Your “Booked” Quick Start Workbook

Congratulations! What you are about to embark on is something that will

completely change the trajectory of your business. The ideas and planning
that will come out of this Quick Start workbook will be the foundation for a
steady stream of new prospects, appointments, and clients.

It’s about standing for something bigger, standing out as a real leader, and
leveraging your expertise to get off the Cashflow Rollercoaster for good.

Once you have the Booked system implemented, you’ll be on the fast path to
making a bigger impact in the world, having the freedom to live your life the
way you want, and to make the kind of income that the top people in your
industry are making.

That’s our goal for our clients, and if that’s your goal too, then let’s get
started!

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 Instructions
The exercises in this workbook are to get the ball rolling on your
appointment generating and client attraction system. Remember,
today is not about getting everything perfect. It’s all about just getting
going. So don’t overthink it.

And remember, it’s as much about the TRANSPORTATION as it is the

DESTINATION. If you aren’t exactly sure what it will all look like at
the end, that’s totally normal!

With that in mind, fill out this workbook without stressing over every
last detail.

We’ll dive into that in the next few days.

This is where you will begin to see the transformation!

“You don’t have to be great to start,

but you have to start to be great”
- Zig Ziglar

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Let’s Get Started
I really want you to experience the same stability and freedom that so many of our
clients have achieved by implementing the “Booked” system. To help you put the
system in place I’ve created this workbook to dive deeper into the Five Step Process
and provide you with some critical “action items” you can use to get started.

After you’ve completed this you should have a much better understanding how each
of these Five Steps fit together to create the ultimate appointment generating
machine AND you’ll also be able to take what you’ve learned and implement it right
away so you can start bringing in new clients!

Let’s get started!

Step 1 - The Foundation

Overview:
It all starts with the foundation, getting to know your prospect really, really well.
This needs to happen FIRST, or the rest of the system will be far less effective.

Everything you do moving forward hinges on having a deep understanding of who

you’re targeting.

Don’t make the mistake of saying you can target “everybody” or “any small business
owner.” Trying to be all things to all people won’t allow you to cut through all the
noise. And in the end will resonate with fewer potential clients. Your success will
improve dramatically when you focus on a specific niche and show that audience
what’s in it for them.

Activity: Create Your Prospect Profile

By answering the following questions, you will have created a profile of the ideal
client that you will be reaching. This information is vital to all decision-making and
activity throughout the implementation of the Booked system.

1. Where are your prospects located geographically? Is your prospect pool

global? Or location specific?

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2. What are the job titles that your ideal prospect has? i.e. CEO, HR Director,
Safety Manager, etc.

3. What industry(-ies) do they work in? i.e. Finance, IT, Commercial

Construction, etc.

4. How old are they typically?

5. Are they male or female? ☐Male ☐Female ☐ Doesn’t Matter

6. Are they active on LinkedIn and/or Facebook? ☐Facebook ☐LinkedIn ☐

Both

7. What websites and online publications do they read? (if you don’t know this
yet, keep moving)

8. What are their interests? (this could be work-related or personal)

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 9. What groups are they members of? (IE: LinkedIn groups, Facebook groups,
niche forums or personal/professional groups)

10. What are some industry trends they’re currently focused on?

11. What are their typical pain points or areas they need help with?

12. What are there some specific companies or organizations that you would
LOVE to work with?

Use this information to figure out where your prospects and clients hang out online.
It could be certain LinkedIn groups, Facebook groups, a niche forum, or some other
type of online community. Join some of these groups, and spend some time
understanding what kind of topics interest your prospects. Review the
conversations and questions in these groups.

Create a list of topics that seem to be of interest to your prospects, and set it aside
for later. You’re going to use this to position yourself as a trusted resource. Another
awesome approach for getting an understanding of what your prospects care about,
is to ask them!

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Whether through surveys or informal messages, getting direct feedback from your
target market is a fantastic way to know exactly what kind of content will attract
them.

But keep in mind, you do not need to do this right away, it would be best to
complete the workbook first. This is just something to keep in mind for the
near future.

Positioning: Optimize Your Social Media Profile(s)

Now that you know WHO you are looking to reach and what they care about, you
will want to complete a few more steps below to better understand what motivates
and interests your prospects. This will help you complete your Foundation pillar of
the Booked system.

Focus on the prospect profile information gathered above. Make it clear that you
help people just like them achieve their specific goals. And, don’t forget to end with a
call-to-action, or a “next step” for what you want them to do. It could be something
as simple as offering for them to connect with you.

For your Facebook or LinkedIn profile, we want to focus on the benefits that your
product or service provides as it relates to what your prospects care about.

For now, we are going to focus on your headline.

Activity: Create the perfect LinkedIn or Facebook headline.

1. What is your official job title?

2. What is the name of your company?

3. Write three variations of the core benefit you provide your prospects. Each in
just one sentence or less. Just write down what comes to mind, no need to get
it perfect just yet. Think of this as “wet cement.”

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We often suggest creating your headline using this formula:

[Title], [Company Name] | We help [avatar] [benefit]

Example: Founder, Elite Consulting | We help small businesses hire and train their
first sales team.

4. Using all of the information above, create your “first draft” headline.

The ‘dreamers’ are almost never successful. It’s the

people who are willing to roll up their sleeves, the
‘doers’, who get real results.

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Step 2 - Your Leadership Platform
Overview:
The second step of the Booked system is to build out your Authority Leadership
Platform. This includes creating a community that focuses on your prospect’s
interests, and also serves as a hub for content and resources that your prospects
care about.

Creating a community FOR your prospects that focuses on what THEY care about, as
opposed to what YOU do, is one of the CORE TENETS of our system because it really
helps solidify the relationship and builds trust with the prospect by focusing on
HELPING, not selling right off the bat.

This community will take the form of a LinkedIn or Facebook GROUP.

Activity: Determine Your Group’s Focus

Before you create your new group, think about who it’s going to be for (think back
to your prospect profile) and how to position it.

For example, let's say you target business owners within the hospitality, retail and
service industries. Now, that’s a lot of different industries and each would have very
different interests. The GOAL here will be to try and find ONE umbrella that they
would all fit under (or just pick one segment) that would be of professional interest
to them.

For example, your umbrella could be Medical Practice Doctors, Small Business
Owners, Manufacturers in Southern California, CTO’s in the USA, Young Business
Executives, Network Marketers, Women in San Diego, College Deans, etc.

Complete the activity below to help you properly position your group.

1. Break down your prospect profile into segments. What are your potential
umbrellas?

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 2. Which of these umbrellas have you already had success working with in the
past?

3. Which of these umbrellas is the largest?

4. Which of these umbrellas do you have the most passion to serve?

5. Based on the above questions, which one of these umbrellas has the biggest
potential for you?

That’s all for now. Let this percolate for a few days, and I bet some more ideas will
come to you, and things will really start to solidify in your mind.

Over the next few days we’ll be sharing more information on the final three steps of
the “Booked” system. This is where things get fun… where you start to actually
generate appointments!

For now I want to congratulate you on taking your business growth seriously. Over
88% of businesses fail because they do not have a system to consistently generate
leads and new clients….

… and you are taking the necessary steps to avoid that same fate.

We’re here to serve you in achieving your goals, whatever they may be!

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Here’s a quick rundown of what to expect
in the final three steps of the “Booked”
System.
Step 3 - Building Your Database
The third step of the Booked system is building your database of prospects. This
involves identifying your ideal clients and bringing them into your network, in a
number of ways, both systematic and free.

By implementing this system, you will have hundreds or thousands of new, ideal
prospects at your fingertips in just a matter of days.

Step 4 - Your Messaging Machine

From there, we’ll move to Step 4, your messaging machine. This is where the results
start POURING in. Instead of sitting back and waiting, this proactive approach
insures that you’ll be generating appointments when you want them.

By implementing our messaging process, you’ll not only have a reliable system for
bringing in new appointments and clients...you’ll also be doing it in a classy,
professional way that doesn’t feel at all sleazy. In fact, this process is all about
building relationships. Because that’s how business is done!

Step 5 - Email Blueprint

Here you will learn to combine the systems you’ve built in steps 1-4 with email
strategies that generate even more appointments. You’ll be leveraging not just
Facebook and LinkedIn. You’ll be integrating the best of both Facebook and
LinkedIn, based on where your target market can best be reached. And then you’ll
combine them with our email approach to get results that most other people only
dream about.

I’ve said it before and I’ll say it again, and again. If you are looking for the easy way
out, this is not for you. In my experience, there is no easy way out.

Fortunately, this system doesn’t require too much work. It can be managed in a half
hour a day. And you can take weekends off too, because heck, what good is all of it if
you don’t have the time to do the things you love!

As long as you are willing to commit to 30 minutes a day, 5 days per week, you will
get some remarkable results.

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In Closing...
When you take the time to properly nurture your prospects using the complete
Booked system, you can expect to see a consistent flow of new prospects turn into
leads, appointments and clients. . We’ve seen it work time-and-time again,
throughout the world and in nearly every industry imaginable. And, it will work for
you too, if you just carve out a little time.

Look at it this way. You’re already spending a lot of time on social media, most
likely. The average American spends over 3 hours a day on social media! So in a
sense, you don’t even need to spend any more time to implement the Booked
system. Just carve out some of the time you are already spending on social media,
and use it SMARTER with the Booked system, and you’ll see some amazing results.

I really hope you take the time to implement each of these steps in this workbook so
you can start seeing RESULTS!

In the next couple days, we will be hosting a series of workshops to dive deeper into
the entire Booked system and give you even more tools to begin implementing
everything.

You can click below to sign up for one of the available times, and be sure to block out
your calendar for 2 hours because we have a LOT of material to cover!

Reserve My Seat!

If you printed this out go to TheBookedBook.com/BookedMasterclass to register!