Culinary Origin - The Model of Contempoary Cooking
Culinary Origin - The Model of Contempoary Cooking
Culinary Origin - The Model of Contempoary Cooking
“Culinary Origin,” the new brand invented by the leading Chinese kitchen appliance
company “Robam.” Founded in Hangzhou in 1979, Robam initiated kitchen
appliance solutions from the range hoods, and gradually expanded to the ovens,
steam ovens, microwave ovens, etc.
In a space which seeks to promote the culinary life, the business strategy minimizing
the size of products exhibitions makes the extra space available for the new
operation model of cross-domain integration, which assembles the companies
having the consistent missions.
In the first-floor exhibition area, the designer brand store “Aida” founded by the
Danish artist Poul Pava introduces the playful utensils and occasionally hosts the
painting and charity sales activities improves the quality and fun of culinary life.
It is a unique space format that proficiently hosts varied culinary activities and art
exhibition events.
1|Page
SC HO OL OF C UL I N A R Y AR TS | DE SK T OP ST UDY 1
2|Page
SC HO OL OF C UL I N A R Y AR TS | DE SK T OP ST UDY 1
FLOOR PLANS
3|Page
SC HO OL OF C UL I N A R Y AR TS | DE SK T OP ST UDY 1
4|Page
SC HO OL OF C UL I N A R Y AR TS | DE SK T OP ST UDY 1
FLEXIBLE SPACES –
5|Page
SC HO OL OF C UL I N A R Y AR TS | DE SK T OP ST UDY 1
o Based on the design idea harmonizing the flexible and modularized elements,
the new area encompasses the diversified kitchen spaces.
o Furnished with the modularized furniture and the movable vendor carts, the
space utilizations are more effective.
o Resembling the pop-up stores, the vendor carts can be effortlessly moved to
different locations, even to the outdoor.
o In addition, the extensive space is conveniently accessible for both hosting
cooking classes and receiving personal guests. By means of the amalgamation
of new and old, and of fashion and tradition, “Culinary Origin” has established
an exceptional example showing the vigor of contemporary culinary diversity.
6|Page
SC HO OL OF C UL I N A R Y AR TS | DE SK T OP ST UDY 1
7|Page
SC HO OL OF C UL I N A R Y AR TS | DE SK T OP ST UDY 1
STUDIO DETAILS
8|Page
SC HO OL OF C UL I N A R Y AR TS | DE SK T OP ST UDY 1
9|Page