Culinary Origin - The Model of Contempoary Cooking

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CULINARY ORIGIN - THE MODEL OF CONTEMPOARY COOKING


1. Interiors Designers: CHU-studio
2. Location: Shanghai, China
3. Category: Interior Design
4. Lead Designer: Alfie Shao
5. Client: Robam
6. Soft Decoration: CHU-studio
7. Area: 800.0 m2
8. Project Year: 2018

“Culinary Origin,” the new brand invented by the leading Chinese kitchen appliance
company “Robam.” Founded in Hangzhou in 1979, Robam initiated kitchen
appliance solutions from the range hoods, and gradually expanded to the ovens,
steam ovens, microwave ovens, etc.

“RECENTLY, ROBAM HAS BEEN FOCUSING ON IMPROVING THE COOKING


ENVIRONMENTS AND CREATING A BETTER LIFE OF FOOD CULTURE.”

CROSS DISCIPLINARY INTERACTION

In a space which seeks to promote the culinary life, the business strategy minimizing
the size of products exhibitions makes the extra space available for the new
operation model of cross-domain integration, which assembles the companies
having the consistent missions.

In the first-floor exhibition area, the designer brand store “Aida” founded by the
Danish artist Poul Pava introduces the playful utensils and occasionally hosts the
painting and charity sales activities improves the quality and fun of culinary life.

It is a unique space format that proficiently hosts varied culinary activities and art
exhibition events.

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FLOOR PLANS

FIRST FLOOR PLAN

SECOND FLOOR PLAN

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FLEXIBLE SPACES –

FIRST FLOOR DIFFERENT TYPES OF SETUPS

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GROUND FLOOR FLEXIBLE SPACES

HIDDEN SEATING ARRANGEMENT

DIFFERENT TYPES OF FLEXIBLE SPES IN THE STORE

o Based on the design idea harmonizing the flexible and modularized elements,
the new area encompasses the diversified kitchen spaces.
o Furnished with the modularized furniture and the movable vendor carts, the
space utilizations are more effective.
o Resembling the pop-up stores, the vendor carts can be effortlessly moved to
different locations, even to the outdoor.
o In addition, the extensive space is conveniently accessible for both hosting
cooking classes and receiving personal guests. By means of the amalgamation
of new and old, and of fashion and tradition, “Culinary Origin” has established
an exceptional example showing the vigor of contemporary culinary diversity.

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STUDIO DETAILS

GROUND FLOOR SPACES DIFFERENT MATERIAL


1. ENTRY PATIO 1. PLYWOOD
2. OUTDOOR SEATING 2. MDF BOARDS
3. MULTI PURPOSE HALL 3. PEG BOARDS
4. CAFE 4. GOLDEN COPPER PANELS
5. WORK STATION 5. GYPSUM CEILING
6. MINI KITCHEN 6. CONCRETE FLOORING
7. DEMONSTRATION KITCHEN 7. FABRICS AND LAMINATES
8. UNDER STAIRCADE SEATING 8. TINTED AND CLEAR GLASS
9. DISHWASHING ROOM 9. METAL RODS
10. STORAGE ROOM 10. WOODEN FLOORING
11. JANITOR ROOM 11. CORK BOARDS
12. STAFF ROOM 12. STONE CLADDING AND COUNTER
SECOND FLOOR SPACES 13. CEMENT
1. MEETING ROOMS 14. QUARTZ STONE
2. DISPLAY UNITS 15. PLASTIC
3. SEATING AREA 16. CERAMIC
4. LIFT LOBBY 17. ACYRLIC LETTERING
5. SERVICE ROOM SERVICE PITS
6. GALLERY AREA 1. ELECTRICAL AND SCREEN DISPLAY
7. WASHROOMS 2. IT FACILITY
8. DISCUSSION AREA 3. WATER SUPPLY
9. VISUAL DISPLAY SERVICE DUCTS
10. STORAGE ROOM 1. EXHAUST
DIFFERENT LIGHTING 2. FIRE SPRINKLERS
1. TRACK LIGHTING 3. AIR CONDITIONING
2. CEILING AND COVE LIGHTING 4. ELECTRICAL PIPE
3. SPOT LED LIGHTING 5. WATER PIPE
AREA STATEMENTS

SPACE NAME SPACE AREA


MULTI PURPOSE HALL 50 SQ.M
CAFÉ KITCHEN 55 SQ.M
DEMONSTRATION KITCHEN 40 SQ.M
WASHROOM 25 SQ.M
MEETING ROOM 25 SQ.M
DISPLAY UNIT 50 SQ.M
DISSCUSSION ROOM 30 SQ.M
VISUAL DISPALY 7 SQ.M

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