PWC - Covid-19 Impact On The Indian Insurance Industry
PWC - Covid-19 Impact On The Indian Insurance Industry
PWC - Covid-19 Impact On The Indian Insurance Industry
COVID-19:
Impact on the Indian
insurance industry
Table of contents
Foreword............................................................................................................................................................3
Short-term considerations for the insurance sector to respond to the COVID-19 crisis...................................7
Claims processing..............................................................................................................................................27
Workforce considerations...................................................................................................................................28
Conclusion.........................................................................................................................................................36
What impact do you expect on your company’s revenue and/or profits this
year as a result of COVID-19?
5% 5% 3% 4% 4% 2%
5% 5% 6% 5%
6% 6% 5%
9% 3% 9%
18%
8% 16% 18%
19% 19% 20%
5%
17% 24%
18% 15%
29% 33%
32% 27%
Decrease 25%-50% Decrease 10%-24.9% Decrease <10% We do not expect any impact to
revenue and/or profits
Increase revenue It is difficult to assess Decrease but range Decrease > 50%
and/or profits at this point unknown
Which of the following financial actions is You mentioned your company is considering
your company considering as a result of deferring or cancelling planned investments
COVID-19? as a result of COVID-19. Which of the following
investment types are being considered in that
regard?
• Almost all insurers have successfully moved all their several relaxations as well as guidelines for insurers
staff to a work-from-home configuration and managed to follow, which are discussed in this report. General
to keep all services available to their customers. insurers have gone a step ahead and decided to waive the
• Many have approached customers proactively to ‘unoccupied building’ clause until 3 May 2020. Time will
connect via digital channels and avoid physical tell whether proactive action in these times will bridge the
contact at branches or other offices. trust deficit that always seems to exist between customers
and companies.
• Many have provided dedicated support via call centres
to handle queries specific to COVID-19. Insurance companies face formidable challenges ahead,
although they may adopt an attitude of ‘this too shall
• Insurance companies have started providing digital
pass’. Since the operations of all the major insurance
services to their customers, ranging from providing
players can effectively move to work from home and all
them with information on policies to allowing them to
customer service aspects have been maintained online,
pay premiums via digital payment methods.
this entire period would have established the futility of the
• A few insurers have proactively increased the sum high costs incurred on real estate and travel in the Indian
assured for life insurance policies. industry, which is already among the highest combined
• Some insurers have introduced support for their ratio industries in the world. Traditionally, the top five costs
agents in the form of advance commissions to help for all insurers, other than the cost of acquisition, are:
them financially in this uncertain period. • people • advertising
• Many brokers have organised webinars on policy • premises • training.
conditions, possible claims and cyber security policies.
• technology
• Most insurers are tightening their expenditures and
The lessons from the past two months will play an
looking at all options to reduce costs.
important role in determining the future of the industry and
• A majority of insurers are focusing on cyber security how it recalibrates itself. Many companies are now listed
controls due to the rise in digital operations and testing and hence face pressure from analysts and institutional
remote working and business continuity planning investors on cost ratios. The importance of technology has
(BCP) infrastructure. been demonstrated and the industry is unlikely to move
• As insurance has been classified as an essential away from that. People and premises will be under scrutiny
service, many insurers have started opening branches and every inch of real estate and productivity of people will
in a measured manner with reduced capacity and have to be recast.
social distancing. Advertising has moved a substantial portion of budgets
This paper examines the possible impact of the COVID-19 to online; however, the efficacy of these channels is still
situation on various aspects of the industry – from the front debatable, as awareness and penetration of insurance
office to the back office and customer engagement. are low in our country. Training and skilling of staff and
The two productive months for the insurance industry – distributors have to be looked upon as an input cost for
March for life insurance and April for non-life corporate acquisition, and reforms to consider some of these costs
renewals – have both seen a significant hit of around 30% as acquisition costs will be important.
and 15% respectively. However, with companies and Early this year, the vision for insurance in 2025 or 2030 was
customers settling down to transacting remotely, May is being mapped out, and there were several conferences
expected to see some semblance of normalcy, albeit with and debates on this theme. However, assumptions have
lower productivity. now suddenly changed, with insurance having become an
The industry has taken many steps to respond and be essential part of the new reality of our economy, leading
available to customers. The regulator has also laid out rather than following other sectors and catalysing their
development.
References
United Nations Conference on Trade and Development. (4 March 2020). Global trade impact of the coronavirus
(COVID-19) epidemic. Retrieved from https://unctad.org/en/PublicationsLibrary/ditcinf2020d1.pdf
PwC’s PwC’s CFO Pulse Survey. (2019). Retrieved from https://www.pwc.com/us/en/library/covid-19/pwc-covid-19-cfo-
pulse-survey.html
1,800
Thousands
1,500
1,200
900
600
300
-
03-May
10-May
17-May
24-May
31-May
01-Mar
08-Mar
15-Mar
22-Mar
29-Mar
02-Feb
09-Feb
16-Feb
23-Feb
26-Jan
05-Apr
12-Apr
19-Apr
26-Apr
Day Week China US Brazil Russia UK Spain Italy India France Sweden
Source: https://coronavirus.jhu.edu/map.html
300
Thousands
200
100
03-May
10-May
17-May
24-May
31-May
01-Mar
08-Mar
15-Mar
22-Mar
29-Mar
02-Feb
09-Feb
16-Feb
23-Feb
26-Jan
05-Apr
12-Apr
19-Apr
26-Apr
Day Week China US Brazil Russia UK Spain Italy India France Sweden
Source: https://coronavirus.jhu.edu/map.html
Country Total number Total number Percentage Number Fatality rate Number of Recovery rate
of COVID-19 of tests of positive of deaths (<5% - green, recoveries* (>50% -
cases conducted# tests (<5% - reported* >5% and green, >25%
reported* green, >5% <10% - and <50% -
and <10% - amber, >10% amber, <25%
amber, >10% - red) - red)
- red)
China 84,146 Not reported - 4,638 5.51% 79,389 94.35%
Source: * https://www.worldometers.info/coronavirus/
# https://coronavirus.jhu.edu/map.html
2 https://www.ibef.org/download/insurance-jan-2019.pdf
3 Circular Ref. No.IRDAI/HLT/REG/CIR/054/03/2020
4 Public disclosures of financial year results of insurance companies (www.gicouncil.com)
5 https://www.ibef.org/industry/healthcare-presentation
6 European Respiratory Journal. Retrieved from https://erj.ersjournals.com/content/early/2020/03/17/13993003.00547-2020
Source for
10 Source: https://www.bloomberg.com/quote/GTINR10Y:GOV
11 IRDAI Annual Report 2018-19 (pp. 44–45) https://www.irdai.gov.in/admincms/cms/uploadedfiles/annual%20reports/IRDAI%20
English%20Annual%20Report%202018-19.pdf
12 https://www.swissre.com/media/news-releases/2018/nr20180410_sigma_global_insured_loses_highest_ever.html
13 https://www.reinsurancene.ws/lloyds-forecasts-107bn-covid-19-industry-loss-for-2020/
14 http://www.gicouncil.in/gi-council-initiatives/continuity-of-policies/
Term insurance: With any crisis, there is a rush to increase The study by the IAI has modelled the escalation of deaths
one’s cover. Pure life covers should see renewed interest, in the country. The range of deaths modelled as on 30
and since that is largely an online market, it should see a June from the lockdown cease case to the worst case
boost in demand. However, with people’s cash position scenario is from 20,346 to 37,587, with 11,604 as the
being unstable, there may be reluctance to take a higher best estimate.15 This would definitely put stress on the
cover. life insurance claims, both in terms of dispensation and
amount.
Also, higher covers bring in medical tests, which people
will be reluctant to do. Hence, a temporary slump in sales
Timing: Sales of life insurance have been hit at a time
activity is anticipated.
when they are most remunerative – the year end in March.
Long-term savings insurance: Long-term guarantees Since the highest share of policies is still sold face to
will look attractive, but insurers will face constraints in face, either by agents or by bancassurance executives,
continuing to marketing these products as interest rates social distancing norms and further apprehensions are an
plummet. obstacle which the industry has to conquer in the coming
months.
Moreover, people may also start valuing liquidity and
hence, there could be stress on long-term pension Simple digital solutions to buy and sell may not bridge
products. Commutation may go up, and the overall the gap, as the consultative sales process is iterative
propensity for these long term products may decline. and complex. Many illustrations have to be offered to a
customer normally, and the in-person interaction would
Investment-linked insurance: Consumer confidence in have to be substituted by an equally powerful digital
the stock market will be badly hit and hence, only a few process which simulates social proximity and helps the
savvy customers who believe in buying at the bottom will seller to gain the trust of the buyer.
start new policies now. Existing customers would be well The buyer-seller trust deficit has to be bridged now, and
advised to stay put and not try to redeem prematurely as insurers have to understand the behavioural economics of
the SIP rupee cost averaging is going to help them. this and also the transaction EQ which finally results
Overall, the heightened interest in insurance will be difficult in a complex long-term financial decision that goes
to convert to actual sales, unless the industry moves to beyond life.
online fulfilment in a big way, with analytics-led customer
segmentation and selective medical underwriting.
The COVID-19 outbreak has had an immediate effect on organisations, changing the ways their employees work and
making them vulnerable to new cyber risks.
Many organisations and employees need to rethink their ways of working in light of considerable operational and
financial challenges. Without appropriate measures, the risk of cyber security attacks could increase fundamentally.
As organisations become more technology dependent than ever, both the likelihood and impact of cyberattacks are
increasing and cyber security is being neglected. Moreover, the nature of cyberthreats is changing, as attackers exploit
uncertainty, unprecedented situations, and rapid IT and organisational change.
Maintaining business operations will be Rapid shift to remote working and need for
prioritised in a culture of crisis technology
Priorities will shift as many organisations prepare for, The shift to remote working at both scale and pace
or experience, significant financial and operational is likely to cause significant impact, changing both IT
challenges. Due to budget cuts, IT and cyber security may infrastructure requirements and the attack surface. This
end up being deprioritised, or at least their future may will cause significant pressure on security teams, who
become uncertain and hiring may be frozen. As a result, may be refocused to support general IT operations, or to
planned security and IT improvement programmes could rapidly modify processes and technologies to adapt to the
be affected and important activities could be delayed, changing risks.
including those that make organisations more resilient to
As organisations move away from their physical premises,
cyberthreats.
and become increasingly reliant on remote access
technology, any disruption caused by cyber security
Absence of workforce and attacks or IT outages will have a significantly greater
decline in efficiency operational impact. Furthermore, the usual manual or
physical workarounds used to overcome these issues may
As COVID-19’s impact on society increases and infection be unavailable.
rates rise, a higher share of the workforce is likely to be
absent, especially as infections peak. The remaining
workforce is likely to be less effective due to an increase in Greater dependence on online digital platforms
pressure and concerns about the situation. for sales, renewal and servicing of policies
Insurance companies will depend on their online digital
Psychological stress and panic platforms for new business, renewal and servicing of
polices. Hence, going forward, it would be imperative for
Many employees are experiencing psychological stress
organisations to ensure robust security and resilience for
due to lower engagement. The current crisis also poses
such digital platforms.
the risk of many job profiles becoming redundant, resulting
in rogue and disgruntled employees and increasing the risk
of insider threats.
Exponential rise in
cyberattacks
Since the emergence of COVID-19 in December 2019, requesting customers to share their OTP and credit/debit
there has been a significant rise in COVID-19 themed card details.
cyberattacks on organisations. A major increase has been
In some of cases, there is evidence of the involvement of
observed in newly registered COVID-related domains.
nation-state actors. While the world is struggling to tackle
Cybercriminals are using these domains to run social
the COVID-19 outbreak, attackers are busy targeting
engineering campaigns (phishing, spear phishing, etc.)
victims.
to distribute malware, including Trojans and ransomware.
Domain registration per day reached a peak of more than Reliance on remote access systems may make
700 domains in the month of February.16 organisations more vulnerable if a distributed denial
of service (DDoS) attacks was launched. Maintaining
Cybercriminals are exploiting the current situation to lure
reliable remote access systems will become critical to
users to open attachments or click on malicious links.
business operations as employees work remotely. Remote
For example, fraudsters are pretending to be officers of
access systems may be targeted by attackers with denial
insurance companies and reaching out to customers to
of service (DoS) attacks, seeking to disrupt business
offer them an extension on the payment of insurance
operations or to extort money.
premiums. Using this modus operandi, fraudsters are
16 R
ecorded Future flash report. (2020). Capitalizing on coronavirus panic, threat actors target victims worldwide. Retrieved from https://
www.recordedfuture.com/coronavirus-panic-exploit/
Insurance is a resource-intensive sector. Given the inherent • A lockdown situation on such a massive scale was
nature of the business, human intervention is required never anticipated and hence, at the time of actual
right from underwriting to policy maintenance and claims implementation, WFH arrangements were exposed on
management. There is also a dependence on brokers, the technology and capacity front.
third parties (TPAs, valuators, etc.) and technology service
• Most of the staff use desktop computers in offices and
providers.
branches. Enabling WFH was a major challenge for
Last-minute arrangements to accommodate the business insurance companies. Some of them allowed employees
need of accessing various critical systems from home is to use their personal desktops and laptops. Some
taking precedence over information security, and this is organisations shipped desktops to the residences of
exposing critical systems and information to the outside employees.
world.
• Many organisations do not have officially approved
Initially, the spread of COVID-19 had not affected India collaboration tools. Employees of such organisations are
significantly and most businesses were working as using freely available collaboration tools for conducting
usual. However, conditions rapidly deteriorated and India remote meetings. These tools were found to have
registered a sudden surge in the number of COVID-19 serious flaws and vulnerabilities, which could pose
cases. As a control measure, the Government of India and major security and privacy risks to organisations as well
state governments imposed a nationwide lockdown. This their employees.
sudden change in the situation has forced businesses to
• Dependence on remote access systems may make
trigger their business continuity strategies in the form of
organisations more vulnerable if a DOS/ DDOS attack
WFH arrangements. While making such arrangements,
were launched.
most insurance companies are facing various risks and
challenges: • Employees have limited familiarity with technologies
used to enable WFH arrangements and are thus are
• In most of the business continuity plans, a pandemic
more susceptible to social engineering attacks.
outbreak was one of the people outage scenarios which
was never tested as a part of BCP testing activities.
Organisations may not effectively detect cyberattacks They may also not be able to effectively respond to and
as security teams might be short-staffed or repurposed recover from cyber security attacks as key employees
to support other activities, leaving security alerts un- from security, IT suppliers, and the wider business may
investigated. be unavailable to support decision-making and response
efforts.
Under the current situation, organisations should take three key actions:
03 Counter opportunistic threats that may be looking to take advantage of the situation.
• Prevent use of unauthorised applications (e.g. file sharing, video conferencing and collaboration tools) and enforce use
of business-approved secured solutions.
• Ensure on-premise controls still apply on systems (laptops, mobiles, etc.) when these systems are not connected to
an organisation’s internal network.
• Monitor usage of remote access systems and emails for any abnormal log-ins.
• Ensure appropriate controls to detect and prevent DOS attacks on remote access systems.
• Review tactical actions and retrospectively implement key security controls which may have been overlooked.
• Conduct regular cyber security awareness campaigns for employees and customers.
• Provide specific guidance to employees and customers while dealing with email requests for personal or financial
information or requests to transfer money.
Insurance companies offering cyber insurance policies should be prepared to deal with the current crisis situation as
there is a higher possibility of cyber incidents and claims being reported by their customers.
Cost of operations
While digital and paperless modes of operations are supposed to save costs in the long term, there could be a short-
term surge in costs for insurers due to a sudden surge in digital operations.
However, more than 15 insurance companies have already set up back offices which are located at a significant distance
from their places of business and have transitioned to remote operations. The technology to operate remotely exists,
but the increase in the sheer scale of operations and the complexity of enabling remote working for the workforce could
prove to be costly in the first few months of the crisis. Once the conditions stabilise, remote operations are expected to
reduce costs steadily.
However, if the current situation stabilises soon, it may not be possible for insurers to reverse their decision and quickly
return to earlier modes of operations. They are likely to selectively continue working from home and stick to digital
modes of operation in new normal.
• cost of change – different standard operating procedures (SOPs), adjusting time and therefore response time
• managing difficult field tasks like conducting medical tests and surveying
Most insurers would look to adopt innovative ideas to manage their functions remotely. Most insurance companies
may see a significant drop in travelling and rental costs as WFH becomes widespread and fungibility of skills would be
available across the industry. We may never see a revert of the earlier common operations across the industry.
Insurance workers are finding it difficult to approach As the insurance sector continues settling claims
potential customers and sell them products/services. despite the lockdown, servicing and constant customer
While non-life insurance is likely to be more adversely communication are posing challenges. The old operating
hit in the short term, there are strong indications for structure needs a rejig and the sector should push for a
life insurance to be affected as well, given the inherent digital approach to stay in constant touch with customers
complexity in product propositions and long gestation to serve them in difficult times and make sure that they
required for acquiring customers. There is an immediate can depend on insurers for financial protection. With
need to simplify propositions and fully adopt digital empowering guidance by the regulator and innovative
methods in business-to-business-consumer (B2B2C) mechanisms such as sandbox and customer campaigns,
channels in both life and non-life insurance businesses. constant communication shall not be a hindrance
anymore. The insurance community needs to consider the
ongoing crisis as an opportunity to get closer to and be
Accelerate digital do it yourself (DIY)
relevant for its customers.
The COVID-19 crisis has significantly enabled consumers
across segments to adopt digital methods of transactions.
Social distancing has resulted in more people adopting
digital services, even if they were reluctant to do so earlier.
The time spent on social media during the lockdown is
increasing as more people are connecting with each other
digitally. While the direct-to-customer digital approach
has always been a part of insurers’ agenda, it never took
off fully given the business as usual (BAU) priorities. As
insurers increase their direct-to-consumer (D2C) approach
by going digital, there are key questions to be answered
around the choice of target customers, relevant product
propositions, tailored communication and revamped
operations and technology.
Impact on compensation: Like most other sectors, Enhanced push for digital: Operation channels which
businesses in the insurance sector will also go through were looked at as additional requirements before
the difficulties of managing cash flows in the short term the COVID-19 crisis may become a necessity for
and will need to deliberate on the quantum of incentives/ organisations. Automation and digitisation will become a
bonuses/increments are to be rolled out, or whether they core part of all internal and external processes, and will
will be deferred. require adoption by the current workforce. Apart from
technological changes, the way employees interact and
Employee engagement and productivity: There will be
engage with clients would also need to change. This would
significant uncertainties related to job security among
require employees to adopt a digital-first mindset.
the workforce, leading to lower morale and engagement
levels. This may have a direct impact on the productivity Need for workforce balancing and upskilling: In the short
of the workforce. Organisations would need to design and medium term, there may be a change in the product
creative ways to keep their workforce engaged within mix, leading to some product verticals being sparsely
budgetary constraints. Activation and renewals would be staffed while others being overstaffed. It will be important
even more strongly focused upon as critical metrics for the for insurance organisations to ensure that the workforce is
frontline sales forces of organisations. deployed appropriately across verticals and doing this will
require significant investment in upskilling the workforce,
owing to their specialised skill sets. Upskilling the
workforce should become a key priority for organisations.
Converting a larger proportion of fixed costs to variable:
Organisations in the insurance sector have significantly
deep-rooted organisational structures to drive greater
coverage and penetration and post the COVID-19 crisis,
they will need to look for ways to reduce their fixed cost
structures. This may lead to a culture change where the
focus will be on outcome-based pay and possible faster
adoption of a gig economy across the employee chain.
This will require clear goals, transparent practices, tracking
and culture change.
A. Safety measures:
1. Insurance, being a critical requirement of the policies and such other activities. In all the operating
population, has been exempted from the lock down. offices, extreme care needs to be taken by all
However, insurance companies and other regulated concerned to maintain prescribed hygiene, social
entities are advised to operate their offices with distancing etc.
absolutely necessary staff so as to maintain essential
2. To the extent possible, work from home may be
insurance services including claims settlement,
adopted by facilitating the same for the staff of insurers,
authorisation for hospitalisation, renewal of insurance
intermediaries and agents.
17 https://www.irdai.gov.in/ADMINCMS/cms/whatsNew_Layout.aspx?page=PageNo4081&flag=1
18 https://www.irdai.gov.in/ADMINCMS/cms/whatsNew_Layout.aspx?page=PageNo4081&flag=1
D. Products
10. Insurers are strongly encouraged to devise Authority is committed to process such product
appropriate insurance products that would provide approval applications on a fast track mode.
protection from risks arising out of Covd-19. The
F. Relaxations
Health Insurance to include all claims reported under quarantine period shall be settled in accordance to the
corona virus and shall be handled as per the following applicable terms and conditions of policy contract and
norms. the extant regulatory framework.
i) W
here hospitalization is covered in a product, insurers iii) A
ll the claims reported under COVID 19 shall be
shall ensure that the cases related to Corona virus thoroughly reviewed by the claims review committee
disease (COVID-19) shall be expeditiously handled. before repudiating the claims.
ii) T
he costs of admissible medical expenses during the
course of treatment including the treatment during
G. Other
1. B
i-monthly report to be sent to the regulator on all of 2. The insurers should keep their respective Boards
the aspects and steps taken. Doesn’t need to include informed of the actions taken by them in dealing with
claims data situations arising out of Covid-19.
To be resilient in the current situation, insurance companies would have to go beyond successful crisis management and
capitalise on arising opportunities. They can focus on the following areas to emerge stronger from the COVID-19 crisis.
In the next six months, which of the following COVID-related disclosures are you considering?
19 https://www.pwc.com/us/en/library/covid-19/pwc-covid-19-cfo-pulse-survey.html
20 https://bfsi.economictimes.indiatimes.com/news/insurance/fm-announces-rs-50-lakh-insurance-cover-for-covid-19-frontline-warriors/74831023
21 https://www.pwc.com/us/en/library/covid-19/pwc-covid-19-cfo-pulse-survey.html
• Would company culture require digital upskilling and a • How should insurers work with the government and
changed mindset to utilise digital resources effectively? local authorities to fulfil their social agenda?
• What will happen to cost structures? Major costs • Will insurance companies emerge from this as more
for an insurance company reside in premises and trusted or less trusted?
people, other than technology. Would there be a major
rebalancing of this cost structure?
Aniket Likhite
Director, Cyber Security
aniket.likhite@pwc.com
PwC India
pwc.in
Data Classification: DC1 (Internal)
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