Custom Challenge: Propose Your Own Challenge Topic

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Custom Challenge

Updated September 2020

Propose Your Own Challenge Topic


There are many existing poverty interventions. If you know of a highly-effective intervention that
is backed by credible evidence, we challenge you to design a new social enterprise that
increases its distribution.You should have a vision to provide this intervention to approximately
100,000 beneficiaries within 5 years. D-Prize will award up to $20,000 to help teams launch an
initial pilot serving approximately 100 beneficiaries.

Tips for proposing your own intervention


Please propose interventions that are unquestionably proven. D-Prize is only interested in ideas
to increase distribution of a poverty intervention that is proven to be cost effective. Your proposal
must include credible evidence and good data proving the effectiveness of the poverty solution
you want to distribute. This evidence must come from an outside source.

The following are sources we often review to evaluate effectiveness of poverty solutions:
● Innovations for Poverty Action - The Abdul Latif Jameel Poverty Action Lab
● GiveWell.org Intervention Reports
● Cochrane Reviews
● World Health Organization (WHO)

If you do not cite a credible source validating the impact of the poverty solution you plan to
distribute, your proposal will be declined.

Your Distribution Challenge


D-Prize will award up to $20,000 to a social entrepreneur who can design a business or NGO
that identifies an existing and proven poverty solution, and designs a better plan to increase
access and scale quickly. In your concept note, you will have the option of providing one
additional page to explain your selected intervention, and present evidence that it is proven and
in need of more distribution.

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Designing Your Social Enterprise
We believe a successful distribution entrepreneur must have compelling answers to the
following questions:

(1) Why is the intervention appropriate for your local market? A successful application will
explain why the intervention selected is expected to create marginal impact on the lives of those
living in poverty, and will also have a plan for continuous testing and evaluation, and a
commitment to change the plan if evidence suggests the approach isn’t working.

If a gap exists between the current distribution and market need, why is that? Include a
compelling argument for why more effective distribution can close this gap and create impact.

(2) Is the intervention cost-effective? For instance, an expensive water pump may be one way to
distribute clean water to communities, but a 10 cent iodine pill can accomplish the same result
at a fraction of the cost. Your proposal must include data on the raw cost of treatment and the
cost of total treatment (including distribution). Preference is given to proposals that include
cost-per-DALY.

(3) Once you have selected your intervention, can it be delivered effectively? A successful
application will identify a distribution network and outline a plan to recruit, train, and incentivize
this network. This could be a new network of incentivized field agents, or an existing network
like rural shopkeepers or Community Health Workers.

If your intervention requires payment from beneficiaries, you should consider solutions to
affordability challenges, including credit.

(4) Can your operation scale? We seek ideas that will result in the mass-scale distribution of
proven interventions, with a target of reaching 100,000 beneficiaries within 5 years. You should
explain the current size of the market in need of your proven poverty solution, and your vision to
reach this need.

The ideal social enterprise will also have a plan to raise funding to scale, either through
investment or philanthropy.

The ideal social enterprise will design a program that has a good ROI for the beneficiary, but
also controls costs.

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Ready To Apply?
Download a Round 1 application packet at
https://www.d-prize.org/Round1Packet

Questions? Email the D-Prize team at help@d-prize.org

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