Pheromonal Influences On The Sociosexual Behavior of Men

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2/1/2018 Pheromonal Influences On The Sociosexual Behavior of Men

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Pheromonal
Influences On
The
Sociosexual
Behavior Of
Men
Copyright ©1997 Athena Institute for
Women's Wellness Research, Chester Springs,
PA 19425

Poster Abstract Presented to North


American Menopause Society Meeting
September 1997, Boston MA

Click here to read the full study with


references

Intro from Dr. Cutler:

Below you will find the efficacy study proving


that our men's cosmetic fragrance additive,
Athena Pheromone 10Xtm, worked to increase
the sexual attractiveness to women of the men
who wore it according to directions. You
should know:

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2/1/2018 Pheromonal Influences On The Sociosexual Behavior of Men

This sort of study is really science's


"gold standard"
We studied average looking men who
were clean shaven. To do this we
rejected volunteers who were too
handsome, or too unattractive, as well as
those with facial hair.
Each man was measured against his own
baseline...the first two weeks he
recorded his social experiences.

Finally, please recognize that the scope of the


behaviors tested here is broader than what
Athena Institute claims for its cosmetic
product. Our marketing literature and our
advertising makes clear that 10X is not an
"aphrodisiac"; it is a topical cosmetic fragrance
additive that, used according to our directions,
can increase the sexual attractiveness for 3 out
of 4 men over 6 weeks. For more information
on a gold-standard, double-blind study
please click here.

By Winnifred B. Cutler, Ph.D., Erika


Friedmann, Ph.D., Norma L. McCoy, Ph.D.

Abstract

Results

Discussion

 Abstract
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2/1/2018 Pheromonal Influences On The Sociosexual Behavior of Men

This study tested whether synthesized


human male pheromones increase the
sociosexual behavior of men. Previous
data showed such was the case in
women. 38 heterosexual men, aged 26-
42, completed a 2-week baseline period
and 6-week placebo controlled, double-
blind trial testing a pheromone
"designed to improve the romance in
their lives". Each man kept daily
behavioral records for 6 sociosexual
behaviors Faxing them weekly:

Sexual intercourse
Sleeping next to a romantic
partner
Petting/affection/kissing
Informal dates
Formal dates
Self stimulation to ejaculation
(masturbation)

Significantly more pheromone than


placebo users increased above baseline
in

Sexual intercourse and


Sleeping next to a romantic
partner.

There was a tendency for more


pheromone users than placebo users to
increase above baseline in

Petting/affection/kissing, and
Informal dates.

No significant difference resulted from


pheromone use vs. placebo use for

Self stimulation to ejaculation


or Formal dates.

A larger proportion of pheromone than


placebo users increased in

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2/1/2018 Pheromonal Influences On The Sociosexual Behavior of Men

>=2 of the 5 sociosexual


behaviors involving a female
partner (58% vs. 19%); and
>=3 of the 5 sociosexual
behaviors involving a female
partner (41% vs. 9.5%).

Thus, human male pheromones


topically applied in aftershave lotion
caused a significant increase in male
sociosexual behaviors in which a
woman's sexual interest plays a role,
but not in male masturbation which
clearly reflects male sexual interest.
We suggest that human male
pheromones increased the sexual
attractiveness of men to women.

Next-->

Related Links:

San Francisco State University


study on Athena Pheromone 10:13
Boston Study on Postmenopausal
women

About the Scientific Process of a


double-blind study
Full Bibliography of Dr. Cutler's
work

Menopause: A Guide for Women


and Those Who Love Them
Hysterectomy: Before and After
More information on health over
forty
More information on bone health
as we age

https://www.athenainstitute.com/10xstudy.html 4/6
2/1/2018 Pheromonal Influences On The Sociosexual Behavior of Men

More information on Dr. Cutler's


pheromone discovery

Please visit our new guide to the


medical school admissions process
for premeds: Searching For
Admission: The Smart PreMed
Student's Guide to Applying for
Medical School

More about Athena Pheromones


and products

" My research has consistently focused on


what behavior a woman can engage in to
increase her power, well-being, and vitality."

---Winnifred B. Cutler, Ph.D.

A portion of the profits from our book and


pheromone sales helps to fund Athena's on-
going research.

*For More Research on Male Sexuality click


here

COPYRIGHT © 1996-2017 ATHENA INSTITUTE

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CONTACT

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USA

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Phone: 610-827-2200

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