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    Template - Website Strategy Audit Proposal

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    milandivac
    This proposal outlines [Sender.Company]'s website audit process for [Client.Company]. The audit will analyze site performance, architecture, SEO, and UX design. It will provide a report on traffic patterns, sources, conversion rates, and details on site structure. The audit is projected to be completed by specific dates for each analysis phase. It will cost $5,000 total, with an optional $499 SEO keyword report. Acceptance of the proposal initiates coordination to begin the audit.

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    Download as PDF, TXT or read online from Scribd

    Template - Website Strategy Audit Proposal

    Uploaded by

    milandivac
    116 views7 pages
    This proposal outlines [Sender.Company]'s website audit process for [Client.Company]. The audit will analyze site performance, architecture, SEO, and UX design. It will provide a report on traffic patterns, sources, conversion rates, and details on site structure. The audit is projected to be completed by specific dates for each analysis phase. It will cost $5,000 total, with an optional $499 SEO keyword report. Acceptance of the proposal initiates coordination to begin the audit.

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    Template_Website Strategy Audit Proposal

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    This proposal outlines [Sender.Company]'s website audit process for [Client.Company]. The audit will analyze site performance, architecture, SEO, and UX design. It will provide a report on traffic patterns, sources, conversion rates, and details on site structure. The audit is projected to be completed by specific dates for each analysis phase. It will cost $5,000 total, with an optional $499 SEO keyword report. Acceptance of the proposal initiates coordination to begin the audit.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    116 views7 pages

    Template - Website Strategy Audit Proposal

    Uploaded by

    milandivac
    This proposal outlines [Sender.Company]'s website audit process for [Client.Company]. The audit will analyze site performance, architecture, SEO, and UX design. It will provide a report on traffic patterns, sources, conversion rates, and details on site structure. The audit is projected to be completed by specific dates for each analysis phase. It will cost $5,000 total, with an optional $499 SEO keyword report. Acceptance of the proposal initiates coordination to begin the audit.

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    Web Strategy Audit Proposal

    Prepared by: [Sender.FirstName] [Sender.LastName]


    Prepared on: [Created.Date]
    Valid until: [Expiration.Date]
    Introduction
    [Sender.Company]'s Website Audit Process
    Website Strategy Audit Schedule
    Project Costs
    Acceptance

    Introduction
    [Sender.Company] is an IT consulting agency specializing
    in building effective web presences for brands in
    [Client.Industry] and other industries. Our ability to design,
    build, and optimize powerful branded web presences makes
    us the preferred choice for brands who wish to leverage
    digital channels to drive bottom-line growth.
    In this proposal, we outline our approach to conducting a
    full audit of [Client.Company]'s website. You'll find details
    related to how we'll conduct the audit, the timeline for our
    audit process, and the costs associated with having
    [Sender.Company] perform a full audit of your website
    strategy.

    [Sender.Company]'s Website Audit


    Process
    At [Sender.Company], we follow a structured audit process that addresses the following
    components of your website strategy:
    Site Performance
    Site Architecture
    SEO
    UX Design
    Once we've completed these four key stages of the website strategy audit process, we will
    compile a detailed report of your site's traffic patterns, sources, and conversion rates,
    along with details regarding your site's architecture and overall performance.

    Site Performance Analysis


    We begin every website audit by analyzing your website analytics. This allows us to set
    baseline performance metrics for your website, including traffic volume, traffic sources,
    search engine rankings, and conversion rates.
    Site Architecture Analysis
    Your website's architecture is extremely important. A well-designed website will load
    quickly on all browsers and devices, be easy to update and maintain, and be secure against
    malicious attacks.
    Our web development team will thoroughly analyze your website's structure. We will
    identify any issues related to your site's CMS, plugins, or hosting configuration. Ensuring
    that each of these items are configured correctly will ensure that your website is stable ,
    reliable, and secure.

    SEO Analysis
    SEO is an important part of your website's overall impact on your company's growth. We
    conduct a thorough SEO audit in two key phases:
    1. Technical SEO: We analyze your site's page hierarchy, link profile, page tags, and meta
    descriptions to ensure that your off-page SEO is designed properly.
    2. On-page SEO: We analyze your site's content to identify your current keyword
    placement and density. This will allow us to identify which keywords you're targeting
    effectively, and which ones you aren't capitalizing on.

    UX Analysis
    UX design plays an important role in your website's ability to convert visitors into
    marketing qualified leads (MQLs). Our UX team will identify the current state of your
    website's user journey, and identify any inefficiencies in the following areas:
    CTA Placement
    Overall Branding
    Content Structure

    Optional: SEO Report


    Understanding which keywords to target with your SEO strategy can put you ahead of your
    competitors in search results, improving your website's traffic volume and lead generation.
    If you choose to include this optional report in your web audit report package, we will
    analyze search engine traffic and competition for keywords related to your brand and
    products, and deliver a detailed report that covers those keywords that you should focus
    on with your website's content.
    Website Strategy Audit Schedule
    The following table details the projected completion date for each of the web audit phases
    listed above.

    Phase Date

    Performance Analysis [PerformanceAnalysis.Date]

    Site Architecture Analysis [SiteArchitecture.Date]

    SEO Analysis [SEO.Date]

    UX Analysis [UX.Date]

    Project Costs
    The following table details the costs associated with your website's audit. You can check
    the box next to "Optional SEO Report" to indicate whether you'd like this optional report at
    the end of the audit.

    Name Price Subtotal

    Website Strategy Audit $5,000.00 $5,000.00

    Optional SEO Report $499.00 $499.00

    Subtotal $5,499.00

    Total $5,499.00

    Acceptance
    Affix your electronic signature below to indicate your approval of the proposed audit
    outlined above. Our project management team will reach out to you to begin coordinating
    the audit within 24 hours.

    AGREED TO AND ACCEPTED:


    ___________________________ _____________________

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