The document outlines a roadmap for bringing ethnic jewellery to market. It discusses targeting working middle and upper class women aged 25-55 with products like kundan, minakari, mala and jadau jewellery. The jewellery will initially be sold through the company's website and later partners like Myntra, with marketing initially online and then expanded digital efforts. A unique selling point is creating a network of designers for custom pieces and unique designs, providing flexibility.
The document outlines a roadmap for bringing ethnic jewellery to market. It discusses targeting working middle and upper class women aged 25-55 with products like kundan, minakari, mala and jadau jewellery. The jewellery will initially be sold through the company's website and later partners like Myntra, with marketing initially online and then expanded digital efforts. A unique selling point is creating a network of designers for custom pieces and unique designs, providing flexibility.
The document outlines a roadmap for bringing ethnic jewellery to market. It discusses targeting working middle and upper class women aged 25-55 with products like kundan, minakari, mala and jadau jewellery. The jewellery will initially be sold through the company's website and later partners like Myntra, with marketing initially online and then expanded digital efforts. A unique selling point is creating a network of designers for custom pieces and unique designs, providing flexibility.
The document outlines a roadmap for bringing ethnic jewellery to market. It discusses targeting working middle and upper class women aged 25-55 with products like kundan, minakari, mala and jadau jewellery. The jewellery will initially be sold through the company's website and later partners like Myntra, with marketing initially online and then expanded digital efforts. A unique selling point is creating a network of designers for custom pieces and unique designs, providing flexibility.
Ethnic Jewellery like Working middle/upper Distribution : kundan,minakari,mala class women in age Initially through ,jadau jewellery group 25-55 cultstone website then partnership with sellers like Myntra etc.
Unique selling point:
Competition : Marketing : Initially through Creating a network of Tribeamrapali, sukkhi, cultstone website and designers who provide new romoch later targeted digital ethnic designs which would marketing measures. translate into flexibility to 02 04 provide custom pieces and unique designs