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    Strengths in The SWOT Analysis of Paytm

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    raj chopda
    Paytm has several strengths as India's leading digital payments platform, including being the first mover in the market, offering high convenience for users, partnerships with millions of merchants across India, and a wide range of services beyond just payments. However, it also faces some weaknesses such as the need for robust IT infrastructure across India and low awareness among some users. It has opportunities from trends like the growing demand for aggregators due to demonetization and increasing online shopping. But it also faces threats like rising competition from other payment platforms and growing customer concerns about data privacy and security.

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    Strengths in The SWOT Analysis of Paytm

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    raj chopda
    274 views4 pages
    Paytm has several strengths as India's leading digital payments platform, including being the first mover in the market, offering high convenience for users, partnerships with millions of merchants across India, and a wide range of services beyond just payments. However, it also faces some weaknesses such as the need for robust IT infrastructure across India and low awareness among some users. It has opportunities from trends like the growing demand for aggregators due to demonetization and increasing online shopping. But it also faces threats like rising competition from other payment platforms and growing customer concerns about data privacy and security.

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    Paytm has several strengths as India's leading digital payments platform, including being the first mover in the market, offering high convenience for users, partnerships with millions of merchants across India, and a wide range of services beyond just payments. However, it also faces some weaknesses such as the need for robust IT infrastructure across India and low awareness among some users. It has opportunities from trends like the growing demand for aggregators due to demonetization and increasing online shopping. But it also faces threats like rising competition from other payment platforms and growing customer concerns about data privacy and security.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    274 views4 pages

    Strengths in The SWOT Analysis of Paytm

    Uploaded by

    raj chopda
    Paytm has several strengths as India's leading digital payments platform, including being the first mover in the market, offering high convenience for users, partnerships with millions of merchants across India, and a wide range of services beyond just payments. However, it also faces some weaknesses such as the need for robust IT infrastructure across India and low awareness among some users. It has opportunities from trends like the growing demand for aggregators due to demonetization and increasing online shopping. But it also faces threats like rising competition from other payment platforms and growing customer concerns about data privacy and security.

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    Strengths in the SWOT analysis of Paytm :

    Strengths are defined as what each business does best in its gamut
    of operations which can give it an upper hand over its competitors. The
    following are the strengths of Paytm:

     First mover advantage: Paytm was the first online payment company
    to set up operations in India. Their timing was perfect since they started
    operations at around the same time when smartphones started becoming
    popular.
     Convenience options: Paytm is an epitome of convenience since it is
    operational round the clock and facilitates easy payment or transfer of
    funds anytime, anywhere. This makes it increasingly accepted by an
    urban population who rely on online shopping for even daily use items.
     Tie-ups with merchants: Paytm can be used to transact with more
    than 3 million merchants across India and the number is said to be
    growing every day. This makes Paytm an easy shopping option for most
    customers irrespective of their economic background or education.
     Bucket of services: Most of what one desires to do online can be done
    through Paytm.In addition to the Paytm Wallet, today the brand has
    online reservation facilities, online retail, and online recharge and there is
    also no need to go through payment gateways of you are using paytm.
     Offers: Paytm has been able to grab and hold the attention of
    customers primarily because of the never-ending offer stream it has been
    announcing.these are custom designed with the Indian mindset in the
    frame and thus works like magic for zooming sales.
    Home » SWOT articles » SWOT analysis of Paytm

    SWOT analysis of Paytm


    December 24, 2018 By Hitesh Bhasin Tagged With: SWOT articles

    Ad by Valueimpression

    Paytm is an electronic payment and e-commerce portal that operates from India. They


    are headquartered in Delhi NCR, India. The company has been in operation for seven
    years since August 2010, it is owned by the company One97 Communications. Paytm
    stands for Payment through Mobile and as the name indicates the money can be
    transacted online. The company currently has more than 13,000 employees and also
    transacts with 3 million offline merchants across India.
    In addition to the portal the company also owns the Paytm payment gateway and the
    Paytm Wallet. Paytm achieved a major landmark by securing funding from the
    Chinese e-commerce kingpin Alibaba after it raised over $625 million at a valuation
    of $1.5 billion. Currently, Alibaba Group holde the highest stakes the owner company
    of in Paytm, One97 Communications.

    Table of Contents
    Strengths in the SWOT analysis of Paytm :
    Strengths are defined as what each business does best in its gamut of operations which
    can give it an upper hand over its competitors. The following are the strengths of
    Paytm:

     First mover advantage: Paytm was the first online payment company to set up operations in
    India. Their timing was perfect since they started operations at around the same time when
    smartphones started becoming popular.
     Convenience options: Paytm is an epitome of convenience since it is operational round the
    clock and facilitates easy payment or transfer of funds anytime, anywhere. This makes it
    increasingly accepted by an urban population who rely on online shopping for even daily use
    items.
     Tie-ups with merchants: Paytm can be used to transact with more than 3 million merchants
    across India and the number is said to be growing every day. This makes Paytm an easy shopping
    option for most customers irrespective of their economic background or education.
     Bucket of services: Most of what one desires to do online can be done through Paytm.In
    addition to the Paytm Wallet, today the brand has online reservation facilities, online retail, and
    online recharge and there is also no need to go through payment gateways of you are using
    paytm.
     Offers: Paytm has been able to grab and hold the attention of customers primarily because of
    the never-ending offer stream it has been announcing.these are custom designed with the Indian
    mindset in the frame and thus works like magic for zooming sales.
    Weaknesses in the SWOT analysis of Paytm : 
    Weaknesses are used to refer to areas where the business or the
    brand needs improvement. Some of the key weaknesses of Paytm are:

     Need for IT infrastructure: If Paytm functions have to be robust there has to be good bandwidth
    and speed. This may be there in most cities in India but may not the case in remote locations or
    even tier 2 towns.
     Lack of awareness amongst users: Most users are unaware of what Paytm can do for them and
    confused about how the app needs to be used. The level of awareness of  technology tools and
    the inherent fear of making erroneous transactions is making things worse.
     Fear of going cashless: Most Indians are used to transacting on cahs and are yet to get used to
    being used to cashless transactions. However, with digitization and demonetization, things are
    expected to pick up and this will help online wallet services.
     Poor customer care: One criticism leveled against Paytm is its poor customer service. The app
    and the portal cater to a wide variety of customers whose concerns may be minor.It is alleged
    that the call center executives are often rude and unable to handle many of the queries.

    Opportunities in the SWOT analysis of Paytm :


    Opportunities refer to those avenues in the environment that surrounds the
    business on which it can capitalize to increase its returns. Some of the
    opportunities include:

     Growing demand for aggregators: Aggregators and middlemen are in


    demand everywhere today.With growing technology usage people prefer
    to make most payments from the convenience of their homes.This has
    increased the role of payment aggregators in India.
     Demonetisation: One of the services that benefitted heavily from the
    Indian government’s demonetization drive was online payment services
    and Paytm was one of the biggest beneficiaries. In a move to digitize the
    country, such services will have more opportunities coming their way.
     The surge in the number of working professionals: The number of
    working professionals are increasing profusely. This means that for most
    couple’s time is scarce making them rely more on home delivery services
    for their sustenance. When the demand for online shopping increases
    there will be a corresponding increase in the payment portals as well.

    Threats in the SWOT analysis of Paytm :


    Threats are those factors in the environment which can be detrimental to the
    growth of the business. Some of the threats include:

     Competition: With lowered barriers to entry, every new entrepreneur is


    looking at aggregating services. There are a lot of online portals like pay
    charge, mobikwik etc and even telecom service providers
    like Airtel and Vodafone are providing online payment gateways.
     Growing concerns about safety: Today there is negative imagery of
    information security and tracking of shopping habits. There is also
    growing concerns about how safe the information submitted to payment
    portals are and the level to which such portals or payments made
    through them are monitored.

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