Rock and Roll Goes To The Movies: Essential Question

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ROCK AND ROLL GOES TO THE MOVIES

OVERVIEW

ESSENTIAL QUESTION

How did movies help to introduce Rock and Roll culture to


mainstream audiences in the 1950s?

OVERVIEW

As the influence of teenagers expanded in the 1950s, it did not


take long for movie studios to tap into their fascination with Rock
and Roll. Some historians argue that the first so-called “Rock
and Roll movie” to cause a sensation was Blackboard Jungle
(1955), a film depicting the struggles of a high school teacher
with a class full of “juvenile delinquents.” The film famously
opened to the sound of “Rock Around the Clock” by Bill Haley &
His Comets. The song reportedly played at such a high volume
that teenage audiences rose from their seats to either dance in
the aisles or to vandalize the auditorium, depending on the media
coverage. Blackboard Jungle sent “Rock Around the Clock”
directly to the top of the Billboard charts, while the movie’s
notoriety led to widespread censorship. The controversy only
further increased public interest in Rock and Roll, and Hollywood was ready to meet the demand.

In the aftermath of Blackboard Jungle, many other films emerged that featured Rock and Roll
culture and its world. Among these were musical films such as Rock Around the Clock—light on
storyline and constructed mainly as a showcase for the top performers of the day. There were
also films in which the singing star became the movie star, typified by the films of Elvis Presley.
Movies including Jailhouse Rock drew large audiences who came to see Elvis sing his hits while
playing dramatic—but always musical—leading men. And then there were films that did not
feature popular music at all, but nonetheless managed to capture the Rock and Roll attitude —
particularly when they told stories of teenage life from the perspective of the teens themselves.
In Rebel Without a Cause, James Dean did not sing a note, but captured the internal struggles of
adolescent angst on film as no one had before. Dean’s rebellious screen persona would become as
emblematic as Elvis’ swiveling hips in defining the look of early Rock and Roll.

In this lesson, students assume the role of entertainment industry professionals responsible for
marketing a selection of movies from the early Rock and Roll era. Following an examination of
trailers, posters, newspaper articles, and the Motion Picture Production Code of 1930, students
will present to the class on the various stakeholders that helped shape the way Rock and Roll
culture was introduced to mainstream movie audiences in the 1950s.

BOOK 1: BIRTH OF ROCK


ROCK AND ROLL GOES TO THE MOVIES

OBJECTIVES

Upon completion of this lesson, students will:

1. KNOW (KNOWLEDGE): 2. BE ABLE TO (SKILLS):


•T
 he various subgenres of Rock and Roll movies •A
 nalyze historical documents, periodicals, and
that appeared in the mid-to-late 1950s film trailers

•A
 nxieties surrounding the release and popularity of •M
 ake connections between a selection of films
the film Blackboard Jungle due to its depictions of concerning Rock and Roll culture and concerns
race and juvenile delinquency over the perceived threat of juvenile delinquency
in the mid-1950s
•H
 ow the Production Code was used to monitor film
content prior to the 1968 adoption of a ratings •C
 ommon Core: Students will work in groups
system to discuss the American film industry from a
variety of professional perspectives, including
•T
 he specialized roles of various professional those of the film studio marketing executives,
organizations in producing, marketing, and record labels, the MPAA, and independent
exhibiting American movies theater owners (CCSS Reading 1; CCSS
Speaking and Listening 2)

ACTIVITIES

MOTIVATIONAL ACTIVITY:

1. Play the trailer for Blackboard Jungle (1955). Students should take notes on any words and
phrases the narrator uses to describe the onscreen action and music. Discuss as a class:

• What is this movie about? How does the film depict teenagers?

•B
 y playing “Rock Around the Clock” over the image of “teenage savages,” what does the film seem to
suggest about Rock and Roll music?

Explain that Blackboard Jungle was the first movie to feature a Rock and Roll song on its
soundtrack. After the film’s release, “Rock Around the Clock” went to number one on Billboard’s
Pop charts, where it remained for eight weeks. However, due to some people’s concerns over the
content of the film, Blackboard Jungle was banned in several American cities.

2. Display June 4, 1955 New York Times article reporting the ban on Blackboard Jungle in
Atlanta. Invite a student to read the article aloud. Discuss as a class:

•W
 hat are some of the reasons the Atlanta board of censors cite for banning the film? Based on your
observations from watching the trailer, do you think the ban was warranted?

•D
 o you think the controversy over the film helped or hurt the popularity of the song “Rock Around the
Clock?” Explain your answer.

BOOK 1: BIRTH OF ROCK


ROCK AND ROLL GOES TO THE MOVIES

PROCEDURE: Team 1: The Film Studio (Handout 1:


Movie Posters)
1. Explain that the class will view three Team 2: The Record Label (Handout 2:
trailers for movies released soon after Soundtrack Credits)
Blackboard Jungle: Rebel Without a
Team 3: The Motion Picture Association of
Cause (1955), Rock Around the Clock America (Handout 3: The Production Code)
(1956), and Jailhouse Rock (1957). Each
of these films addressed concerns about Team 4: The Theater Owners of America
teenagers in the mid-1950s, particularly (Handout 4: Harrison’s Reports)
the perceived threat of juvenile
delinquency and the rising influence of 3. Play trailer for Rebel Without a Cause
Rock and Roll culture. (1955). Allow teams a few minutes to
review their handouts and discuss the
2. Divide class into four teams and trailer as a group. Repeat the same process
distribute Handouts 1-4 (links below) to for Rock Around the Clock (1956) and
the respective teams. Explain that each Jailhouse Rock (1957).
team will represent a group of 1950s
entertainment industry professionals. 4. Once you have screened each trailer, allow
Before playing the first trailer, each teams a few minutes to discuss and reach
team should review their handout which their final conclusions about the films.
explains the role of their organization and
5. Have each team present their findings to
a set of criteria which the team will use
the class. For presentations, teams should
to review the movies. Each team will have
elect several representatives to introduce
a different final report to share with the
their professional organization, explain
class. Check for understanding before
their assigned task, and describe their
playing the first trailer.
methodology to determine which movie to
promote or restrict.

SUMMARY ACTIVITY:

To check for understanding, students will submit to the teacher an “exit ticket” on a
blank piece of paper. On the paper, students will write 3-4 sentences in which they
pick one of the four trailers viewed during the lesson (including Blackboard Jungle) and
discuss why they would most want to see that movie in its entirety. Students may base
their decision on the film’s subject matter, music featured, star actors, the reviews it
received upon first release, or any combination of these factors.

BOOK 1: BIRTH OF ROCK


ROCK AND ROLL GOES TO THE MOVIES

EXTENSION:

Ask students to read Handout 5: “Intelligent Handling of a Touchy Problem” — an article


from the April 9, 1955 issue of Harrison’s Reviews. (Explain that Harrison’s Reviews was a
motion picture trade journal for independent theater owners that published film reviews and
professional advice for theater owners.)

Write a short op-ed to Harrison’s Reviews responding to the RKO Theatre in New Brunswick,
New Jersey’s decision to run a special trailer at the conclusion of each screening of
Blackboard Jungle. Do you agree with the management’s decision? If yes, explain why you
think the strategy helped the community, and if no, explain what you might have done
differently to address people’s concerns about the film.

S TA N D A R D S

COMMON CORE STATE STANDARDS

College and Career Readiness Reading Anchor Standards for Grades 6-12 for Literature and
Informational Text

Reading 1: Read closely to determine what the text says explicitly and to make logical
inferences from it; cite specific textual evidence when writing or speaking to support
conclusions drawn from the text.

College and Career Readiness Anchor Standards for Speaking and Listening for Grades 6-12

Speaking and Listening 1: Prepare for and participate effectively in a range of


conversations and collaborations with diverse partners, building on others’ ideas and
expressing their own clearly and persuasively.

Speaking and Listening 2: Integrate and evaluate information presented in diverse media
and formats, including visually, quantitatively, and orally.

Speaking and Listening 5: Include multimedia components (e.g., graphics, images,


music, sound) and visual displays in presentations to clarify information

SOCIAL STUDIES – NATIONAL COUNCIL FOR THE SOCIAL STUDIES (NCSS)

Theme 1: Culture

Theme 2: Time, Continuity, and Change

Theme 5: Individuals, Groups, and Institutions

Theme 6: Power, Authority, and Governance

BOOK 1: BIRTH OF ROCK


ROCK AND ROLL GOES TO THE MOVIES

Theme 7: Production, Distribution, and Consumption

NATIONAL STANDARDS FOR MUSIC EDUCATION

Core Music Standard: Responding

Analyze: Analyze how the structure and context of varied musical works inform the
response.

Interpret: Support interpretations of musical works that reflect creators’ and/or


performers’ expressive intent.

Evaluate: Support evaluations of musical works and performances based on analysis,


interpretation, and established criteria.

Core Music Standard: Connecting

Connecting 11: Relate musical ideas and works to varied contexts and daily life to
deepen understanding.

RESOURCES

VIDEO RESOURCES HANDOUTS


• Blackboard Jungle Trailer (1955) • Handout 1: Movie Posters
• Rebel Without A Cause Trailer (1955) • Handout 2: Soundtrack Credits
• Elvis Presley – Jailhouse Rock Trailer (1957) • Handout 3: The Production Code
• Rock Around the Clock Trailer (1956) • Handout 4: Harrison’s Reports
• Handout 5: Intelligent Handling of a Touchy Problem
FEATURED PEOPLE
• Bill Haley and His Comets
• Elvis Presley

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