People Respond To Incentives
People Respond To Incentives
People Respond To Incentives
behavior. Based on this idea, people respond to many things which enhances their decision
making. The 4th principle of Gregory Mankiw is “peoples respond to incentive” explains that
economic behavior such as incentives causes people to react to it.
The idea of this principle makes sense the reason for any rational consumer willing to pay more
for diamond than water. This is because incentives can take several forms in economic which
includes taxes, price and fees. For instance, taking the example of highly known cell phone
company i.e. iPhone from Apple Inc., the older version of their phones is sold at lower rate than
it was at first. When the prices of these specific models decrease, the consumer who was
previously using another brand now wants to buy iPhone. For the seller, the firm may now want
to decrease the sale of those earlier version iPhone and divert its resources to produce the
latest iPhone. The behavior of the individual in this example changed because of the
environmental variable of benefits and changes in costs as per economics. The buyer now can
purchase iPhone at lower cost and the seller can earn higher profit by selling latest model
iPhone with optimum resources available. It is rational that both the buyer and seller is
responding to this incentive, it is there to influence behavior of individuals for a particular good
and services.
Any individual responding to such incentive derives them a reward, with the fact that the
responses are made by comparing cost and benefits that can be derived through the decision. It
also indicates how incentive plays a vital role in supply and demand market of the product. This
demonstrate the economic concept of how the amount purchased and consumed rises while
the prices fall. A higher price in a market results as an incentive for the sellers to produce more
and the buyer to consume less. In other words, we can say that incentives help us to analyze
the way a market function. The decision of a firm on how much to produce and how many
people to hire to produce that product is influenced by the market economy on allocating
resources that are scared.
Coming to public policy maker, it is essential for them to consider incentives because the nature
of policies may change the benefits that individual get which alters a reaction. For instance, the
tax imposed on cigarettes will encourage people to decline the use of cigarettes in the country.
Looking in the case of Bhutan, only handful of shop sell cigarette because of high taxes imposed
on tobacco. Whereas, in India since the tax on tobaccos are very significant, most shops sell
cigarettes and has companies producing tobaccos. If the policy maker does not give attention
on how policies affect the incentives, then it sometimes led to big consequences. Even when
the taxes are heavily imposed some individual would still want to consume the good. So, for the
further supplement RGoB has put forward the limitation one can import in the country. This
ensure the bar is to set to prevent health issue resulting from cigarette. On the other hand,
India is exposed to high risk of getting health issues due to highly available product.