DPB 2012 Business Plan: Lecturer: Kelas: Sesi
DPB 2012 Business Plan: Lecturer: Kelas: Sesi
DPB 2012 Business Plan: Lecturer: Kelas: Sesi
Business plan
LECTURER :
KELAS :
SESI :
NAME OF TEAM :
1.0 INTRODUCTION
1
NAME OF THE COMPANY: PURE ORANGE COMPANY
2
FACTOR IN SELECTING THE PROPOSE VENTURE :WE
CHOOSE THIS BUSINESS BECAUSE THERE IS A HIGH
DEMAND IN THE UTENSILS INDUSTRY. WE BELIEVE
THAT WE CAN COMPLETE WITH OTHER COMPETITORS
AROUND KEDAH. WE ALSO BELIEVE THAT OUR
COMPANY WILL BECOME A SOURCE OF REFERENCE
FOR ALL PEOPLE
FUTURE PROSPECT OF THE BUSINESS: OUR FUTURE PLANS
FOR THIS BUSINESS IS TO OPEN MORE BRANCHES IN
MALAYSIA. BESIDES THAT, WE ALSO HOPE THAT WE
CAN GET FULL SUPPORT FROM GOVERNMENT AND
NON-GOVERNMENT ASSOCIATIONS.
3
SAMPLE OF OUR PRODUCT
Rm 49.99
4
2.0 PURPOSE OF PREPARING A BUSINESS
PLAN
5
3.0 BUSINESS COMPANY BACKGROUND
6
KEDAH OWNER COMPANY BACKGROUND
photo
GENDER:FEMALE
TELEPHONE NO:
MARITAL STATUS:SINGLE
7
PRESENT OCCUPATION:MANAGER OF BUSINESS PLANNINGAT COMPANY
SAMSUNG’S BHD
PARTNER 1 BACKGROUNDS
photo
GENDER:FEMALE
MARITAL STATUS:SINGLE
8
EXPERIENCE:WORKING AT SIRIM BHD
9
10
PARTNER 1 BACKGROUNDS
photo
GENDER:FEMALE
OWNER PERMANENT ADDRESS: 962 LORONG RIA 8/6 TAMAN RIA 09400 PADANG
SERAI
TELEPHONE NO.:0164737774
MARITAL STATUS:SINGLE
SKILL:MARKETING FINANCE
11
CAPITAL CONTRIBUTION:RM 5,000
PARTNER 1 BACKGROUNDS
photo
GENDER:FEMALE
OWNER PERMANENT ADDRESS: 364 LORONG KENARI 2/2A TAMAN KENARI KULIM
TELEPHONE NO.:0165018502
MARITAL STATUS:SINGLE
12
CAPITAL CONTRIBUTION:RM 5,000
PARTNER 4 BACKGROUNDS
photo
GENDER: FEMALE
13
CAPITAL CONTRIBUTION: RM 5,000
MANAGEMENT PLAN
o VISSION
-TO MAKE SURE OUR BUSSINESS UNIC-DECO
ENTERPRISECAN PRODUCE GENERATION THAT
SUCCEED ,EFFISYEN& COMPETITIVE IN BUSINESS.
o MISSION
-BEING THIS CAREER AS A USEFUL, LUCK &
INSIGHT OF ENTREPRENEURIAL CULTURE.
o OBJECTIVES
A.GIVE THE OPPORTUNITY &MEMBERS TO DEVELOP
THEIR TALENTS & IDEA IN ENTREPRENEURSHIP
B.NET SALES TARGET FOR THE LAST YEAR OF RM
400,000
C. MINIMUM NET SALES TO ACHIEVE PROFIT FOR
THE YEAR ENDED BY RM500,000
14
o QUALITY COMPANY
-GOOD WILL
o BASIC AMENITIES
BANKING FACILITIES
15
MAYBANK
CIMB
HONG LEONG BANK
OTHERS
PUBLIC UTILITIES
HOSPITAL KULIM
KULIM POST OFFICE
PUBLIC MARKET
OTHERS
SHOPPING COMPLEX & MALL
TESCO
GIANT
FIREFIGHTER STATION
POLICE STATION
EDUCATION
UNIVERSITY KUALA LUMPUR
16
17
18
19
MANPOWER PLANNING
NUMBER OF
POSITION
EMPLOYEES
MANAGER 1
PARTNER 4
OPERATION
2
WORKER
SUPERVISOR 1
CASHIER 1
20
BUSINESS ORGANISATION CHART OR
STRUCTURE
21
JOB SPESIFICATION
22
POSITION JOB SPECIFICATION
SETTLED ALL ABOUT
FINANCE PROBLEM
MANAGER
SETTLED ALL ABOUT
TRAINING EMPLOYEE
HELP MANAGER TO
EXPANDS BUSINESS
TAKE CARE OR
PARTNER PREMIES
SHARE THE
EXPERIENCE &
KNOELEDGE
CREATED REPORT
OPERATED DAILY
SUPERVISOR OPERATION
CONTROLLED ALL THE
WORKER
PRODUCE PRODUCT
OPERATION
FOLLOW THE RULES
WORKER
OF COMPANY
HAVE GOOD
CASHIER RELATIONSHIP WITH
CUSTOMER
23
SALARY & REMUNERATION
MONTHL
NO. OF SOCS
Y EPF TOTAL
POSITION EMPLO O
SALARY( (RM) (RM)
YEE (RM)
RM)
RM4460.
MANAGER 1 RM 4000 440 20.25 25
(1)
RM11151
PARTNER 4 RM 10000 1100 51
(4)
SUPERVIS RM2564.
1 RM 2300 253 11.25
OR 25
OPERATIO
RM7135
N 4 RM 6400 704 31
(4)
WORKER
RM
DRIVER 1 RM 1,200 132 5.75
1,337.75
RM1003.
CASHIER 1 RM 900 99 4.75
75
24
RM273 RM RM2765
TOTAL 12 RM24800
8 124 2
OFFICE EQUIPMENTS
PRICE/U TOTA
TYPES OF
QUANTITY NIT L
EQUIPMENT
(RM) (RM)
COMPUTER 3 1500 4500
PRINTER 1 300 300
FAXMACHINE 1 450 450
COUNTER 1 500 500
CHAIR 10 20 200
CASH
2 600 1200
REGISTER
RM
TOTAL
7,150
25
MARKETING PLAN
PRODUCT/SERVICE
PROVIDE SERVICE SUCH AS SELL INNOVATIF
PRODUCT
MARKET TARGET
COMPANIES
BOUTIQUE
HOTELS
STUDENT
26
MARKET SIZE
THERE ARE MORE THAN 281,260 PERSON AROUND
THE KULIM AREA INCLUDES COMPANIES,
BOUTIQUE, HOUSEWIFE AND OTHERS
ONE TEENAGERS
10% THAT
NO.OF USE THIS PRODUCTS SIZE MARKET SIZE MARKET FOR
USED THIS
TEENAGERS FOUR DAYS AMONG IN 1 MONTH 1 YEAR
PRODUCT
1MONTH
COMPETITORS
27
MARKET SHARE
BEFORE ENTRANCE ADJUSTED MARKET AFTER ENTRANVCE
PERCENTAG PERCENTAG PERCENTAG
E OF AMOUNT E OF LOSS E OF AMOUNT
COMPETITORS MARKET (RM) OF MARKET MARKET (RM)
SHARE SHARE SHARE
LAILA
65% 936,000 5% 60% 864,000
DECORATION
WONDERFUL
35% 504,000 5% 30% 432,000
DECORATION
DECO.MY 20% 288,000
TOTAL 1,440,000 1,584,000
SALES FORECAST
MONTH SALES
UNIT RM
1 1320 39,468
2 1320 39,468
3 1000 29,900
4 900 26,910
28
5 1000 29,900
6 1320 39,468
7 1330 39,767
8 1330 39,767
9 1335 39,916.50
10 1340 40,006
11 1345 40,215.50
12 1400 41,860
MARKETING STRATEGY
PRODUCT STRATEGY
-PROVIDE QUICKLY SERVICES IN 2 HOURS.
-PROVIDE SERVICES REPAIRING & STRATEGY.
-PROVIDE QUALITY SERVICES & TRY TO SOLVE
CUSTOMER PROBLEM TO INCREASE OUR SERVICES.
PROMOTION STRATEGY
-GIVE ‘FLYERS’ AROUND THE SUNGAI PETANI AREA.
29
-USE FACEBOOK ACCOUNT TO BOOKING SERVICE
ONLINE.
-USE EMAIL ADRESS TO BOOKING ONLINE AND ASK
QUESTION FROM CUSTOMER
-BANNER ALONG THE ROAD
PRICE STRATEGY
-MARKET PENETRATION STRATEGIES BY SETTING A LOW
INITIAL PRICE IN ORDER TO PENETRATE THE MARKET
QUICKLY AND DEEPLY TO ATTRACT A LARGE NUMBER
OF BUYERS QUICKLY TO GAIN MARKET SHARE. FOR
EXAMPLE, NORMAL PRICE IS RM 26.90, BUT WE OFFER
RM 20.90.
-REFERENCE PRICING STRATEGY.
DISTRIBUTION STRATEGY
-USE STRATEGIC LOCATION AND EASY FOR CUSTOMER
TO USE SERVICES
-USE INTERNET BROWSER AS CUSTOMER BOOKING
ONLINE.
MARKETING EXPENDITURE
COST OF OTHER
TYPE FIXED EXPENSES
ASSET (RM) (RM)
30
FIXED ASSET
SIGNAGE 1500
SIGNBOARD 2500
OTHER EXPENSES
PROMOTION 2500
RENT 1000
OPERATIONAL PLAN
ACCEPTED COSTOMER FROM
A. FACEBOOK
B. WECHAT
C. WHATSAPP
D. INSTAGRAM
31
RECORDED THE INFORMATION FROM CUSTOMER AND GIVE INVOICE
PRICING
32
BIL TYPE UNIT PERCENTAGE
1 HIGH COST 220 22%
2 MEDIUM COST 380 38%
3 LOW COST 400 40%
TOTAL 1000 100%
OPERATION TIME
OPERATION HOUR 8:00AM-1:00PM
3:00PM-10:00PM
MATERIAL NEEDED
a. PIPES (based on any size)
b. CHAIN
c. SANDPAPER
d. FOAM BALL (any size)
e. PING PONG BALL
f. PIPES CUTTER
g. PIPES GLUE
h. WATER CLOLOUR
i. COLOUR SPRAY
j. NAILS OR SCREW
MANPOWER PLANNING
34
CASHIER 1
DRIVER 1
POSITION/TASK RESPONSIBILITIES/JOB
DESCRIPTION
-HAVE GOOD RELATIONSHIP
WITH CUSTOMER
-GIVE HIGH QUALITY SERVICE
OPERATION WORKER
FOR CUSTOMER
-PROVIDE WIRERING, REPAIRING
WITH STANDARD OPERATIONS.
-HAVE GOOD RELATIONSHIP
WITH CUSTOMER.
CASHIER -HANDLING PAYMENTS AND
RECEIPTS IN A STORE AND
OTHER BUSINESS
REMUNERATION PLAN
35
CASHIER 1 RM900 100 7 RM1,007.00
SUPERVISO
1 RM 1600 125 2 RM 1,727.00
R
TYPES OF TOTAL
PRICE QUANTITY
EQUIPMENT AMOUNT
CHAIN 2.00 1 2.00
SANDPAPER 3.00 1 3.00
36
PIPES GLUES 3.00 1 3.00
COLOUR SPRAY 6.00 2 12.00
CUTTER 10.00 1 10.00
FOAM BALL 2.50 3 7.50
PING PONG BALL 4.00 1 4.00
WATER COLOUR 3.50 1 3.50
SCREW 2.50 1 2.50
TOTAL 47.50
LIST OF SUPPLIERS
LAYOUT PLAN
38
FINANCIAL
39
PLAN
OPERATIONAL BUDGET
0PERATIONAL EXPENDITURE
FIXED ASSETS RM RM
Van 30 000
40
WORKING CAPITAL / 15 000 X 12 180 000
MONTHLY
EXPENDITURE
Van driver salary 1 200 X 12 14 400
FINANCINGPLAN/ STRATEGY/ANALYSIS
(Project implementation cost schedule)
REQUIREMENT RM RM
Fixed asset 199 250
Signboard 2 500
Furniture and fittings 12 000
Van 30 000
SUBTOTAL 243 750
Working capital 180 000
Utilities 10 800
41
SUBTOTAL 190 800
Marketing 740 800
Promotional cost 1 000
SUBTOTAL 741 800
Operations 700
SUBTOTAL 700
Utilities 10 800
Rental 24 000
SUBTOTAL 34 800
GRAND TOTAL 1 211 850
SOURCES OF FINANCE
The breakdown of financing sources is as shown in table below. Total financing sources
required will be obtained from our own capital amounting to RM 150000
UNIC-DECO ENTERPRISE
42
TOTAL 249 250
FURNITURE ORIGINAL
FIXED ASSET 11780 (RM)
AND FIXTURE COST OF ASSET
straight line
METHOD economic life 5 year
method
annual accumulated
YEAR book value
depreciation depreciation
0 2356 - 11780
1 2356 2356 9424
2 2356 4712 7068
3 2356 7068 4712
4 2356 9424 2356
5 2356 11780 0
UNIC-DECO ENTERPRISE
Depreciation schedule
Original Cost Of
FIXED ASSET VAN 25000 (Rm)
Asset
Straight Line
METHOD Economic Life 10 Years
Method
Annual Accumulated
YEAR Book Value
Depreciation Depreciation
0 - = 25000
1 2500 2500 22500
2 2500 5000 20000
3 2500 7500 17500
43
4 2500 10000 15000
5 2500 12500 12500
6 2500 15000 10000
7 2500 17500 7500
8 2500 20000 5000
9 2500 22500 2500
10 2500 25000 0
UNIC-DECO ENTERPRISE
Depreciation schedule
LOAN INTEREST
85000 10%
AMOUNT RATE
LOAN
5 YEAR METHOD REDUCING BALANCE
PERIOD
TOTAL PRINCIPLE
YEAR PRINCIPLE INTEREST
PAYMENT BALANCE
44
0 - - - 85000
1 17000 8500 25500 68000
2 17000 6800 23800 51000
3 17000 5100 22100 34000
4 17000 3400 20400 17000
45
Sales RM RM
3993600
Purchase
Cost Of Good Sold 3072000 (3072000)
(-)Operating Expenses
Administrative Expenditure
Salary 174000
Office Supplier 5000
Rental 24000
Utility 10800
EPF 90404
SOCSO 2446
Marketing Expenditure
Promotion 2500
Grand Opening 4000
(322600)
599000
46
RM RM
Fixed Assets
Vehicles 30 000
Furniture And Fitting 12 000
Office Equipment 7 150
Renovation 30 000
79 150
Current Assets
Cash At Hand/Banks 300 000
Deposit 8 700
Total Asset 308 700
387 850
Owner Equity
Capital 2 000 000
Net Profits 100 000
2 100 000
CONCLUSION
47
As a conclusion, UNIC-DECO ENTERPRISE
will meet its financial goals, rather than if we are
fortunate UNIC-DECO ENTERPRISE can
gain success. To make sure our business UNIC-
DECO Enterprise is popular around the
sungaipetaniarea and famously at
Malaysia.Summarize the oppoturnity, A detailed
start-up Capital,Projections and Target
Demogrphic. Following Projections, UNIC-
DECO Enterprise will grow 50% over the first
five year. The combination Of Years Of
Industry Experience Combined with cutting edge
technology UNIC-DECO Enterprisepoised to
claim the top spot in the market. Take this
exciting opportunity to get in on the ground floor
of a company with unlimited growth potential.
48
APPENDICES
49
BUSINESS CARD
UNIC-DECO ENTERPRISE
Phone no (Manager)
Phone no (Assistant)
NO. 122 JALAN MAWAR,
LORONG MAWAR 2,
08000 SUNGAI PETANI
SIGNBOARD
UNIC-DECO
ENTERPRISE
50