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Bharat Petroleum Corporation Limited (BPCL) Year of Implementation: November 2001 - SAP R/3 Why Company Wanted To Implement ERP

Bharat Petroleum Corporation Limited (BPCL) implemented an SAP R/3 ERP system in November 2001 to improve customer service and retention. BPCL owned or leased 60% of its 4,500 retail outlets and wanted to strengthen this network by providing value-added services. The ERP integrated financial accounting, controlling, asset management, human resources, quality management, material management, and sales and distribution modules. This improved decision making, customer response, and allowed customers to track orders online. Benefits included retaining and attracting customers through e-business initiatives like the Petro Card and Fleet Card programs.

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Rohit Charpe
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331 views4 pages

Bharat Petroleum Corporation Limited (BPCL) Year of Implementation: November 2001 - SAP R/3 Why Company Wanted To Implement ERP

Bharat Petroleum Corporation Limited (BPCL) implemented an SAP R/3 ERP system in November 2001 to improve customer service and retention. BPCL owned or leased 60% of its 4,500 retail outlets and wanted to strengthen this network by providing value-added services. The ERP integrated financial accounting, controlling, asset management, human resources, quality management, material management, and sales and distribution modules. This improved decision making, customer response, and allowed customers to track orders online. Benefits included retaining and attracting customers through e-business initiatives like the Petro Card and Fleet Card programs.

Uploaded by

Rohit Charpe
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Bharat Petroleum Corporation Limited (BPCL)

Year of implementation: November 2001 - SAP R/3

Why company wanted to implement ERP:

a) Service Differentiation
b) Customer Retention
c) Raise its I and C customers

d) BPCL has 4500 retail outlets, out which 60% were owned by the company or leased.
e) Retail sales accounted for 60% of company’s sales volume.
f) Company wanted to strengthen its retail network by providing value added services.
g) Improve decision making.
h) Improving response to customer needs.
 In order to implement ERP, BPCL did the following steps
STEP 1

STEP 2

Project Customer Service and Satisfaction(CUSEC)

STEP 3
SAP R/3 application modules that were integrated and their

 Financial accounting
It was designed to handle all kinds of accounting books. Journal Ledger, accounts payable,
accounts receivables, etc

 Controlling
It represents company’s flow of costs and revenue, Jobs order accounting, Project accounting,
product costing analysis etc

 Assets Management

It was designed to manage and supervise individual aspects of fixed assets. Includes activites
such as plant maintenance, inventory control, investment management etc

 Human Resources
It supports the planning and control of personnel activities. Includes activities such as payroll
accounting, benefits, recruitment, workforce planning etc

 Quality Management
It supports quality planning and control of manufacturing activities. Includes activities such as
Quality inspection, quality planning, etc

 Material Management
It supports procurement and inventory functions in daily operations. Includes activities such as
purchasing, inventory management, reorder point processing, invoice verification

 Sales and Distribution


This module was meant to optimize all task and activities carried out in sales, delivery and
billing. Other activities such as pre-sales support, quotations, sales order processing, delivery
processing billing

Benefits

 E-biz initiatives

Allow I & C customers to track their orders online

Helped in retaining customers and attracting new ones.

 Petro Card
It is used by customers in retail outlets across the country. 2.5 lakh customers were recorded by
march 2001.

 Fleet Card
The card was meant for transport companies. It enabled them to track the position of their
inventory.

Mate

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