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    Strategic Plan of Distribution

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    juan diego hernandez guiral
    1. A distribution channel is the route strategy that companies use to get goods and services from producers to consumers through intermediaries. 2. Many factors must be analyzed like the product, market, and intermediaries to determine the best distribution channel. 3. Distribution channels can be direct, with no intermediaries between producer and consumer, or indirect, using intermediaries between them.

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    Strategic Plan of Distribution

    Uploaded by

    juan diego hernandez guiral
    95 views2 pages
    1. A distribution channel is the route strategy that companies use to get goods and services from producers to consumers through intermediaries. 2. Many factors must be analyzed like the product, market, and intermediaries to determine the best distribution channel. 3. Distribution channels can be direct, with no intermediaries between producer and consumer, or indirect, using intermediaries between them.

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    mapa conceptual 2

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    1. A distribution channel is the route strategy that companies use to get goods and services from producers to consumers through intermediaries. 2. Many factors must be analyzed like the product, market, and intermediaries to determine the best distribution channel. 3. Distribution channels can be direct, with no intermediaries between producer and consumer, or indirect, using intermediaries between them.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    95 views2 pages

    Strategic Plan of Distribution

    Uploaded by

    juan diego hernandez guiral
    1. A distribution channel is the route strategy that companies use to get goods and services from producers to consumers through intermediaries. 2. Many factors must be analyzed like the product, market, and intermediaries to determine the best distribution channel. 3. Distribution channels can be direct, with no intermediaries between producer and consumer, or indirect, using intermediaries between them.

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    1.

    Distribution channel is the route strategy that helps dealers to penetrate the goods
    market
    2. A wide diversity of factors such as nature of the products, market, and intermediaries,
    among others, requires to be analyzed to decide the most convenient distribution channel
    3.Market is the interchange of products in which some people offer any merchandise and
    diners buy it, through a negotiated price
    4.Consumer obtain services or goods to satisfy their necessities
    5. Companies get together people who have similar common goals and expect them to
    satisfy the consumers needs

    STRATEGIC PLAN OF
    DISTRIBUTION

    Is an important tool that companies have


    implemented in order to organize several factors that
    are interconnected in the marketing process;
    improving customer services and costs

    MARKETING PROCESS

    PRODUCER INTERMEDIARY
    DISTRIBUTION
    CHANNEL
    The initial point of People or firms that CONSUMER
    It is the way that the distribution mediate in
    The commercial
    goods or services channel people or transactions
    target of the
    use to pass from companies who between producer
    distribution channel
    the producer to manufactures and consumers
    the end consumer goods or services
    DISTRIBUTION CHANNELS

    TIPES OF
    DISTRIBUTION
    CHANNELS

    DIRECT CHANNEL INDIRECT CHANNEL

    The producer or manufacturer A distribution channel is often


    sells the product or service indirect, because there are
    directly to consumers without intermediaries between the
    intermediaries supplier and the user of consumer

    Designing and adjusting and appropriate Requires the participation of different


    model of distribution channel is a intermediaries to achieve the complete process
    strategic tool that allows middlemen to
    participate as a competitor in national
    and international markets
    Ir order to achieve the final purpose of the
    distribution channel, intermediaries need to perform
    different actions from collecting information to
    search for the funds

    Investigation contact Physical distribution

    Promotion Negotiation Adaptation

    Acceptance
    Funding of risk

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