Marketing Management

1
ASSIGNMENT -1
OF SUBJECT
MARKETING MANAGEMENT
ON TOPIC
1.1 COMPARISON OF AVERAGE SALARIES OF HIMACHAL

PRADESH AND INDIA REGION FOR MARKETING JOBS
1.2MARKETING RESEARCH AND ITS PROCESS
Submitted To:
Ms. Ranvir Kaur Submitted By: chabra THAKUR
Roll NO-410682
MBA 2ND SEMESTER
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SECTION-B
1.1 Various jobs in marketing field:

Marketing is defined as being the intermediary function between product
development and increasing brand awareness. It is a term used for such career
fields as advertising, public relations, media planning, sales strategy, and more.
There are many different types of careers for marketing degrees.
Depending on the role, marketing careers can require specific industry knowledge
such as consumer behavior, sales, market research, competitor analysis, and
creative among others. Experience is important in this field but some employers
might not hire people without degrees.
Types of Marketing Careers

 Marketing Specialist
 Social Media Manager
 Search Engine Optimization Specialist
 Email Marketing Manager
 Web Content Writer
 Web Producer
 Product Manager
 Marketing Analyst
 Advertising Coordinator
 Advertising Manager
 Public Relations Manager
 Brand Manager
 Media Buyer
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 Chief Marketing Officer

 Digital Marketing Manager
 Digital Marketing Director
 eCommerce Manager
Comparison of average salaries (per month)of

Himachal Pradesh and India region for various
marketing jobs
Marketing job(s) Average salary per month
India Himachal Pradesh
Social media manager 21,551 12,257
Marketing executive 16,256 17,371
Digital marketing manager 18,283 14,074
Marketing manager 23,499 25,431
Marketing communication 18,935 17,540
Table 1: Average salaries (per month)of Himachal Pradesh and India region forvarious
marketing jobs
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4
Comparison of average salaries (per month)of Himachal Pradesh and India

region for various marketing jobs
30,000
25,000
20,000
15,000
10,000
5,000
0
Social media Marketing Digital marketing Marketing manager Marketing
manager executive manager communication
India Himachal Pradesh Column2
1.2 Marketing research and its process

The Marketing Research is the systematic collection, analysis, and interpretation of
data pertaining to the marketing conditions.
The basic reason for carrying out the marketing research is to find out the change
in the consumer behavior due to the change in the elements of the marketing mix
(product, price, place, promotion).
The marketers need to know about the changing trends in the market viz. Changes
in the customer’s tastes and preferences, the new products launched in the
market, prices of the competitor’s product, the close substitutes of the product,
etc.
Marketing Research Process:
To begin with the marketing research, following steps has to be followed:
1. Define the Problem:
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The foremost decision that every firm has to undertake isto find out the problem
for which the research is to be conducted.
The problem must be defined adequately because if it is too vague, then it may
result in the wastage of scarce resources and if it is too narrow, then the exact
conclusion cannot be drawn.
In order to define the problem appropriately, each firm must have a clear answer
to the questions viz.
What is to be researched (content and the scope)?
And Why the research is to be done (decisions that are to be made)?
2. Develop the Research Plan:
This step involves gathering the information relevant to the research objective. It
includes:
Data Sources: The researcher can collect the data pertaining to the research
problem from either the primary source or the secondary source or both the
sources of information.
Sampling plan: Once the research approach is decided, the researcher has to
design a sampling plan and have to decide on the following:
The sampling Unit i.e. whom, shall we survey?
The sample size, i.e., How many units in the population shall be surveyed?
The sampling procedure, i.e. How the respondents shall be chosen?
Contact Methods: The researcher has to choose the medium through which the
respondents can be contacted. The respondents can be reached via emails,
telephone, in person or online.
3. Collect the Information:
This is one of the most expensive methods of marketing research. At this stage,
the researcher has to adopt the methods to collect the information, he may find it
difficult to gather the correct information because of the respondent’s biasedness,
unwillingness to give answers or not at home.
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4. Analyze the Information:

Once the information is collected the next step is to organize it in such a way that
some analysis can be obtained. The researchers apply several statistical techniques
to perform the analysis, such as they compute averages and measures of
dispersion. Also, some advanced decision models are used to analyze the data.
5. Present the Findings:
Finally, all the findings and the research are shown to the top management level
viz. Managing director, CEO, or board of directors to make the marketing decisions
in line with the research.
6. Make the Decision:
This is the last step of the marketing research, once the findings are presented to
the top level management it is up to them either to rely on the findings and take
decisions or discard the findings as unsuitable.
Thus, marketing research is done to gather all the relevant information about the
market and design the marketing strategies accordingly.

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1

1.1 COMPARISON OF AVERAGE SALARIES OF HIMACHAL

1.2MARKETING RESEARCH AND ITS PROCESS

Ms. Ranvir Kaur Submitted By: chabra THAKUR

MBA 2ND SEMESTER

1.1 Various jobs in marketing field:

Types of Marketing Careers

 Chief Marketing Officer

Comparison of average salaries (per month)of

India Himachal Pradesh

Social media manager 21,551 12,257

Marketing executive 16,256 17,371

Digital marketing manager 18,283 14,074

Marketing manager 23,499 25,431

Marketing communication 18,935 17,540

Comparison of average salaries (per month)of Himachal Pradesh and India

India Himachal Pradesh Column2

1.2 Marketing research and its process

4. Analyze the Information:

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