Manufacturing Growth, Innovation and Prosperity For Canada
Manufacturing Growth, Innovation and Prosperity For Canada
Manufacturing Growth, Innovation and Prosperity For Canada
Growth, Innovation
and Prosperity
for Canada
Who We Are
About Canadian Manufacturers & Exporters About the Canadian Manufacturing Coaltion
Since 1871, we have made a difference for Canada’s manufacturing The Canadian Manufacturing Coalition is comprised of more than 50
and exporting communities. Fighting for their future. Saving them major industry groups, united by a common vision for a world-class
money. Helping them grow. manufacturing sector in Canada.
The association directly represents more than 2,500 leading companies The Coalition speaks with one voice on priority issues affecting
nationwide. More than 85 per cent of CME’s members are small manufacturers, and what must be done to ensure all Canadians
and medium-sized enterprises. As Canada’s leading business continue to enjoy economic growth, high-value outputs and high-paying
network, CME, through various initiatives including the establishment jobs. The Canadian Manufacturing Coalition’s member organizations
of the Canadian Manufacturing Coalition, touches more than represent roughly 100,000 companies through their collective networks.
100,000 companies from coast to coast, engaged in manufacturing,
global business and service-related industries. manufacturingourfuture.ca
cme-mec.ca
Strategic Partners
Our strategic partners have helped CME throughout this process by defining the agenda and supporting the research and consultation exercise. Like
CME, they believe that a strong Canada can and must have a strong manufacturing sector at its heart. From business associations to manufacturers
to key service providers, these groups have been instrumental in creating this action plan and in supporting the growth of manufacturing in
Canada. A special thanks to BDO, RBC, Food and Consumer Products of Canada (FCPC), KPMG, Export Development Canada (EDC), Salesforce,
Bombardier, Tenaris, ArcelorMittal, Dofasco, and Xerox.
industrie2030.ca
The Industrie 2030 consultations, the research, this paper, and the
supporting detailed reports are only the start of this process. CME and
our partners will now set out to affect change, to reshape and to grow
manufacturing in Canada. We will work aggressively to reach our end
goal of doubling manufacturing output and value-added exports by
2030. We have developed key performance indicators to monitor
our progress.
Mathew Wilson
Senior Vice President
Canadian Manufacturers & Exporters
8 Industrie
2030 Paper:
2030:
Manufacturing
Manufacturing
andGrowth,
Exporting
Innovation
in Canada
and Prosperity for Canada
Economic Impact of
Manufacturing in Canada
Manufacturing is a vital contributor to the Canadian economy and to the These indirect and induced spinoff effects create an additional
living standards of all Canadians. It is the single largest business sector $292 billion in value-added output in Canada. As such, the total direct,
in Canada and the source of two thirds of Canada’s exports around the indirect and induced impact on Canadian GDP – $475 billion – is
world. It directly employs 1.81 million Canadians and generates close to equivalent to 28 per cent of the entire size of the Canadian economy.
11 per cent of GDP nation-wide.1 In other words, In other words, close to three of every 10 dollars in wealth
created in Canada can be traced back to the manufacturing sector.
However, these numbers only tell part of the story. Every manufactured
good produced in Canada creates demand for raw materials, semi-
finished inputs, transportation and a host of other goods and services. Direct Impact:
That demand, in turn, sparks additional purchases all the way up the 1.81 million jobs
production stream. Total Impact:
4.72 million jobs
Indirect Impact:
27 per cent
1.69 million jobs
Direct Impact: of all jobs
$183 billion across Canada
Total Impact: Induced Impact:
$475 billion 1.22 million jobs
Indirect Impact:
28 per cent
$186 billion
of the entire
Canadian economy These spinoff impacts reach every corner of the Canadian economy.
Induced Impact: The greatest impact is in the resource sector – industries that rely on
$106 billion Canadian manufacturers to buy their goods as inputs and raw materials
in their production processes. In industries like forestry and logging,
as much as 60 per cent of total production feeds directly into
Along the way, jobs are created, income is generated, and taxes are Canadian manufacturing.
collected. The wages and salaries that Canadians earn from these
direct and indirect effects are then spent on other goods and services,
generating another round of induced effects.
1 Labour force data suggests that manufacturing employment totalled 1.7 million in 2015. This higher figure (1.81 million) is taken directly from the results of the input-output model which is based on
2012 data and calculated using different methodology.
Resource Resource
industries industries
385,800 jobs $58.6 billion
Transportation Transportation
and warehousing and warehousing
277,700 jobs $21.6 billion
All other industries 765,000 jobs All other industries $119.4 billion
Total impacts 2,912,400 jobs Total impacts $268.4 billion
As great a challenge as reaching this target may be, the potential rewards
are even greater. Compared to baseline expectations that growth
continues at its 15-year average of 0.6 per cent, doubling manufacturing
sales and value-added exports would generate $3,941 billion in total new
manufacturing sales and $2,235 billion in total new exports by 2030.
2 These figures are calculated using the most recent data available from Statistics Canada’s input/output model. It is important to note that this model is based on current linkages across industries.
Since these linkages evolve over time, multiplier numbers grow less reliable the further into the future projections are made.
Direct Impact on Manufacturing Sales: Spinoff effects:
• Manufacturing sales would rise from $610 billion in 2015 to •A n estimated $459 billion in additional GDP to the Canadian
$1.2 trillion by 2030. economy through direct, indirect and induced impacts.
• Based on annual growth rates over the last 15 years, sales would – $459 billion is about equivalent to the present-day size of
otherwise only rise to $662 billion. the Quebec and Saskatchewan economies combined.
• By 2030, sales would be $557 billion higher than under baseline – The economic spinoffs would lift the projected GDP growth
growth assumptions. rate in Canada from 2.0 per cent per year to 3.3 per cent
• Doubling manufacturing output would generate $3,941 billion in from 2015 through 2030.
cumulative additional sales from 2015 through 2030.
• An estimated 4.2 million additional jobs by 2030 – 1.5 million
directly in manufacturing and 2.7 million spinoff jobs across
the Canadian economy.
Direct Impact on Manufacturing Exports: – Those jobs would increase the projected employment
• Exports of manufactured goods would rise from $348 billion in growth rate in Canada from 1.3 per cent per year to
2015 to $696 billion by 2030. 2.5 per cent from 2015 through 2030.
• Based on annual growth rates over the last 15 years, exports – 4.2 million jobs would take Canada from 17.9 million
would otherwise only rise to $380 billion. jobs in 2015 to 22.1 million by 2030, assuming no other
• By 2030, exports would be $316 billion higher than under employment growth took place anywhere else in the
baseline growth assumptions. Canadian economy.
• Doubling manufacturing exports would generate $2,235 billion in – 4.2 million people is about the size of the entire workforce
cumulative additional sales from 2015 through 2030. in Quebec in 2015.
2,500 1 US US US China
US
Japan
Germany
India
Italy
Korea
France
UK
Russia
Brazil
Mexico
Canada
Spain
9 Brazil Canada UK UK
By comparison, Canada is a relatively small player, accounting for a little less 10 Mexico Russia Canada Russia
than 1.5 per cent of total production, which is down from 2.5 per cent just
15 years ago. More concerning, however, is that Canadian manufacturers 11 India Spain Mexico Brazil
are losing ground to their overseas competitors. In 1984, Canada was the 12 Spain Mexico India Mexico
eighth-largest manufacturing country in the world, producing more than
current manufacturing powerhouses like South Korea, Russia, Mexico and 13 Australia India Brazil Indonesia
India. By 2014, Canada was ranked 14th in the world and had been passed
14 Argentina Switzerland Russia Canada
by all four of those countries.
15 Poland Netherlands Netherlands Spain
Initially, this trend was the result of the offshoring of low-skill, labour
intensive activity to countries like China where labour costs were too Source: United Nations
low for Canada to compete. Note: data for China are not available before 2004
53%
49%
39%
36%
30%
18% -5%
13%
58% 43% 33% 28% 24% 12% 0%
Taiwan S. Korea Japan US France UK Germany Canada Italy US Mexico S. Korea Israel Germany France Italy Canada
Much of a country’s labour productivity rates are directly tied to investment This negative investment climate in Canada is having a direct impact on
in capital equipment and advanced technologies – the basis of the Fourth the ability of manufacturers to research and commercialize new products.
Industrial Revolution – and are critical for global competitiveness today. Simply put, to meet their customers’ constantly changing expectations,
Unfortunately, once again Canada is heading in the wrong direction. By manufacturers must be continuously innovating – investing in research
comparison, in the United States, manufacturing investment in machinery and development that leads to new product commercialization. However,
and equipment has risen by 58 per cent since 2009. In Canada it has fallen manufacturers in Canada are struggling in this regard. Industrial research
by nearly five percent and hit a 30-year low in 2014. Few industrialized and development spending in manufacturing is falling and businesses are
countries have a worse record than Canada on this matter. introducing fewer new innovations. From 2007 to 2009, 48.6 per cent
of manufacturers produced at least one product innovation. By 2012 to
Investment decisions by companies are made for a variety of reasons, 2014, that share had fallen to 43.9 per cent. Meanwhile, the share of
including access to customers (domestically or internationally), supporting companies reporting no innovations of any kind rose from 18.8 per cent
infrastructure (finance, education, etc.) and the general investment climate. to 38.8 per cent over that time.
Most Canadian companies have good access to customers at home or
in international markets through a variety of free trade agreements. Our Commercializing new products is essential to attracting production
supporting infrastructure is often world class, especially our banking mandates which, in turn, generate investment, jobs and economic growth.
and education systems. However, the investment climate in Canada for This growth can be seen through expanded sales at home and abroad.
manufacturing is worsening. According to CME’s 2016 Management Issues While Canada obviously has many successful examples in this regard, in
Survey, nearly half of businesses believe the federal government does general we are not competitive globally. On the export side, Canadian firms
not support investment and growth in their company. That share rises to accounted for 3.7 per cent of global manufactured goods exports in 2000,
60 per cent for provincial governments. And these results are getting worse. but by 2015 that share had fallen to just 1.8 per cent. From a domestic
Half of MIS respondents think that federal government has grown less standpoint, in 1990 about 55 per cent of Canadian domestic demand for
supportive over the past three years while 58 per cent felt the same about manufactured goods was filled by domestic producers. That share has
provincial governments. Industrie 2030 participants identified a wide range fallen to only 38 per cent today. These realities show themselves directly in
of issues to substantiate these claims including tax increases, the regulatory Canada’s overall trade balance in manufactured goods. In fact, since 2000
burden, rising energy costs and lack of investment support mechanisms. this trade balance ballooned from nearly break-even to a deficit of roughly
$122 billion by 2015.
Issues Survey, Canadian businesses gave clear answers and strategic Improving production processes/implementing
16% digital technologies
direction for what needs to be done and where Canada needs to go.
The issues raised at our roundtables were reinforced and confirmed 15% Exchange rate volatility
by the survey results.
15% The increasing regulatory burden on businesses
list of issues was access to labour and workers with the right skills. 11% Supply chain management and logistics
A full 35 per cent of respondents stated that attracting or retaining
skilled labour was one of their three most pressing issues. On a related 11% Ageing facilities
vein, ten per cent also pointed to the cost of labour as one of their
10% Cost of labour
largest concerns.
10% Impact of low crude oil prices
The second most important issue was finding new clients or
9% Cost and reliability of energy supply
business partners, followed by developing new markets outside
Lengthy regulatory processes causing delays in
Canada. Manufacturers also pointed to the need to implement digital 8% investment, expansion and/or product approvals
technologies into their production processes, the tax and regulatory
burden and commercialization of new products. 8% Excess capacity/lower sales
4% Other
Technology is changing both the type of workers being used – a shift Simply put, a lack of a sufficiently-sized and skilled labour pool is
from general labour to specialized work – and the type of skills that are directly impacting the growth of manufacturing in Canada today, and will
needed – from single-skilled and repetitive to multi-skilled and flexible. continue to restrict growth moving forward if substantial changes are
Technology is also impacting the type of products and services being not made.
offered, as well as how manufacturers operate; instead of merely
building and selling a product in a local or regional market, businesses Another issue repeatedly arose in the Industrie 2030 consultations:
are now offering a range of customer services that are anchored around the deficit of manufacturing leadership in Canada. While Canada
a manufactured product. Jobs are becoming more specialized, and does create great leaders, there are not enough of them. Leadership
they are growing more valuable and less interchangeable. As a result, gets to the heart of manufacturing strategy and entrepreneurship. It
workers are becoming more difficult to find and harder to replace. affects how companies operate, how they invest, how they create new
products and open new markets. It also affects how manufacturers train
At present, however, Canadian manufacturers are facing real and and develop their workforce. While Canada has a range of excellent
significant labour shortages. Roughly 40 per cent of businesses face business schools we lack capacity in training the next generation of
labour and skills shortages today. Five years from now, close to 60 innovative manufacturing leaders which is directly impacting our long-
per cent anticipate such shortages. These shortages stem from three term growth and prosperity.
primary sources. First: an inability to attract youth into skilled trades
relevant to manufacturing. Second: a disconnection between the formal
training system and industry needs. Third: an aging workforce.
These recommendations are not aimed at any one group. They are
in fact a collective responsibility that we must all tackle. However it is
industry itself that must be supported to increase its responsibility in this
area to ensure the future workforce it needs to thrive.
Global competition to attract new investment in manufacturing is fierce. The impact of the widening gap between Canada’s investment climate
Companies decide where in the world to locate their operations based and that of its international peers has been predictable. From 2009
on where the economic return will be highest. They look for specific to 2014, foreign investment in manufacturing in the US grew by 134
factors in assessing that return: accessibility of markets; profitability; per cent. In Canada, it grew by less than 7 per cent. Even domestic
and net input advantage – the combination of access to raw materials, manufacturers are investing less in Canada. Planned capital construction
human resources and other local attributes like transportation in manufacturing fell to $4.2 billion in 2016 – its lowest level in six years.
infrastructure and logistics.
Clearly if manufacturing is going to grow in Canada we need to reverse
Among those attributes is the prevailing tax and regulatory burden. these trends and build a much more competitive manufacturing
If this burden is too high in Canada, investment will pass us by and investment business climate. Achieving this objective requires taking the
migrate to another location. following steps:
Unfortunately, the business climate in Canada is getting worse, not 1. Create a globally-competitive business tax structure in
better. As noted earlier, nearly half of all respondents to the 2016 Canada that supports growth. Tax competitiveness is a key factor
Mangement Issues Survey believe the federal government does not businesses consider when deciding where in the world to invest.
support investment and growth in their company. That share rises to 60 Canada needs an attractive tax climate that rewards companies for
per cent for provincial governments. Most respondents also felt growing, rather than simply for being small.
that government support has grown worse, not better over the past
three years. 2. Establish government investment concierge services.
Governments in other jurisdictions are in the business of helping
Industrie 2030 participants identified a wide range of tax increases businesses succeed. Meanwhile, manufacturers in Canada are often
and government policy changes that are making it more difficult unaware of the range of government programs and services available
and costly to do business in Canada and are eroding our global to them.
competitiveness. Payroll taxes are rising, carbon taxes and other levies
are being introduced, and the corporate tax rate is going up in several 3. Establish a Regulatory Bill of Rights that will increase
provinces. Renewable energy policies are also driving up energy costs transparency and predictability of regulatory processes.
for manufacturers, eliminating what was once a core competitive A clear, simple and stable regulatory system attracts investment
advantage for the sector. The regulatory burden continues to intensify and growth. In Canada, businesses are struggling with lengthy
as governments are seeking certifications, approvals, requirements that regulatory delays and uncertainty about what future regulations
cover all aspects of operations and products. may be on the way.
While no single one of these changes is significant enough to drive 4. Increase investment in economic and trade-related
investment away, in aggregate they are death by a thousand cuts. infrastructure, including physical, energy and electronic
And they are increasingly putting Canada out of step with its infrastructure. Having top-quality infrastructure is critical to
international competitors. maximizing economic efficiency and helping manufacturers reach
new markets. Transportation costs and delays can be the difference
between making and losing a sale.
To ensure that we are making progress towards our ultimate goal of Key Performance Measures
doubling manufacturing output and value-added exports by 2030, we have • The share of businesses reporting labour and skills shortages in
developed a series of performance metrics to guide our efforts. These CME’s biannual Management Issues Survey will fall by 2 per cent
measures have been distilled from the five keys to success that make up every two years from the current 34 per cent to 20 per cent
the foundation of our Industrie 2030 Strategic Plan and from the overall by 2030.
global economic trends that are impacting manufacturing in Canada.
• Annual investment in manufacturing machinery & equipment in
Success at building a strong labour pool and skilled workforce is Canada will rise by 5 per cent per year to reach $24.5 billion
measured by the share of manufacturing businesses reporting labour by 2030.
and skills shortages in CME’s biannual Management Issues Survey. If
fewer manufacturers report such shortages, then more are able to find • The share of manufacturers reporting that governments support
the workers they need, when they need them. Companies with the the growth of their company in the biannual Management Issues
right workers in place will take on more business, engage in more new Survey will improve at each level of government by 4 percentage
product development and invest in their own growth. points every two years. By 2030, it will rise to 62 per cent for the
federal government, 58 per cent for provincial governments and
Manufacturing investment in new machinery equipment and 47 per cent for municipal governments.
technologies is well below levels seen in the mid-2000s. Accelerating
adoption of advanced manufacturing technologies means that • Canada will be among the top two G7 countries for
more manufacturing businesses are investing in new machinery and manufacturing productivity growth in every five-year period
equipment. As investment equipment rises, manufacturers will become ending in 2020, 2025 and 2030.
more productive, innovative and competitive.
• The share of manufacturing businesses in Canada reporting
Fostering innovation, commercialization and new product product innovations will rise by 4 per cent every two years to
development is critical to meeting customer expectations. Innovative reach 60 per cent by 2028-2030.
companies leverage R&D and new ideas to improve existing products
and create more new ones. Companies that report new innovations also • Canada’s position in the World Bank’s annual Ease of Doing
commercialize new goods and attract production mandates. That, in turn, Business ranking rises from 14th in 2016 to 11th by 2020, 8th by
leads to new market opportunities, growth and productivity improvements. 2025 and 5th by 2030.
Creating a competitive business environment in Canada is vital • Canada’s trade deficit in manufactured goods will fall by an
if we are to attract foreign and domestic investment. Countries with average of $5 billion per year to reach $47 billion by 2030.
low tax rates, a speedy, effective and efficient regulatory system and a
government interested in fostering business investment and growth are
those to which global capital is drawn. Canada needs to have one of the
most competitive business tax regimes in the OECD to compete with
countries that are offering manufacturers lucrative incentives to locate in
their jurisdictions.
We also believe that Canada has a great opportunity. Within our country
we have the people, the natural resources, the supporting infrastructure
and the technology to accelerate growth in Canada’s manufacturing
sector. Canada’s issue is that we need to focus on a coordinated
national plan that will manufacture growth, innovation and prosperity
for Canada.
The easy part is done. This report and the related economic and
research analysis stemming from the Industrie 2030 consultation sets
the framework for growth. CME will be working with its partners to
implement the recommendations contained in these reports. We will
create industry working groups to refine those recommendations into
specific priority areas for action. We will partner with government and
the supporting service sectors to develop implementation strategies
and put those plans into action. We will measure success based on our
progress in meeting the performance metrics outlined above.
National Innovation
& Investment Partner National Export Partner National Skills Partner
Supporting Partners