JPAV SWEET PALITAW

Palitaw Balls Documentation

Anib, Lyka
Cayaba, Vincent
Dumapit, Rica
Ferrer, Angel Grace
Fidelino, Pamela
Nangca, Marjeth
Why write a business plan?

A business plan shows the feasibility of a proposed business. It includes the key points of

a business such as the reason why the entrepreneurs wish to pursue their business, its goals,

mission, and vision, as well as the target market of said business entity and most importantly, the

financial data which is a crucial part when starting a business.

Who should write the business plan?

The entrepreneur is the one who writes a business plan.

A. Executive Summary

JPAV Sweet Palitaw, a lowkey starting business which persists to promote native

delicacy-- specifically palitaw-- in a new generation market, which is typically drawn into instant

foods. But to make it more appealing to the customers, we brainstormed and mixed it with an

innovation we came up with, thus, launching the first ever “Palitaw Balls” in the trade market.

We envisioned our now minor business to be known not only in the locality, but

hopefully, nationwide to continuously encourage everyone, regardless of their demographics, to

patronize the product rather than the foreign food and delicacies which seemed to be invading

the Philippine market.

History of the Company

JPAV Sweet Palitaw is a business which came from the innovative minds of Vincent

Cayaba, Rica Dumapit, Angel Grace Ferrer, Pamela Fidelino and Marjeth Nangca. It started only

as an idea as they tried to formulize food that is both cheap and will promote the native

delicacies of the town as an instrument to promote culture.

 The young entrepreneurs also wish to pave their way to success not only in the locality

but in the neighboring town as well. And as years go by, hopefully, the business will develop as

part of the everyday sweet delicacy option nationwide and in the global market.

JPAV is derived from the initials of the original owners of the business (Jeth, Pamela,

Angel and Vincent). They started off as groupmates during their twelfth grade first semester

research study and eventually decided to establish a business which will help them to achieve

their individual goals. Over months of planning, Rica Dumapit decided to link hands with the

initial owners and help develop the business.

Company’s Objectives

The company provides a good and trusted quality of products and get the satisfaction of the

customers. The products will be the one of known products that keeping the customers smile and

happy when they eat our product. Our product attains all the categories for food quality and

safeties in food, sign by the food administration industry. As year passes by, the Company will

build new products that are unique, best and special that will set us on the top from the rest of the

competitors.

B. Product and Services

Palitaw balls is from the sweet delicacies palitaw with a high nutrients value. Palitaw is

known by Filipinos citizens as one of their favorite snacks. These food is in demand because of

the unforgettable taste. Our company came up to the idea of developing this popular delicacy for

the consumers that love to eat palitaw and taste something new and affordable.

Our food stand has a great service process that can be more suitable for the costumers.

We serve products that contain high value of food yet and in affordable price that will surely
make the costumers satisfied. Our food stand has a consistent cleanliness. We guarantee that our

product level of quality is attained.

C. The Market

JPAV Sweet Palitaw will use some advertisements to introduce our business to market

since our target consumer are everyone regardless of their age, gender and status in the society.

We decided to endorse our business through social media and by giving flyers to everyone as our

marketing strategy. These flyers include the products that we will be selling to the market along

with its price. The location will also be included in the flyers. Through this, it will help our

business to be easily recognize by many people and help our business to grow its sales. It will be

very beneficial to us because the more people that will patronize our product the larger chance

for our business to generate profit.

D. The Marketing Plan

Mission

We aim to promote the culture of the Filipinos in terms of producing delicacy which will

surely be patronized by the consumers, regardless of their age, gender and/or social status. Also,

we ensure the customers that they will be treated with respect and fairness at all cost.

Vision

Our vision is to be known as one of the best food business among others with great goods

and services and providing all the needs of our customers with proper preparation and behavior.

Values

The values that we practiced in building this business is creating a good relationship

between other entrepreneurs and costumers and develop peoples thinking about our product , for
them to love foods that does not have healthy ingredients and switch to our product which

contains high value of nutrients.

Long Term Objective

In three years, we see our business as one of the most popular palitaw shop not only in

one region but also in our country. We want our product to marked in every person who tasted it

and become the most wanted snack compare to other common palitaw. We also want to make

our costumer feel comfortable and satisfied in our product by giving them good and quality

service just to serve them.

Short Term Objective

Our business aims provide proper service and luscious goods to our customer for them to

continue availing our product. We would like to give them the satisfaction they seek as long as

we can. Moreover, we will strive maintain being in a clean and sanitized place to keep our

customers safe from any hazards.

SWOT Analysis

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

-Filipinos delicacy -Can only last for a -Broad advertising -Numerous
well known by limited duration measures competitors
everyone
-New in the market (the -Curiosity of the customers -Unstable desires of
-In demand innovated twist) the customers
-
-High quality -Small place of the
products business

-Affordable
Price Literature

PALITAW BALLS

Per serving: 50

Ingredients Quantity Ingredient Cost Recipe Cost

Ground glutionous rice 1 kg ₱ 90 ₱ 90
Water 1 gallon ₱ 15 per gallon ₱ 15
Sugar ½ kg ₱ 30 per pack ₱ 30
Coconut 1 piece ₱ 20 per piece ₱ 20
Sesame seeds ¼ kg ₱ 35 ₱ 35
Ube 1 piece ₱ 10 per piece ₱ 10
Cheese 1 block ₱ 45 ₱ 45
Chocolate cream 1 pack ₱ 20 ₱ 20
Total recipe cost ₱ 265
₱ 5.3
Portion cost ₱7
Selling Price

E. The Competition

Some of our business competitors include the following:

 Don Benito’s Cassava Cake is a Family Heritage Business which offers their very own

“Cassava Cake” and other quality Filipino Delicacies. Don Benito’s cassava cake is

described as a “Melting Cassava Cake” due to its soft and delectable quality.
  Bida and Saya Company is a company that offers medium prices desserts that are

available to everyone. Some of their products include shaved ice, sundaes, gummies that

are very catchy to everyone’s taste.

 FCS and MGS Company mainly offers fries, cheese stick and mango graham shake that

would people love to eat during snack time and can buy in an affordable price.

 Veggie Balls is a homemade snack that is made in the mixture of vegetables. Offers an

affordable price.

F. Operations

Over the last few years, food service stalls have sprouted all over the world.

If you will look at the market trend today, Food stall business is the choice of those wanting to

have or start a business. Small capital and easy set-up are some of the reason why Food Stall

Business is being popular nowadays. Not only that, food stalls are easier to manage, ideal for

businesses that offers limited products or services, and easier to get a space or location because it

requires just a small area. People have a habit of eating and you can see that many still manage to

buy from food stalls for it is a fast operating food business, it only requires small space that is

why it is less hassle and is easier to prepare food. Food stalls provide students as well as teachers

snacks that are affordable and enjoyable while having a good talk with friends or classmates.

Today, there are about 800 different food stalls available in markets; this includes some of our

products including Siomai and Gulaman. Pizza, French fries, Hotdog, rice toppings, Frappuccino

and many more are some of the demands in the market. Innovation is a part of a business

wherein businessmen intend to be more creative and competitive. Industry estimates that more
than P1 billion in sales are turned over every year from the food cart businesses. That is why

there is no doubt that Food Stall business is now in demand in the market.

G. The Management Team

Name Position
Ferrer, Angel Grace B. Chief Executive Officer(CEO)
Nangca, Marjeth V. Cheif Operating Officer (COO)
Fidelino, Pamela T. Chief Financial Officer(CFO)
Cayaba, Vincent P. Communication/Advertisement
Dumapit, Rica M. Head Chef

Chief Executive Officer is the one who make major corporate decisions, manage the

overall operations and resources of a company, and act as the main point of communication

between the board of directors and corporate operations.

Chief Operating Officer is the corporate executive who oversees ongoing business

operations within the company. The COO reports to the CEO and is usually second-in-command

within the company.

Chief Financial is the senior executive responsible for managing the financial actions of

a company. His or her duties include tracking cash flow and financial planning as well as

analyzing the company's financial strengths and weaknesses and proposing corrective actions.

Communication/Advertisement is the one who promotes and recommends the products

to the market.

Head Chef is primarily responsible for creating innovative cuisine and providing a

satisfying culinary experience for guests. He or she take responsibility for every dish that leaves

their kitchen.
H. Financial Data

SALES FORECAST
Product Prices 1st Day 2nd Day 3rd Day Total

Palitaw Balls Php 7 Php 336 Php 672 Php 1,008 Php 2,016
48 pieces 96 pieces 144 pieces
Total Income Php 2,016

Product Prices 1st Week 2nd Week 3rd Week Total

Palitaw Balls Php 7 Php 1,680 Php 3,360 Php 5,040 Php 10,080
240 pieces 480 pieces 720 pieces
Total Income Php 10,080

Product Prices 1st Month 2nd Month 3rd Month Total

Palitaw Balls Php 7 Php 6,720 Php 13,440 Php 20,160 Php 40,320
960 pieces 1920 pieces 2880 pieces
Total Income Php 40,320
Financial Report
PALITAW BALLS: 3 pieces for 10 pesos

Expenses:

February 06 February 07 February 08 February 09

Niyog 20 25 50 50
Glutinous Rice 40 130 120 120
White Sugar 6 18 18 12
Cheese 6 18 10 23
Ube 2 8 8 10
Chocolate 3 5 5 5
Sesame Seeds 30 24 35
TOTAL 77 234 235 255

Produced Palitaw balls:

Date Pieces Amount
February 06 30 Php 100
February 07 90 Php 300
February 08 132 Php 440
February 09 114 Php 380