (70%) and The Coca-Cola Company (30%).

Coca-Cola Amatil (1997)[edit]

In April 1997, CCBPI was merged into the Australia-based Coca-Cola Amatil Limited (CCA). In
effect, San Miguel exchanged its 70% interest in a Philippine-only operation (CCBPI) for a 25%
stake in CCA, which had operations in 17 countries—both in the Asia-Pacific region and in Eastern
Europe. Shortly after, CCA demerged the Eastern European operations into a UK-based firm
called Coca-Cola Beverages plc (resulting in a reduction of San Miguel's stake in CCA to 22%).
Seeking to maintain its focus on the Asia-Pacific region, San Miguel sold its stake in the new UK
entity in mid-1998.

Reacquisition by San Miguel and The Coca-Cola Company (2001)

[edit]
In July 2001, San Miguel joined forces with The Coca-Cola Company (TCCC) to reacquire CCBPI,
with San Miguel taking a 65% stake and TCCC the remaining 35%. As part of the deal, San Miguel
sold its CCA shares back to CCA. Later in 2001, San Miguel sold its bottled water (Viva! and
Wilkins) and juice businesses (Eight O’ Clock), amalgamated under Philippine Beverage Partners,
Inc., to CCBPI.
In February 2002, San Miguel completed the acquisition of an 83% stake in rival Cosmos Bottling
Corporation in a P 15 billion ($282 million) deal, completed through CCBPI. Cosmos specialized in
low-priced soft drinks and held the number two position in the Philippine market. The combination of
Coca-Cola Bottlers Philippines and Cosmos Bottling Corporation gave the San Miguel group control
of more than 90% of the Philippine soft-drink market. [4]

The Coca-Cola Company (2007)[edit]

In February 2007, The Coca-Cola Company (TCCC) purchased San Miguel’s 65% shareholding in
CCBPI and subsidiaries for $590 million acquiring the full ownership. [5][6] In September 2010, TCCC
announced its plan to invest US$1 billion in its business in the Philippines over the next five years.
[7]
 Part of this investment is the completion of its newest and technologically advanced Mega Plant in
Misamis Oriental in January 2012.[8]

Coca-Cola FEMSA (2013-2018)[edit]

On December 14, 2012, TCCC signed a definitive agreement to sell its 51% stake in CCBPI
to Mexico-based Coca-Cola FEMSA, S.A. de C.V., the world's second largest bottler of Coca-Cola,
with operations across Central and South America. [9] The all-cash transaction became effective
January 25, 2013. The deal price represented a $1,350 million valuation of CCBPI. Coca-Cola
FEMSA will have an option to acquire the remaining 49% of CCBPI at any time during the next 7
years and will have a put option to sell its ownership back to TCCC any time during year six. [10]
On August 17, 2018, The Coca-Cola Company announced that its Bottling Investments Group (BIG)
agreed to acquire the 51% stake in the company held by Coca-Cola FEMSA, S.A. de C.V.[1][2][3]

Coca-Cola Beverages Philippines (2018-present)[edit]

In December 2018, BIG completed its acquisition of Coca-Cola FEMSA Philippines’ bottling
operations. The company was then renamed Coca-Cola Beverages Philippines, Inc. as a reflection
of its ambition to build a total beverages company.[11]

Brands[edit]
Carbonated: Water:

 Coca-Cola  Viva! (mineral ice water)

 Coca-Cola Light  Wilkins Distilled (distilled water)
 Coca-Cola Zero  Wilkins Pure (purified water)
 Coca-Cola thêm Cà Phê (Only at 7-Eleven Philippines Stores)  Wilkins Delight (water-based drink with real frui
 Sprite  Wilkins Sparkling (plain, flavored)
 Sprite Zero
 Royal Tru-Orange Sports:
 Royal Tru-Grape
 Royal Tru-Lemon  Powerade
 Sparkle
Juice:
 Sarsi
 Pop Cola
 Schweppes (soda water, ginger ale and tonic water)  Minute Maid Pulpy
 Thunder Super Soda  Minute Maid Fresh
 Eight O’Clock (instant juice drink)
 Nutriboost
Formerly available:
 Barq's  Magnolia/Eight O’Clock Fun-Chum
 Fanta  Magnolia Zip
 Sprite Ice  Magnolia Fruit Drink
 Lift  Magnolia Junior Juice
 Nestea (ready-to-drink) - under license  Ponkana (tangerine drink mix)
 Earth & Sky (tea drink)  Royal Tru-Orange Light
 First (pure drinking water)  Royal Tru-Dalandan
 Mello Yello  Royal Tru-Strawberry
 Royal (soda water, ginger ale and tonic water)  Royal - Rootbeer
 Fress Gusto  Royal - Lem O Lime
 Hero Energy Drink  Sprite Light
 Coca-Cola Vanilla (Imported)

https://en.wikipedia.org/wiki/Coca-Cola_Beverages_Philippines#:~:text=It%20operates%20nationwide
%2C%20with%2019,%2DCola%20Bottlers%20Philippines%2C%20Inc.&text=as%20a%20reflection%20of
%20its%20ambition%20to%20build%20a%20total%20beverages%20company.
Coca-Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola Company.
Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the
late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler,
whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout
the 20th century.[1] The drink's name refers to two of its original ingredients: coca leaves, and kola
nuts (a source of caffeine). The current formula of Coca-Cola remains a trade secret; however, a
variety of reported recipes and experimental recreations have been published.
The Coca-Cola Company produces concentrate, which is then sold to licensed Coca-Cola bottlers
throughout the world. The bottlers, who hold exclusive territory contracts with the company, produce
the finished product in cans and bottles from the concentrate, in combination with filtered water and
sweeteners. A typical 12-US-fluid-ounce (350 ml) can contains 38 grams (1.3 oz) of sugar (usually in
the form of high-fructose corn syrup). The bottlers then sell, distribute, and merchandise Coca-Cola
to retail stores, restaurants, and vending machines throughout the world. The Coca-Cola Company
also sells concentrate for soda fountains of major restaurants and foodservice distributors.
The Coca-Cola Company has on occasion introduced other cola drinks under the Coke name. The
most common of these is Diet Coke, along with others including Caffeine-Free Coca-Cola, Diet Coke
Caffeine-Free, Coca-Cola Zero Sugar, Coca-Cola Cherry, Coca-Cola Vanilla, and special versions
with lemon, lime, and coffee. Coca-Cola was called Coca-Cola Classic from July 1985 to 2009, to
distinguish it from "New Coke". Based on Interbrand's "best global brand" study of 2015, Coca-Cola
was the world's third most valuable brand, after Apple and Google. [2] In 2013, Coke products were
sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company
beverage servings each day.[3] Coca-Cola ranked No. 87 in the 2018 Fortune 500 list of the largest
United States corporations by total revenue. [4]

Production
Ingredients
 Carbonated water
 Sugar (sucrose or high-fructose corn syrup (HFCS) depending on country of origin)
 Caffeine
 Phosphoric acid
 Caramel color (E150d)
 Natural flavorings[57]
A typical can of Coca-Cola (12 fl ounces/355 ml) contains 38 grams of sugar (usually in the form of
HFCS),[58] 50 mg of sodium, 0 grams fat, 0 grams potassium, and 140 calories.[59] On May 5, 2014,
Coca-Cola said it is working to remove a controversial ingredient, brominated vegetable oil, from all
of its drinks.[60]

Formula of natural flavorings

Main article: Coca-Cola formula

The exact formula of Coca-Cola's natural flavorings (but not its other ingredients, which are listed on
the side of the bottle or can) is a trade secret. The original copy of the formula was held in SunTrust
Bank's main vault in Atlanta for 86 years. Its predecessor, the Trust Company, was
the underwriter for the Coca-Cola Company's initial public offering in 1919. On December 8, 2011,
the original secret formula was moved from the vault at SunTrust Banks to a new vault containing
the formula which will be on display for visitors to its World of Coca-Cola museum in downtown
Atlanta.[61]

Coca-Cola Museum in Atlanta, Georgia

According to Snopes, a popular myth states that only two executives have access to the formula,
with each executive having only half the formula. [62] However, several sources state that while Coca-
Cola does have a rule restricting access to only two executives, each knows the entire formula and
others, in addition to the prescribed duo, have known the formulation process. [63]
On February 11, 2011, Ira Glass said on his PRI radio show, This American Life, that TAL staffers
had found a recipe in "Everett Beal's Recipe Book", reproduced in the February 28, 1979, issue
of The Atlanta Journal-Constitution, that they believed was either Pemberton's original formula for
Coca-Cola, or a version that he made either before or after the product hit the market in 1886. The
formula basically matched the one found in Pemberton's diary.[64][65][66] Coca-Cola archivist Phil
Mooney acknowledged that the recipe "could. be a precursor" to the formula used in the original
1886 product, but emphasized that Pemberton's original formula is not the same as the one used in
the current product.[67]

Use of stimulants in formula

An early Coca-Cola advertisement.

When launched, Coca-Cola's two key ingredients were cocaine and caffeine. The cocaine was
derived from the coca leaf and the caffeine from kola nut (also spelled "cola nut" at the time), leading
to the name Coca-Cola.[68][69]
Coca leaf
Pemberton called for five ounces of coca leaf per gallon of syrup (approximately 37 g/L), a significant
dose; in 1891, Candler claimed his formula (altered extensively from Pemberton's original) contained
only a tenth of this amount. Coca-Cola once contained an estimated nine milligrams of cocaine per
glass. (For comparison, a typical dose or "line" of cocaine is 50–75 mg.[70]) In 1903, it was removed.[71]
After 1904, instead of using fresh leaves, Coca-Cola started using "spent" leaves – the leftovers of
the cocaine-extraction process with trace levels of cocaine. [72] Since then, Coca-Cola has used a
cocaine-free coca leaf extract. Today, that extract is prepared at a Stepan Company plant
in Maywood, New Jersey, the only manufacturing plant authorized by the federal government to
import and process coca leaves, which it obtains from Peru and Bolivia. [73] Stepan Company extracts
cocaine from the coca leaves, which it then sells to Mallinckrodt, the only company in the United
States licensed to purify cocaine for medicinal use.[74]
Long after the syrup had ceased to contain any significant amount of cocaine, in the southeastern
U.S., "dope" remained a common colloquialism for Coca-Cola, and "dope-wagons" were trucks that
transported it.[75]
Kola nuts for caffeine
Kola nuts act as a flavoring and the original source of caffeine in Coca-Cola. Kola nuts contain about
2.0 to 3.5% caffeine, and has a bitter flavor.
In 1911, the U.S. government sued in United States v. Forty Barrels and Twenty Kegs of Coca-Cola,
hoping to force the Coca-Cola Company to remove caffeine from its formula. The court found that
the syrup, when diluted as directed, would result in a beverage containing 1.21 grains (or 78.4 mg)
of caffeine per 8 US fluid ounces (240 ml) serving.[76] The case was decided in favor of the Coca-Cola
Company at the district court, but subsequently in 1912, the U.S. Pure Food and Drug Act was
amended, adding caffeine to the list of "habit-forming" and "deleterious" substances which must be
listed on a product's label. In 1913 the case was appealed to the Sixth Circuit in Cincinnati, where
the ruling was affirmed, but then appealed again in 1916 to the Supreme Court, where the
government effectively won as a new trial was ordered. The company then voluntarily reduced the
amount of caffeine in its product, and offered to pay the government's legal costs to settle and avoid
further litigation.
Coca-Cola contains 34 mg of caffeine per 12 fluid ounces (9.8 mg per 100 ml).[77]

Franchised production model

The actual production and distribution of Coca-Cola follows a franchising model. The Coca-Cola
Company only produces a syrup concentrate, which it sells to bottlers throughout the world, who
hold Coca-Cola franchises for one or more geographical areas. The bottlers produce the final drink
by mixing the syrup with filtered water and sweeteners, putting the mixture into cans and bottles, and
carbonating it, which the bottlers then sell and distribute to retail stores, vending machines,
restaurants, and food service distributors.[78]
The Coca-Cola Company owns minority shares in some of its largest franchises, such as Coca-Cola
Enterprises, Coca-Cola Amatil, Coca-Cola Hellenic Bottling Company, and Coca-Cola FEMSA, but
fully independent bottlers produce almost half of the volume sold in the world. Independent bottlers
are allowed to sweeten the drink according to local tastes. [79]
The bottling plant in Skopje, Macedonia, received the 2009 award for "Best Bottling Company". [80]
https://en.wikipedia.org/wiki/Coca-Cola

Our Purpose:
Refresh the world. Make a difference.

Our Vision:
Our vision is to craft the brands and choice of drinks that people love, to refresh them in
body & spirit. And done in ways that create a more sustainable business and better
shared future that makes a difference in people’s lives, communities and our planet.

https://www.coca-colacompany.com/company/purpose-and-vision

What type of organizational structure does Coca-Cola

have? 

The Coca-Cola Company has a Separate International Division

Structure because its international staffs operate separately and
in isolation from head office. It has various divisions in all
continents around the world with presidents that control each
continental division. Coca-Cola has 5 continental divisions.
 Eurasia & Africa Group
  Europe Group
 Latin America Group
 North America Group
 Pacific Group
Each Continental division has vice presidents that control sub-
divisions based on regions or countries. This structure is
efficient for Coca-Cola since it is a large company.

How do they operate?

Coca-Cola is as an ethnocentric MNC because its domestic

operations are very similar to its international operations.
Regardless of the country or region, Coca-Cola operates the
same way and sells the same brand and type of soft drink. The
company has tight control over its operations from head office.
http://cokemnc.blogspot.com/p/organizational-structure.html
Production processes
We monitor our production processes with
sophisticated control equipment and testing
programmes in order to meet and exceed
our customers' and consumers'
expectations.
Our quality standards
Our commitment to producing and bottling high-quality drinks is underpinned by the

international standard ISO 9001 and ISO 22000, as well as by our own Quality and

Food Safety policy and the global standards of The Coca-Cola Company.

We have installed electronic bottle inspection equipment on all refillable bottling

production lines to identify and reject even the tiniest irregularity in our beverages.
The process
The production cycle starts with sugar, fruit juices, flavours and concentrate or beverage

base. The finished products will be packaged in PET or glass bottles, metal cans, bag in

box or kegs.

Water treatment
The water used in the production process is subjected to special treatments that ensure

the microbiological safety and the correct concentration of naturally dissolved salts, in

compliance with specific compositional and sensory characteristics.

The syrup
The syrup is prepared in special tanks by dissolving sugar in the treated water, then

filtering the water to remove any impurities. Only after this, this “simple syrup” is mixed

with “concentrate” or the various “basic preparations” used for the various drinks, thus

becoming “final syrup”.

A flash pasteurisation thermal process ensures that even the most sensitive products

will not alter their sensory characteristics during their shelf life.

Filling and packaging

The treated and cooled water is mixed with the final syrup and, for sparkling drinks, with

the carbon dioxide that gives the product its characteristic effervescence.

The drink is then ready to be packaged: every hour, tens of thousands of perfectly clean

containers are filled, hermetically sealed, labelled, coded and tested in modern

automatic plants. The glass bottles are placed in boxes, while the nonreturnable glass

bottles, PET bottles and cans go into various multi-packs.

https://it.coca-colahellenic.com/en/our-activities/plants-and-processes/production-processes/
Earlier today, Coca-Cola  introduced “Taste the Feeling”, our first new global marketing
campaign in seven years. We invited Ted Ryan, director of Heritage Communications at
The Coca-Cola Company, to reflect on the taglines and creative campaigns that have
delighted consumers for more than a century.

Advertising slogans are a part of everyday life for consumers around the world, and
Coca-Cola has produced some great ones throughout our nearly 130-year history.

Our very first ad was published in the Atlanta Journal newspaper on May 29, 1886, a
few short weeks after the drink was first served in Jacobs’ Pharmacy. The ad featured
one of our longest-running slogans: “Delicious and Refreshing.” Those two words
appeared on almost every ad or piece of merchandise (trays, clocks, etc.) until 1920.

Our very first ad was published in the Atlanta Journal newspaper on May 29, 1886, a
few short weeks after the drink was first served in Jacobs’ Pharmacy. The ad featured
one of our longest-running slogans: “Delicious and Refreshing.”

In the mid-1890s, The Coca-Cola Company hired Massengale Advertising of Atlanta.

They produced very elegant advertising for the company featuring slogans like “Coca-
Cola is a Delicious Beverage, Delightfully in Harmony With the Spirit of All Outings,”
“The Great National Temperance Drink,” or “Coca-Cola Revives and Sustains.”
While these wordy slogans were in line with the advertising of the day, the company’s
president, Asa Candler, and head of advertising, Samuel Candler Dobbs, spotted the
trend toward national magazine advertising with the standardisation of four-colour
printing, which rendered more visually dynamic ads than their black-and-white
predecessors.

To produce this enhanced advertising, Candler and Dobbs hired the D’Arcy agency
from St. Louis. D’Arcy was significant in helping to create a brand identity for Coca-
Cola. W.C. D’Arcy was associated with Coca-Colafor the next four decades (he even
served on the Board of Directors for a time) until his retirement in 1945.

Together with his creative director, Archie Lee, he crafted some of the greatest slogans
in advertising history. While “Delicious and Refreshing” was part of the plan D’Arcy’s
first big change was to add an arrow to all the advertising and packaging while adding
the slogan, “Whenever You See an Arrow, Think of Coca-Cola.”
 

Our longest-running tagline, “The Pause That Refreshes” (1929), was used in one form
or another for almost three decades.

 In 1907 they added the slogans “Good to the Last Drop,” (yes, we beat Maxwell House
with this one) to the advertising. The team hit their stride by the 1920s when they
created the “Thirst Knows No Season” (1922) and our longest-running tagline, “The
Pause That Refreshes” (1929). That campaign was used in one form or another for
almost three decades.
Advertising began to change after World War II, when music and sung jingles played an
increasingly important role in campaigns. Slogans became shorter to fit into a catchy
melody.

By 1955, Coca-Cola began to look for another agency who specialised in the modern
radio and television advertising. In 1956, McCann Erickson was named the lead
worldwide advertising agency for Coca-Cola.  The changes in advertising were
dramatic, and when the McGuire Sisters sang “Be Really Refreshed,” the company was
aligned with the times. 

In 1963, Bill Backer, creative director for McCann, penned the jingle “Things Go Better
with Coke,” and had the Limeliters record a demo in a run-down apartment on 57th
Street in New York City.  

In 1963, Bill Backer, creative director for McCann, penned the jingle “Things Go Better
with Coke,” and had the Limeliters record a demo in a run-down apartment on 57th
Street in New York City.  Backer had to splice together several tapes, and you could still
hear several flaws in the recording. The company loved it and used that demo for the
next six years! Backer also developed the slogan, “It’s the Real Thing,” for which he and
his team wrote “I’d Like to Buy the World a Coke” in 1971.

By 1993, with the constant evolution of advertising, The Coca-ColaCompany once again

switched agencies. We hired CAA (Creative Artists Agency) to develop ads for Coca-
Cola. CAA would hire the best and brightest producers and directors in the field to
produce ads based on the slogan, “Always Coca-Cola” (1993). Luminaries like Ken
Stewart (the mastermind behind the iconic Coca-Cola Polar Bears) and Rob Reiner created
the ads, and the jingle became an instant classic.
 

Ken Stewart was the mastermind behind the iconic Coca-Cola Polar Bears.

 
Animated ads have always been a staple of Coca-Cola advertising, and the “Coke Side
of Life” (2006) and “Open Happiness” (2009) campaigns featured some of the best the
company has ever produced, including “Grand Theft Auto,” “It’s Mine” and “Happiness
Factory.”

Slogans, by their very nature, are supposed to be “mindstickers” or “earworms.” The

purpose of advertising is to make people associate a slogan with a brand. Coca-Cola is
fortunate to have had some of the greatest creative talent in advertising work on our
marketing. While the fictional Don Draper from Mad Men could always come up with a
slogan, in the real world, industry giants like W. C. D’Arcy, Archie Lee and Bill Backer
produced some of the greatest slogans, jingles and ads of all time.

https://www.coca-colacompany.com/au/news/coca-cola-slogans-through-the-years#:~:text=They
%20produced%20very%20elegant%20advertising,%2DCola%20Revives%20and%20Sustains.
%E2%80%9D