Republic of the Philippines

Department of Education
Cordillera Administrative Region
Division of Tabuk City
TABUK CITY NATIONAL HIGH SCHOOL

INTRODUCTION TO MEDIA AND

INFORMATION LITERACY
MODULE IN MEDIA AND INFORMATION LITERACY
Quarter 1: Week 1

JONATHAN N. GARCIA, ELIEZER ADONIS B. VALDERAMA, CHESTER G. BAWAGAN

Subject Teachers
09653989760

Name of Student
Barangay
Cluster
Mobile Number
The whole world is rapidly changing with the advent of modern technology and social media
information is now so fast and in a matter of click, tap and share. This module aims to help
learners understand more about Media and Information Literacy.
The module will start with a pre-assessment which will determine your prior knowledge
on the topic. Series of activities and discussions will encourage you to explore and learn
about the topic. Through this module, the objectives below are desired.
Learning Objectives:
• MIL11/12IMIL-IIIa-1
Describes how communication is affected by media and information.
• MIL11/12IMIL-IIIa-2
Identifies the similarities and differences of media literacy, information literacy,
and technology literacy.
• MIL11/12IMIL-IIIa-3
Editorializes the value of being a media and information literate individual.
Identifies characteristics /describes a responsible uses and competent
producers of media and information.
• MIL11/12IMIL-IIIa-4
Shares to class media habits, lifestyles and preferences.

Choose the LETTER of the BEST answer. Write your answer on the BLANK provided before
each number. If you got a perfect score, skip this module. If you got 50%-99%, proceed with
this module.
_____ 1. Which of the following is a broad term that can cover data, knowledge derived from
study, experiences, instruction, signals, or symbols?
a. Information b. Internet c. Media d. Technology
_____ 2. The abilities to recognize when information is needed and to locate, evaluate,
effectively use, and communicate information in its various formats refers to which of
the following?
a. Information Literacy b. Media Literacy
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c. Internet d. Technology
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_____ 3. Which of the following refer to the combination of physical objects used to
communicate or mass communication through physical objects such as radio,
television, computer, films and others?
a. Information b. Media c. Internet d. Technology
_____ 4. Anna apply the understanding and using of mass media in either an assertive or
nonassertive way, including an informed and critical understanding of media, what
technology they employ, and their effects. She is then literate in which of the
following?
a. Information b. Technology c. Internet d. Media
_____ 5. Mails is a letter and other written communication sent through the post office with
affixed postage stamp. Which of the following term refers also as mail?
a. e-mail b. Snail Mail c. Telegram d. Text Message
_____ 6. What do you call a message sent through electronic apparatus where the sender
pays for each word encoded, printed, and sent to the receiver?
a. e-mail b. Snail Mail c. Telegram d. Text Message
_____ 7. Which of the following refers to the fastest means of communication which can be
used for local, national, and international communication at a low cost?
a. Internet b. Radio c. Television d. Telegram
_____ 8. You want to know about a college or university, what will you refer to?
a. Friends b. Guidance Counselor
c. Website d. advertisement
_____ 9. What feature in the mobile phone can one use to record an event or incident?
a. Call b. Camera c. Text d. Record
. _____ 10. Which of the following is defined as science in industry, and engineering to
invent useful things or to solve problem?
a. Knowledge b. Technology c. Innovation d. Invention
_____ 11. According to studies, how many percent of internet users actively engaged on
social media?
a. 72% b. 89% c. 43% d. 65%
_____ 12. Which of the following is the responsible means of using various technological
tools in order to meet one’s acquiring and giving the right information?
a. Technology Skill b. Technology Literacy
c. Media Practice d. Media Skill
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_____ 13. What do you call the tools by media to transmit and receive information?
 a. Technology b. Channel c. Bridges d. Equipment
_____ 14. What are the two kinds of literacy that are dependent on each other?
a. Media & Information b. Information & Technology
c. Technology & Media d. Technology & Society
_____ 15. Despite the differences of the three kinds of literacy, all of them are after a
common goal. Choose the best answer.
a. To help people identify the individual importance of each kind of literacy.
b. To help people choose the best kind of literacy for them.
c. To encourage people to integrate the kinds of literacy for effective information
consumption.
d. To enrich the content of the information given or received by the people.

Media and Information Literacy plays an important role in communication and information
dissemination. Media and Information will enable us to access, understand and create
communications in a variety of contexts in the form of accessing, understanding and creating
media and information.
Accessing Media and Information- is used to, navigate, manage, store and retrieve
content in print, radio and online.
Understanding Media and Information- is the viewers ability to read, deconstruct and
evaluate media contexts and motivations.
Producing Media and Information- is the viewers or netizens ability to produce, distribute
and publish ideas and information via mainstream media or social media.

Record how you interact with media and information provider (such as internet, social media,
TV, radio, newspapers, magazines, etc.) indicate the hours you spent on the said
media/information provider. Answer the given question after answering your activity.
Weekly Interaction Log with information and information Provider
Media or Information Provider Number of hours in a week
Example: Instagram 12 hours
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1. Which media provider you spend the most of your time? Why?
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
2. What roles does the media play into your lives (Leisure, Learning, or Communication)?
Explain why?
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________

•Literacy: Is the ability to identify, understand, interpret, create, communicate and compute,
using printed and written materials associated with varying contexts. Literacy involves a
continuum of learning, wherein individuals can achieve their goals, develop their knowledge
and potential, and participate fully in their community and wider society.
•Media: Is the physical objects used to communicate with, or the mass communication
through physical objects such as radio, television, computers, film, etc. It also refers to any
physical object used to communicate messages.
•Media Literacy: Is the ability to access, analyze, evaluate, and create media in a variety of
forms. It aims to empower citizens by providing them with the competencies (knowledge and
skills) necessary to engage with traditional media and new technologies.
•Information: Is a broad term that covers processed data, knowledge derived from study,
experience, instruction, signals or symbols.
•Information Literacy: Is the ability to recognize when information is needed, and to locate,
evaluate, and effectively communicate information in its various formats.
•Technology Literacy: Is the ability of an individual, either working independently or with
others, to responsibly, appropriately, and effectively use technological tools. Using these
tools an individual can access, manage, integrate, evaluate, create and communicate
information.
•Media and Information Literacy: Is the essential skills and competencies that allow
individuals to engage with media and other information providers effectively, as well as
develop critical thinking and life-long learning skills to socialize and become active citizens.
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Activity 1
TRUE or FALSE: Write T if the statement is correct; otherwise, write F on the blank before
each item.
_____ 1. Media Literacy is the ability to access, analyze, evaluate and create media
messages of all kinds.
_____ 2. Media literacy skills can help children, youth and adults understand how media
messages create meaning.
_____ 3. Information literacy is the ability of an individual, working independently and with
others, to responsibly, appropriately and effectively use technology tools to access,
manage, integrate, evaluate, create and communicate information.
_____ 4. Students uses habits of mind to recognize problem.
_____ 5. Technology Literacy is a transformational process in which the learner needs to
find, understand, evaluate, and use information in various forms to create for
personal, social or global purposes.
_____ 6. Media Literacy education helps develop critical thinking and active participation in
media culture.
_____ 7. Media Messages affect our thoughts, attitudes and actions.
_____ 8. Technology Literacy shares a fundamental set of core thinking-and problem-
solving meta-skills with other disciplines.
_____ 9. Students uses habit of mind to develop complex understanding.
_____ 10. Media messages can be decoded.
Assessment 1
Analyze and classify each statement in Activity 1. Write ML for Media Literacy, IL for
Information Literacy, and TL for Technology Literacy on the blank before each item.
_____ 1. Media Literacy is the ability to access, analyze, evaluate and create media
messages of all kinds.
_____ 2. Media literacy skills can help children, youth and adults understand how media
messages create meaning.
_____ 3. Information literacy is the ability of an individual, working independently and with
others, to responsibly, appropriately and effectively use technology tools to access,
manage, integrate, evaluate, create and communicate information.
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_____ 4. Students use habits of mind to recognize problem.

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_____ 5. Technology Literacy is a transformational process in which the learner needs to
find, understand, evaluate, and use information in various forms to create for
personal, social or global purposes.
_____ 6. Media Literacy education helps develop critical thinking and active participation in
media culture.
_____ 7. Media Messages affect our thoughts, attitudes and actions.
_____ 8. Technology Literacy shares a fundamental set of core thinking-and problem-
solving meta-skills with other disciplines.
_____ 9. Students uses habit of mind to develop complex understanding.
_____ 10. Media messages can be decoded.
Activity 2
Study the different pictures about Technology literacy. Match COLUMN A to COLUMN B.
Write the letter of your answer on the blank before each item.
COLUMN A COLUMN B

A. News Literacy

_____ 1.

B. Computer Literacy

_____ 2.

_____ 3. C. Library Literacy

_____ 4. D. Digital Literacy

_____ 5. E. Internet Literacy

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Assessment 2
In two to three sentences, share your ideas about the different literacies in Activity 2.
1.________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
2.________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
3.________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
4.________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
5.________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
Activity 3
Based from the given common online activities write competencies that would fall under the
three literacies. You may use extra sheet of paper if needed.
Information Technology
Online Activities Media Literacy
Literacy Literacy
Sending electronic
messages

Getting the latest

News

Entertainment

Assessment 3
Base from Activity 3 above, explain in two to three sentences the following questions.
1. How do Media Literacy, Information Literacy, and Technology Literacy differ in terms of
use?
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__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
2. Are they similar in form? Elaborate.
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
3. Are they similar in use? Elaborate.
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________

In two to three sentences, fill in the box with appropriate information about the different
literacies. You may use extra sheet of paper if needed.

Media
Literacy

Information
Literacy

Technology
Literacy

• Write an essay about the value of being a media and information literate
individual. (Use Separate Sheet of paper)
• Your essay must have a title, an introduction, a body paragraph (1 main
argument with 2 examples), and a conclusion.
• Not less than 12 sentences.
• Refer to the rubric for criteria and grading.
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 Very Good Good Poor Needs
Improvement

INTRODUCTION Well- Introductory Introduction Introduction

Background/ developed paragraph does not was not
Define the introductory contains adequately presented.
Problem paragraph some explain the
(0 points)
contains background background
detailed information of the
background and states problem. The
information, the problem problem is
a clear but does not stated but
explanation explain lacks detail.
or definition using (2 points)
of the details.
problem.
(4 points)
(5 points)

BODY Argument is Argument Argument Argument

PARAGRAPHS well was was was not
Main Argument developed presented presented presented.
with with some but lacks
supporting supporting examples.
examples. examples. (0 points)
(5 points) (4 points) (2 points)
CONCLUSION Conclusion Conclusion Conclusion Conclusion
was was was was not
presented. presented presented presented.
Opinions with some but no
and suggestions suggestions
suggestions for change for change
for change are evident. and/or
are logical opinions are (0 points)
and well (4 points) included.
thought out. (2 points)
(5 points)
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Choose the LETTER of the BEST answer. Write your answer on the BLANK provided before
each number.
_____ 1. Which of the following is a broad term that can cover data, knowledge derived from
study, experiences, instruction, signals, or symbols?
a. Information b. Internet c. Media d. Technology
_____ 2. The abilities to recognize when information is needed and to locate, evaluate,
effectively use, and communicate information in its various formats refers to which of
the following?
a. Information Literacy b. Media Literacy c. Internet d. Technology
_____ 3. Which of the following refer to the combination of physical objects used to
communicate or mass communication through physical objects such as radio,
television, computer, films and others?
a. Information b. Media c. Internet d. Technology
_____ 4. Anna apply the understanding and using of mass media in either an assertive or
nonassertive way, including an informed and critical understanding of media, what
technology they employ, and their effects. She is then literate in which of the
following?
a. Information b. Technology c. Internet d. Media
_____ 5. Mails is a letter and other written communication sent through the post office with
affixed postage stamp. Which of the following term refers also as mail?
a. e-mail b. Snail Mail c. Telegram d. Text Message
_____ 6. What do you call a message sent through electronic apparatus where the sender
pays for each word encoded, printed, and sent to the receiver?
a. e-mail b. Snail Mail c. Telegram d. Text Message
_____ 7. Which of the following refers to the fastest means of communication which can be
used for local, national, and international communication at a low cost?
a. Internet b. Radio c. Television d. Telegram
_____ 8. You want to know about a college or university, what will you refer to?
a. Friends b. Guidance Counselor c. Website d. advertisement
_____ 9. What feature in the mobile phone can one use to record an event or incident?
a. Call b. Camera c. Text d. Record
10
Page
_____ 10. Which of the following is defined as science in industry, and engineering to invent
useful things or to solve problem?
a. Knowledge b. Technology c. Innovation d. Invention
_____ 11. According to studies, how many percent of internet users actively engaged on
social media?
a. 72% b. 89% c. 43% d. 65%
_____ 12. Which of the following is the responsible means of using various technological
tools in order to meet one’s acquiring and giving the right information?
a. Technology Skill b. Technology Literacy
c. Media Practice d. Media Skill
_____ 13. What do you call the tools by media to transmit and receive information?
a. Technology b. Channel c. Bridges d. Equipment
_____ 14. What are the two kinds of literacy that are dependent on each other?
a. Media & Information b. Information & Technology
c. Technology & Media d. Technology & Society
_____ 15. Despite the differences of the three kinds of literacy, all of them are after a
common goal. Choose the best answer.
a. To help people identify the individual importance of each kind of literacy.
b. To help people choose the best kind of literacy for them.
c. To encourage people to integrate the kinds of literacy for effective information
consumption.
d. To enrich the content of the information given or received by the people. 11
Page
Media and Information Design Framework: “Imagine yourself as a journalist. You were
tasked to write an article. Accomplish the media and information design framework for this
article by answering the matrix below:” You may use extra sheet of paper if needed.
Component Guide Questions Answers
Target Audience Who is the intended audience?
Sender / Author Who is the producer?
Purpose What is the purpose?
Key Content What is the topic?
What are the facts?
Form / Style How can I present this information?
How would this affect my
audience?
Medium / Format What platform will I use? Why?

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