Strategies For Value Creation: Costin Ciora - Business Strategy & Analysis

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Lecture 11

Strategies for value creation

Costin Ciora - Business Strategy & Analysis 1


Value creation

Costin Ciora - Business Strategy & Analysis 2


• Maximizing value on the long
Value creation
term

Value based
management
Calculating
created
• Governance value
• Change management
• Leadership
• Specific methods and tools

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Applying Value-Based Management

Value – based Value Value


management creation contribution

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Questions ?

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Indicators for value creation
measurement
Economic Profit - Alfred Marshall (1890)

EVA –Economic Value Added– Bennet Stewart ( Trademark of Stern


Stewart)

MVA –Market value added- Stern Stewart

TSR –Total Shareholders Return- Boston Consulting Group

CVA –Cash Value Added - Boston Consulting Group

CFROI – Cash-Flow Return on Investment–Holt Value

EVA Momentum - Bennet Stewart (Trademark of EVA Dimensions)

WAOK –Wealth Added on Capital model developed by Costin Ciora

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EVA – Economic Value Added
EVA = Invested capital x (Return on Investment – Cost of capital)

EVA-
Economic
Value Added

Operating
profit after
tax
Cost of
capital

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EVA – Economic Value Added
EVA = Invested capital x (Return on Investment – Cost of capital)

Invested capital = Shareholders’ EQUITY + Financial DEBT

Return on Investment (%) = Operating profit after tax/Invested capital x 100

Cost of Capital - a weighted average of the cost of equity and cost of debt

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Source: Harvard Business School, Institute for Strategy & Competitiveness,
http://www.isc.hbs.edu/creating-shared-value
Source: Harvard Business School, Institute for Strategy & Competitiveness,
http://www.isc.hbs.edu/creating-shared-value
How to create Shared Value Opportunities

1. By reconceiving needs, products, & customers


– Meeting societal needs through products
– Serving unserved or underserved customers

2. By redefining productivity in the value chain


– Utilizing resources, energy, suppliers, logistics, and employees
differently

3. By improving the local and regional business environment


– Improving skills, the supplier base, the regulatory environment,
and the supporting institutions that affect the business
– Strengthening the cluster on which the company depends

Source: Harvard Business School, Institute for Strategy & Competitiveness,


http://www.isc.hbs.edu/creating-shared-value
References
• ACCA P3 – Business Analysis, Kaplan Publishing, 2012

• Vaughan Evans – Key strategy tools, Pearson Publishing, 2013

• Martin Reeves, Knut Haanaes, Janmejaya Sinha - Your strategy


needs a strategy. How to Choose and Execute the Right
Approach. Harvard Business Review Press, 2015

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Thank you for your attention!

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