Problems & Prospects of Marketing of Steel Structure Products: A Study On Innovative Squirrel Engineering LTD

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Problems & Prospects of Marketing of

Steel Structure Products:


A Study on
Innovative Squirrel Engineering Ltd.
Objective:
Bangladesh is a developing country. It has become a new place for industrialists. Many new
business are being developed in last few years. Now a days, there are many steel structure
company in this country. Basically the steel structure buildings are made for factory or
commercial purpose. It is different from concrete building and also a new technology in
Bangladesh. As a student of marketing I wanted a new challenge to learn, develop and improve
my skills of marketing of steel structure. That’s why I have chosen the topic as my internship
project.

Specific Objective:
I’m working as an Assistant Manager, Marketing at Innovative Squirrel Engineering Limited, a
steel structure company. Here I’m facing some problems and I have also seen some prospects
of this industry. Working in this industry has become a challenge to me and I want to analyze
about its problems and prospects to develop my activities as well as company performance.

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