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    Psychological Factors

    Uploaded by

    Saroj Singh
    This document discusses various psychological and personal factors that influence consumer behavior. It describes key psychological concepts like personality, self-concept, lifestyle, motivation, and perception. It also examines personal factors such as age, lifestyle, occupation, economic circumstances, and how they impact consumer purchases over a lifetime. Finally, it provides a diagram to concisely illustrate how consumer behavior interacts with these various influencing factors.

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    Psychological Factors

    Uploaded by

    Saroj Singh
    17 views3 pages
    This document discusses various psychological and personal factors that influence consumer behavior. It describes key psychological concepts like personality, self-concept, lifestyle, motivation, and perception. It also examines personal factors such as age, lifestyle, occupation, economic circumstances, and how they impact consumer purchases over a lifetime. Finally, it provides a diagram to concisely illustrate how consumer behavior interacts with these various influencing factors.

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    PSYCHOLOGICAL FACTORS

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    This document discusses various psychological and personal factors that influence consumer behavior. It describes key psychological concepts like personality, self-concept, lifestyle, motivation, and perception. It also examines personal factors such as age, lifestyle, occupation, economic circumstances, and how they impact consumer purchases over a lifetime. Finally, it provides a diagram to concisely illustrate how consumer behavior interacts with these various influencing factors.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    17 views3 pages

    Psychological Factors

    Uploaded by

    Saroj Singh
    This document discusses various psychological and personal factors that influence consumer behavior. It describes key psychological concepts like personality, self-concept, lifestyle, motivation, and perception. It also examines personal factors such as age, lifestyle, occupation, economic circumstances, and how they impact consumer purchases over a lifetime. Finally, it provides a diagram to concisely illustrate how consumer behavior interacts with these various influencing factors.

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    PSYCHOLOGICAL FACTORS

    Personality: The total internal characteristics of an individual that determines the way how he
    reacts. (E.g. self-monitoring, self-concept, sociability, etc).

    Self-concept: The picture or the perception that each individual has for his exterior appearance,
    his mental faculties, his character and generally speaking what concerns the individual as a social
    being.

    Lifestyle: It expresses the values that an individual has in their life. It constitutes important
    variable of market segmentation.

    Motivation.

    Perception: The process, with which an individual selects, organises and it interprets incomes of
    information with an aim to create a reasonable picture for the world.

    Beliefs and attitudes: The total knowledge from advertises or other promotion energies, but also
    personal experiences, that the individual - consumer acquires and maintains in his memory.
    Configuration of specific beliefs and attitudes for specific products, specific brands, specific
    retailers, even though for specific production countries.

    4. PERSONAL FACTORS.
    Age and life-cycle stage: People buy different goods and services over their lifetime. They eat
    baby food in the early years, most foods in the growing and maturing years, and special diets in
    the later years.

    Lifestyle: People coming from the same subculture, social class, occupation but may lead
    different lifestyles. A person’s lifestyle in the person’s pattern of living in the world as expressed
    in the persons activities, interests, and opinions. Lifestyle portrays the “whole person” interacting
    with his or her environment.
    Occupation: A person’s consumption pattern is also influenced by his or her occupation. A
    white-collar worker will buy other clothing and food as a blue-collar worker.

    Economic circumstances consist of their:


     spendable income
     savings and assets
     borrowing power
     Attitude toward spending and saving.

    To sum up, we can conclude that consumer’s behaviour in interaction with the factors that
    influenced it can be attributed concisely with the following diagram:

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