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    Brand-Extensions and Co-Branding

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    Kyle Campos
    Kanye West collaborated with Adidas to create a footwear line called Yeezy. The combination of Kanye's celebrity and Adidas' streetwear division has been very successful, boosting both brands' profits and brand awareness. Adidas benefits from the buzz around Yeezy clothing, while Kanye gains a large established platform. The most popular item, Yeezy shoes, appeal due to their exclusivity as Adidas initially produced limited quantities to maintain high demand. The partnership has significantly increased Adidas' revenue and earnings over the past year.

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    Brand-Extensions and Co-Branding

    Uploaded by

    Kyle Campos
    44 views2 pages
    Kanye West collaborated with Adidas to create a footwear line called Yeezy. The combination of Kanye's celebrity and Adidas' streetwear division has been very successful, boosting both brands' profits and brand awareness. Adidas benefits from the buzz around Yeezy clothing, while Kanye gains a large established platform. The most popular item, Yeezy shoes, appeal due to their exclusivity as Adidas initially produced limited quantities to maintain high demand. The partnership has significantly increased Adidas' revenue and earnings over the past year.

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    Kanye West collaborated with Adidas to create a footwear line called Yeezy. The combination of Kanye's celebrity and Adidas' streetwear division has been very successful, boosting both brands' profits and brand awareness. Adidas benefits from the buzz around Yeezy clothing, while Kanye gains a large established platform. The most popular item, Yeezy shoes, appeal due to their exclusivity as Adidas initially produced limited quantities to maintain high demand. The partnership has significantly increased Adidas' revenue and earnings over the past year.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    44 views2 pages

    Brand-Extensions and Co-Branding

    Uploaded by

    Kyle Campos
    Kanye West collaborated with Adidas to create a footwear line called Yeezy. The combination of Kanye's celebrity and Adidas' streetwear division has been very successful, boosting both brands' profits and brand awareness. Adidas benefits from the buzz around Yeezy clothing, while Kanye gains a large established platform. The most popular item, Yeezy shoes, appeal due to their exclusivity as Adidas initially produced limited quantities to maintain high demand. The partnership has significantly increased Adidas' revenue and earnings over the past year.

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    © All Rights Reserved
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    Saint Louis College

    City of San Fernando, La Union

    COLLEGE OF COMMERCE, SECRETARIAL & ACCOUNTANCY

    =====================================================
    Name: Kyle Joseph Z. Campos
    Lucy Mae Jucutan
    Course: BSBA- 2A
    =====================================================

    Kanye and Adidas


    Co-branding Campaign: Yeezy

    Kanye West, known for his Grammy-winning rap collections, collaborated with Adidas
    to build up a very good quality footwear line called Yeezy. The mix of Kanye's own image and
    Adidas' developing street wear portion has made for powerful organization profit and brand
    development since it was presented. Kanye's celebrity appeal benefits Adidas by making buzz
    around its clothing, and the athletic wear brand gives Kanye a well established platform to build
    his very good quality dress line. Perhaps the most strongest draw of Yeezy and most notably,its
    shoes, is its eliteness.

    The Adidas and Kanye collaboration final quarter income report, which saw deals rise 3.5% to
    5.23 billion euros and benefits take off 29% to 93 million euros. For the entire year, incomes
    climbed 3.3% to 21.91 billion euros, and overall gain expanded 19.5% to 1.7 billion euros

    The establishment of Yeezy, and the supporting of its valuation, is its footwear coordinated effort
    with Adidas. The attire line, which Yeezy delivers independently of Adidas, hasn't fared close.

    PRODUCTS: GOODS & SERVICES | MarkMan_Midterm Assignment


    Until this point, it hasn't had anything like the accomplishment of the Yeezy Boost 350, its
    smash hit shoe style and has been conflicting delivering new collections. Responses to the
    clothing, with their quieted colors, drop-carried shapes, have been commonly lifeless. The
    accomplishment of those shoes has been partly a result of careful management administration by
    Adidas. The market for premium shoes, which includes Yeezy styles like the $220 Boost 350, is
    introduced on flexibly and request. At the point when Adidas first dispatched the Yeezy brand in
    2015, it delivered the models in limited amounts,rumored to number all things considered during
    the many thousands, to guarantee request remained high. By examination, it sold 15 million sets
    of its retro Superstars that year. Adidas just fired scaling up Yeezy volumes later, arriving at
    what was supposed to be up to 1,000,000 sets of the Yeezy Boost 350 of every 2018.

    PRODUCTS: GOODS & SERVICES | MarkMan_Midterm Assignment

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