Varsha is a 26-year-old risk analyst from Bangalore who is self-dependent, opportunistic, and invests in her own learning and growth. She wakes up early each day for yoga and pilates, diligently completes her work and training courses, and takes solo walks listening to jazz during her lunch break. In the evenings, she catches up with family via video calls, updates her LinkedIn profile, and watches TED videos before bed to continuously educate herself.
Varsha is a 26-year-old risk analyst from Bangalore who is self-dependent, opportunistic, and invests in her own learning and growth. She wakes up early each day for yoga and pilates, diligently completes her work and training courses, and takes solo walks listening to jazz during her lunch break. In the evenings, she catches up with family via video calls, updates her LinkedIn profile, and watches TED videos before bed to continuously educate herself.
Varsha is a 26-year-old risk analyst from Bangalore who is self-dependent, opportunistic, and invests in her own learning and growth. She wakes up early each day for yoga and pilates, diligently completes her work and training courses, and takes solo walks listening to jazz during her lunch break. In the evenings, she catches up with family via video calls, updates her LinkedIn profile, and watches TED videos before bed to continuously educate herself.
Varsha is a 26-year-old risk analyst from Bangalore who is self-dependent, opportunistic, and invests in her own learning and growth. She wakes up early each day for yoga and pilates, diligently completes her work and training courses, and takes solo walks listening to jazz during her lunch break. In the evenings, she catches up with family via video calls, updates her LinkedIn profile, and watches TED videos before bed to continuously educate herself.
Provisional Personas Submitted by: GROUP 1, SECTION A Joshua Melwani (22) Kshitij Madan (26) Meenakshi Bharadwaj(29) Niharika Mondal (31) Pranitha Balasubramanian (34) Samartha Narang (40) Simran Sachdeva (50) ACTIVITIES DURING USER INTERACTION
• Updates: Admission and exam details like checking exam date, location, & time, downloading admit card, checking exam result, giving sample MICAT test, application last date, checking interview details, eligibility criteria, etc. (F) • Checking Course Curriculum (F+E) • Downloading Placement Report (F+E) • Checking full time Faculty (F+E) • Campus life (Gallery): Infrastructure, amenities, committees, etc. (E) • Alumni (F+E) • Testimonials (F+E) • Contact Details (F) • Scholarship options (F) • Check Fee Structure (F) Features that add to Features that are their delight barriers to usage
Site Demo Page loading UI/UX issues Form friendly data Multiple and volatility convenient payment options Navigation difficulty Chatbot for Not assistance information Notification heavy SOCIAL ROLES
• Aspirant
• Parent of Aspirant
• Faculty applying for
positions
• HRs of companies GOALS ARCHETYPES MAPPED TO GOALS PERSONAS Hardworking Rajesh
Demographics: Psychographics: 22 years • Strong familial values B.A. (Pol. Sc.), University of • Believes that hard-work Delhi yields proportionate NCCS B2 results Studied on scholarship • Does not succumb to peer- Fresher pressure Hometown: Rohtak, Haryana • Small town, big dreams • Dreams to take his parents on a foreign trip Social Mayank
Demographics: Psychographics: 26 years • Witty and humorous Fashion Communication, individual who enjoys NIFT Kannur social attention NCCS A2 • Takes relationships very Freelancer (3 years) seriously and nurtures Hometown: Hyderabad, them Telangana • Likes to keep in touch with old connections to collaborate on content creation (& projects) Logical Manav
Demographics: Psychographics: 22 years • Studious and hard-working B Tech, BITS Pilani Goa • Has an analytical & logical NCCS A2 way of thinking Fresher • Likes to take up challenges Hometown: Jaipur, and solve them in unique Rajasthan ways • Dissatisfied with current job role and field, wishes to switch to marketing data analytics • Is intrigued by Political marketing Provisional Persona: Productive Varsha A day in her life Demographics: • Wakes up early to do Yoga & Pilates 26 years • Travels via cab to work and reads Live Mint e- B. Sc. (Economics), Symbiosis University newspaper on the way NCCS A1 • Carries her pocket planner everywhere she Work Ex. 2 years at JP Morgan Chase goes as Risk Analyst • Does not check her phone during work hours Hometown: Bangalore, Karnataka until lunch • Takes a solo-walk and listens to jazz in a park Psychographics: close to office • Self dependent individual who • Diligently completes even the non-mandatory moved out of her home early and training courses at work feels restricted at home • Listens to podcasts on the way back home • Opportunist who takes calculated • Makes it a point to regularly share her Uber risks details with parents, to date • Likes to travel to unexplored • Video calls parents twice a week locations • Check & updates LinkedIn regularly looking for • Self-motivated over-achiever new avenues • Likes to explore all alternatives • Goes to new breakfast cafes every Sunday before making a choice with her roommate to catch up • Invests in learning and growth of • Watches TED videos & before sleeping every self • night
