Essentials of Keywords Research

Essentials of SEO:
What is keyword Research?
Basically keyword research is the most initial step in the process of search engine optimization.
In this practice professionals use to determine terms that user enters into search engine when
looking for desired product or services. These keywords usually drive traffic to the major search
engines like Google, Yahoo, Bing, etc. Keyword research aims to understand customer insight of
the target segments that actually what keywords are they using to search for your content,
product and services. Through keywords research a SEO tries to collect following data:
 What users are searching for?

 How many users are searching for it?
 What is their preferred format for information?
After doing a deep research on keywords SEOs align these keywords with your website to
generate more and more traffic and better standing in search engines. Once a keyword is
determined, the SEO looks for more related terms. This research is quite complicated so there
are many keywords research tools are used to assist the SEO, such as Google Ads Keyword
Planner, KeywordIn etc. There are different types of keywords that have different practical
implications. To be successful in keyword research you should know that which keyword is to
be used for which segment of customers. So that you can ultimately reach a broader range of
leads and will have higher probability to convert them into customers. Primarily, there are two
groups of keywords on the basis of search volume, here is a comparison between these two
types.
Short Tail Keywords vs. Long Tail Keywords

Short-Tail Keyword:
Short tail keywords are also known as head keyword, basically they are short keywords. Short-
trail keywords are made up of at most 3 words. Usually these keywords are used for broader
searches rather than specific ones. These short tail keywords should be scattered across your
website and then they should be aligned with other relevant keywords. You should keep in
mind that it’s very hard for the SEO to determine exact searching intent of these keywords,
because they are used in broader perspective.
Examples: Best Gaming Laptop, Cricket Bats, or in some cases there must be only one word
such as Calculator.
Why Short Tail Keywords?
The most essential benefit of optimizing your website for short tail keyword is that short-tail
keywords are having most number of searches in a month.
This table shows the most searched short trail keywords in the US. This can be observed that
short-trail keywords have a massive searched volume on the biggest search engine. Moreover a
study of all search engines suggests that short-trail keywords make up around 20% of overall
keyword searches. Another research suggests that Top 10000 most used keywords all are short
tail.
These all shreds of research suggest that the most efficient and effective opportunity to get
increase traffic on your website and improve your conversion rate is short tail keywords. Short
tail keywords have become highly competitive in recent times because of surprisingly increase
in search volumes and being broader. Many reports suggest that the length of a keyword is
inversely proportion to the volume of searches. As per many SEO, the reasons behind short-tail
keywords having such huge search volume are that there can be different searching intent
behind them. For example, a university student might search for “Mobile Phone” not for
buying it but for his university project. So as they are used in broader perspective there can be
multiple searching intents.
Long-Tail Keyword:
Long-tail keywords are those keywords which are made up of more than three words and they
are used for specific searches. Long trail keywords are more specific which makes it easier for
SEOs to determine the exact intent of search. Long tail keywords will gradually increase your
website traffic but it has an effective conversion rate. Long-Trail keywords assist in attracting
new and motivated customers.
Example: Vinyl cabinets and windows in pink color, Best Rental sites in Texas, 10 ft. deep pool
area near Saddar etc. As it can be observed that long tail keywords are more specific which
leads to higher conversion rate.
Why Long Tail Keywords?
Long-tail keywords are easier to optimize on your website because they are specific and
ultimately you can focus on specific customer segments. Internet is so vast, and with broad
terms it will be hard to find your specific customer group. In contrast with short tail keywords
these keywords are easier to rank on your website. These keywords cost lesser then short tail
keywords and also have a lower search volume but have a high conversion rate and effective
intent. For instance, if someone searches for 120 sq. yards house for rent near me there is
almost 95% possibility that he is interested in property dealing. Another, perk of long tail
keywords is that although they aren’t used in searching that much but have a chance of
bringing genuine traffic to your website. Long tail keywords also provide you more variants in
your content for example if you want to write about Best Mobile Games in 2020, you can also
write on Best sports game for mobile or best shooting games for mobile. So, it will has
probability of attracting more and more segments of customers.
Effective approach to develop long tail keywords:
As we have discussed what are long tail keywords, and there advantages. Now we will move on
to the strategies through which you can find effective long tail keywords.
 Google AutoFill: The simplest way to find long tail keywords is using Google auto fill.
Basically you just search the head keyword on google and closely analyze the
suggestions. This will let you know that which head keyword is being used for niche and
specific searches. After contrasting those suggestions with your offerings, use the best
keywords in your content. Here is a demonstration:
Now all you have to do is to look for relevant niche keywords for your offerings and then
optimize your website with those keywords.
 Look for Related Searches on Google:

Another strategy which has zero to minimum cost to determine long tail keyword is look
for related searches box (found at end of Google search page). This will help you in
determining more head keywords on broader level. All you have to do is to search your
head keyword on Google and then scroll to bottom.
 LSI Graph Keyword Generator:

This software isn’t originally developed for long tail keywords; basically it is developed
for LSI keywords. LSI keywords are those keywords which are similar to the target
keyword and are used to give context to the head or short tail keywords. For long tail
keywords it can be used for searching new niche keywords to make your content more
customers appealing.
 Alexa Keyword Difficulty tool:
If you have a head or short tail keyword that can be used for broader purposes and
intents then Alexa Keyword tool is best for you. This tool will help you in finding niche
keywords with deep context. Even if you have a Niche keyword this tool can help you in
finding better keywords. This tool will provide you dozens of related keywords, on the
basis of following parameters:
 Relevance with your keyword

 Popularity across all frequently used keywords
 Competition how strenuous it will be to rank these keywords
Tips for optimizing Long Tail Keywords:
 Long Tail Keyword should be included in title of the content

 They must be used in SEO meta description for the website
 Must use them in the First Paragraph of your content.
 Create a Keyword density of 2% in your content through Long tail keywords.
 At least one subheading should be comprised of long tail keyword.
 Should be used at the near end of your content.
 Align the long tail keywords with four to five LSI keywords.

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Essentials of SEO:

What is keyword Research?

 What users are searching for?

Short Tail Keywords vs. Long Tail Keywords

Why Long Tail Keywords?

 Look for Related Searches on Google:

 LSI Graph Keyword Generator:

 Relevance with your keyword

Tips for optimizing Long Tail Keywords:

 Long Tail Keyword should be included in title of the content

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