Private Stadium Plan

The Private Stadium Initiative
10 Alternatives for Funding a

Stadium Without Tax Increases
Former City Councilman Carl DeMaio

Reason Foundation
Tieback Realty Team
www.PrivateStadiumPlan.com
THE PRE-DEVELOPMENT TEAM
Tieback Team
► Richard McCay, Concept and Forecasting
► Robert Matthews, Structuring and Legal
► Omar Habbal, Smart Stadium Technology
► Randy Dunlevie, Modeling and Project Forecast
Gary London, Economic and Fiscal Impact

► www.londongroup.com
Richard Flierl, Landscape and Urban Design
► www.katalystinc.com
Matt Heller, Jerde Partnership, Architectural and
Urban Design of Places
► www.jerde.com
Jeffrey Stern, Winston & Strawn LLP
www.Winston.com
Three Steps to Private Stadium Plan
STEP ONE STEP TWO STEP THREE

Craft Hold Mail-In Ballot
Mayor-
Companion Election for
Council
Measure November 15, 2016
Public
Hearings Companion Begin separate election on
measure would companion measure before vote
On alternative
uses and AMEND stadium on Chargers’ Plan. Urge voters to
funding measure to gut approve BOTH Chargers
streams and replace tax Initiative and return their ballots
proposed in hikes with with a Yes vote on companion
this plan – alternatives – as measure. Result: Capture the
solicit citizen well as process CEQA exemption provided under
and developer for determining Chargers’ Initiative but eliminate
interest uses and design. the bad stuff (taxes).
CHARGERS INITIATIVE ALLOWS THIS
“Section 10. Amendment. A. The

provisions of this Initiative can be
amended or repealed only by a
majority of the voters of the City of
San Diego voting in an election
held in accordance with state law.”
MYTHS IN SAN DIEGO
2010 MYTH: You can’t balance the budget without a major
tax hike (Prop D)
REALITY: Roadmap to Recovery Budget
2012 MYTH: You can’t reform vested pension benefits
REALITY: Prop B – Pension Reform
2016 MYTH: You can’t build an NFL stadium without a

massive tax hike and public subsidy.
REALITY: The Private Stadium Initiative
CHARGERS INITIATIVE VS PRIVATE STADIUM PLAN
Chargers Private Stadium Plan
Tax Increase – TOT No Tax Increases

Single-use NFL stadium Multi-use facility
Cancels the Convention Center Protects the Convention Center
Expansion Expansion
Those that benefit don’t pay Those that benefit shall pay
Unproven economic impact Significant economic impact in
according to independent sources multiple billions of $s
Mostly part-time jobs Significant full-time job growth
High levels of public debt
No or little public debt
Strain put on local tourism industry
Enhanced facilities for local tourism
industry
Strengthens the bond between fans
6
and team
2 VITAL INGREDIENTS TO THIS MODEL
True Multi-Use Stadium

Activate uses 365 days per year – not just 10 NFL events per year
Unconventional design of stadium is driven by multi-use concept (e.g.
luxury boxes double as hotel rooms; retail stores imbedded on
ground floor, Club House Nightclub)
Private Stadium Ownership

Form For-Profit Management Entity: “Private San Diego Stadium
Corporation”
Ownership shares allocated by proportional funding/use
(FanLords, Hotel/Retail Developers, Chargers, etc.)
Special event revenues to fund maintenance reserve
Any excess profits to be split by various owners (commercial
interest to book more events and make a profit)
Ownership interest can be sold 7
SELECT FINANCING FROM THE MENU
PROPOSED SOURCES $1.4
$1.4--2B+ FUNDING
1. Fan-Lord Stadium Shares (Fan Seat Partitions $300 Million
- FSPs) ($525 - $1.3B potential)
2. Boutique Hotel Development Partner $200 Million
3. Retail Development Partner $300 Million
4. NFL (Loan and Grant) $300 Million
5. Chargers, Inc. (Investment OR Lease) $150 Million
6. Naming Rights (Stadium and Demised Event $150 Million

Venues)
7. SDSU/UCSD Football & Soccer (Investments $125 Million
or Leases)
8. Mission Valley Development Partner $125-200 Million
9. Port of San Diego Lease $100 Million 8
10. Enhanced Infrastructure Financing District $50 Million

Option 1: Downtown (Chargers Site)
Stadium Superstructure….…….$1,100,000,000
Retail Build……………………….$ 60,000,000
Hotel Build….…………………….$ 62,500,000
Parking……………………………$ 75,000,000
Stadium Land……………………………….$ 200,000,000
Total……………………$1,497,500,000
Construction Option 2: Downtown (10th Ave Terminal)
Costs Stadium Superstructure….…….$1,100,000,000
Retail Build……………………….$ 60,000,000
Hotel Build….…………………….$ 62,500,000
Convention Center Connector….$ 50,000,000
Parking……………………………$ 50,000,000
The Private Land……………………………….$ 100,000,000
Stadium Plan is Total……………………$1,422,500,000
NOT site-specific Option 3: Mission Valley
Stadium Superstructure….…….$1,100,000,000
Retail Build……………………….$ 60,000,000
Parking……………………………$ 144,000,000 9
SDSU Facilities Build…………….$ 100,000,000
Total……………………$1,404,000,000
HOW THE DEAL COMES TOGETHER
1 Mayor/Council decide which Non-Football Uses will be integrated in the facility
2 Select location: Chargers site, 10th Avenue Terminal, Mission Valley, or ?
3 Commission architectural team to create innovative, flex-space design
4 Form joint venture corporation that serves as owner and facility manager
10
How the Uses Drive Design,
Determine Site, and Generate Funds
Instead of Personal Seat
Alternative #1 Licenses (PSLs), use Fan Seat
Fan-Lord Partitions to sell ownership
Stadium stake in entire stadium
Shares
Benefits: Works like and has all
benefits of a PSL, but includes
ownership stake in stadium
$525 Million to and discounted access to all
$1.3 Billion events held in facility
12
STADIUM SEATING COMPONENT
Capacity Allocation: 83,500
68,500 seats
3,500 free community seats
8,000 club seats
5,000 seats in 250 luxury suites
52,000 reserved seats
15,000 SROs [50% All Access, 50%
Limited Access]
www.PrivateStadiumPlan.com 13
$1.3B in Potential Fan-Lord Ownership Interests… Fan Seat Partitions
(“FSP”) are owned by
FanLord Amount Calculation Rationale Fan-Lords
$240MM $35 to $50K /
to Member 49ers sold Club Seat
Aspiring Fan-Lords
Club Seat FSPs
$400MM 8,000 Members PSLs for $20K to $80K can register
immediately on
Reserve Seats FSPs $520MM $10K / Seats Average 49er Reserve www.fanlords.club
52,000 Seats Seat PSL sold $8,600
Fan-Lords may
$125MM $500K to $700k 49ers sold 165 Suite finance their
Luxury Suites (LSPs) to per LSPs with PSLs for an avg. of
$175MM 250 units $1.4 Million purchases with as
All Access SRO’s will
little as 10% down
SRO Passes $188MM $20K All Access have access one or and amortize the
$5K Ltd. Access more Club Venues balance over 10 or
Lower end of range more.
Total Sales $525M to $1.3B assumes only 50% of
seats are sold Household Incomes in
San Diego are
Grand Ma
$68,000 compared to
Ivano Wild Bill
$83,000 in the Bay
McCay McCay McCay
Family
Family
Area
Uber Family
Chi
Richard Fan base comparable
McCay
Family McCay
with 49ers at 3.5 vs.
Family McCay Chargers at 3.3
Family 14
million.
250 all-suites full service
HOTEL DEVELOPMENT PROGRAM

hotel
Rooms are luxury boxes
on game days
Alternative
Partner with hotel #2
Boutique

developer
365 Days of Activity
TORONTO “SKYDOME” RENAISSANCE HOTEL Hotel
Tower structure with
suites encircling the field
GUANGDONG OLYMPIC STADIUM HOTEL Development
Cantilevered pool deck
– overlooking the field
Modeled after
Renaissance Toronto
$200 Million
Downtown, a.k.a. the
SkyDome Hotel
15
250 all-suites full service hotel
Rooms are luxury boxes on game days
Partner with hotel developer
Tower structure with Luxury Box suites encircling the field
Cantilevered pool deck – overlooking the field
Cost of build-out: $62 Million
Modeled after Renaissance Toronto Downtown, a.k.a. the SkyDome Hotel
Tower integrated into stadium superstructure with additional rooms/ suites
encircling stadium
16
RETAIL DEVELOPMENT PROGRAM
200,000 sq. feet of
retail stores
On the ground level
- opening to the
Alternative #3
street
Spaces tucked
Retail
under seating and
spilling out into
Development
common areas
Partner with retail
developer
$300 Million
$6 SF NNN rents
17
200,000 sq. feet of retail stores
Revenues generated from retail, restaurants, parking, nightclubs, etc.
On the ground level - opening to the street
Spaces tucked under seating and spilling out into common areas
Possible expansion opportunities: Fitness Club, Sports Medicine Facility
Partner with retail developer
Store and Event Venue build out cost: $60 Million
$6 SF NNN rents
18
Embrace unique
stadium design in
CLUB AND RESTAURANT VENUES

club spaces to allow
for several demised
nightlife
entertainment clubs
(e.g. removable
seats)
“Club Bolt” – indoor
dance club
“Blue and Gold Club”
– outdoor dance club
“Owners Club”
Private restaurant
and bar
Banquet facilities
shared between
restaurants, clubs,
hotel, retail, stadium
19
1500+VIP spaces
under stadium
footprint
One level below
grade
Elevator access:
Club Seat
Venues
Hotel
Retail
Premium Seats
Valet service
Assigned parking
for Suite owners
VIP PARKING COMPONENT

20
NFL has already committed $300 million
(1/3 in cash grant, 2/3 in league loan)
Alternatives Chargers currently contribute nothing.
Private Citizens Plan would require either
#4 & 5 up-front investment of $125 Million or 30-
year lease with rent payment serving as
NFL and debt service on municipal bond for same
amount.
Chargers If up-front investment, Chargers would
receive equity stake in private stadium.
$450 Million Key legal benefit: Revenues derived for
real estate opportunities are excluded
from “All Revenue” under Article 12 Sec.
1(a)(ii)(2)(I) of the NFL Collective
Bargaining Agreement. 21
YES, THE CHARGERS CAN AFFORD IT
49ers value
increased Debt/ Local Local
Team Valuation YOY Change Revenue Operating Inc.
Value Revenue Revenue/Fan
$900 M
slightly less 1 Cowboys $ 4.00 B 25% 5% $ 620.0 M $ 270.0 M $ 407 M $ 59
the cost of 2 Patriots $ 3.20 B 23% 7% $ 494.0 M $ 195.0 M $ 285 M $ 62
Levi’s 3 Redskins $ 2.85 B 19% 8% $ 439.0 M $ 124.9 M $ 230 M $ 39
4 Giants $ 2.80 B 33% 18% $ 400.0 M $ 105.2 M $ 380 M $ 19
5 49ers $ 2.70 B 69% 21% $ 427.0 M $ 123.7 M $ 441 M $ 98
6 Jets $ 2.60 B 44% 23% $ 383.0 M $ 118.4 M $ 360 M $ 18
7 Texans $ 2.50 B 35% 7% $ 383.0 M $ 114.6 M $ 176 M $ 28
8 Bears $ 2.45 B 44% 4% $ 352.0 M $ 85.7 M $ 142 M $ 15
9 Eagles $ 2.40 B 37% 8% $ 370.0 M $ 88.7 M $ 162 M $ 27
10 Packers $ 1.95 B 42% 6% $ 347.0 M $ 63.3 M $ 135 M $ 453
11 Broncos $ 1.94 B 34% 34% $ 346.0 M $ 65.8 M $ 140 M $ 50
12 Ravens $ 1.93 B 29% 29% $ 345.0 M $ 59.8 M $ 137 M $ 49
13 Steelers $ 1.90 B 41% 41% $ 334.0 M $ 54.0 M $ 127 M $ 53
14 Colts $ 1.88 B 34% 34% $ 321.0 M $ 90.1 M $ 115 M $ 64
15 Seahawks $ 1.87 B 41% 41% $ 334.0 M $ 43.6 M $ 125 M $ 34
16 Dolphins $ 1.85 B 42% 42% $ 322.0 M $ 41.5 M $ 112 M $ 20
17 Falcons* $ 1.67 B 48% 48% $ 303.0 M $ 25.4 M $ 99 M $ 18
18 Vikings* $ 1.59 B 38% 38% $ 281.0 M $ 34.5 M $ 70 M $ 20
19 Panthers $ 1.56 B 25% 25% $ 325.0 M $ 77.8 M $ 117 M $ 49
20 Cardinals $ 1.54 B 54% 54% $ 308.0 M $ 57.2 M $ 99 M $ 22
21 Chiefs $ 1.53 B 39% 5% $ 307.0 M $ 48.6 M $ 101 M $ 48
22 Chargers $ 1.53 B 53% 7% $ 304.0 M $ 64.8 M $ 96 M $ 31
23 Saints $ 1.52 B 36% 5% $ 322.0 M $ 70.0 M $ 116 M $ 96
24 Buccaneers $ 1.51 B 23% 12% $ 313.0 M $ 55.2 M $ 106 M $ 38
25 Browns $ 1.50 B 34% 13% $ 313.0 M $ 34.7 M $ 107 M $ 51
26 Titans $ 1.49 B 28% 10% $ 318.0 M $ 50.5 M $ 112 M $ 62
27 Jaguars $ 1.48 B 53% 7% $ 315.0 M $ 67.0 M $ 104 M $ 74
28 Rams $ 1.45 B 56% 8% $ 290.0 M $ 34.0 M $ 84 M $ 30
29 Bengals $ 1.45 B 46% 7% $ 296.0 M $ 55.5 M $ 90 M $22 43
30 Lions $ 1.44 B 50% 19% $ 298.0 M $ 36.1 M $ 90 M $ 21
31 Raiders $ 1.43 B 47% 14% $ 285.0 M $ 39.0 M $ 143 M $ 31
32 Bills $ 1.40 B 50% 14% $ 296.0 M $ 44.2 M $ 89 M $ 81
$ 62.89 B 1272% 614% $11,091.0 M $ 2,438.8 M $5,097.0 M $ 1,803.0
Average $ 1.97 B 39.8% 19.2% $ 346.6 M $ 76.2 M $ 159 M $ 56
Chargers currently take the naming rights
for themselves
In multi-use facility, naming rights can
Naming rights can generate more
Alternative #6 revenue
Stadium name
Naming Rights

Aztec, UCSD naming rights for alumni
Special event venues (Symphony Hall or
Performing Arts Center)
$150 Million Non-NFL advertising opportunities
23
SDSU and UCSD need a football facility –
and should be required to contribute
financially based on that need.
Alternative #7 Good opportunity for San Diego to attract
a Major League Soccer Team
SDSU, UCSD, Private Citizens Plan would require either

up-front investments from these partners
Soccer OR enter into 30-year leases with rent
payments serving as debt service on
municipal bond for same amount.
$125 Million
If up-front investments, partners would
receive equity stake in private stadium.
24
Existing Qualcomm Stadium site presents
immense development opportunities
Alternative #8 Development options:
Student Housing
Mission Valley

Educational Facilities
Retail and Commercial
Development Housing
Legal Note: Proceeds from land sale or
Partner
lease would have to be split between City
and Water Ratepayers
$125-200 Million
25
Port of San Diego would be asked to “in-
kind” a portion of land at 10th Avenue
Terminal – with $100 million in facility
Alternative #9 renovation costs to allow for continued
operation of the Terminal alongside
Stadium
Port of San Benefits to the Port
Diego “People Mover” Connector to the Convention
Center will enhance revenues from
conventions that provide lease revenues from
$100 Million hotels and retail on Port Lands
Parking at Convention Center can be used for
stadium complex – which the Port derives
revenue from
Legal Note: State legislation would have
to be carried to allow this development
26
Not a tax increase – but rather a
Alternative dedication of tax revenues from the hotel,
retail, and property that the Stadium sits
#10 on
A number of revenues could be included
Enhanced as part of an Enhanced Infrastructure
Financing District
Infrastructure Area hotels
Financing Area retail
Area property tax
District
$25 Million
27
28
THANK YOU
ADDENDUM
HOW MUCH DOES IT COST TO BUILD A STADIUM
Colts Lucas Oil

70,000 seats
$10,285 / seat
Cowboy’s AT&T
80,000 seats
$14,375 / seat
Giants-Jets MetLife
82,566 seats
$19,378 / seat
49er’s Levi’s
68,500 seats
$17,518 / seat
Farmers Field
70,000 seats
$17,142 / seat
Vikings US Bank
66,200 seats
$16,616 / seat
Falcons Mercedes Benz 30
71,000 seats
$19,718 / seat www.PrivateStadiumPlan.com
SUMMARY OF STATUS QUO
Sports Facilities are expensive special purpose structures
► NFL stadiums are particularly problematic because of the low utilization rates
► NFL stadiums are designed for limited useful lives
NFL is the most successful and valuable professional sports league globally
► NFL teams have an average valuation of $2 Billion according to Forbes
► Chargers have $1.525 Billion valuation
► Forty-Niners team valuation increased 69% to $2.6 Billion after Levi’s Stadium opened
► NFL Teams are all profitable before they sell a single ticket due national media deals and hard salary cap
NFL owners seek public subsidies to build amenity-laden stadiums that attract the most
profitable fans
► NFL teams pit cities against each other to get the best subsidy deal
► Public financing subsidies are marketed as economic growth engines but not a single study not paid for by the teams supports this
assertion
► Public opinion polls are almost always negative to the idea so these are marketed as “no new tax” deals
► Opportunity costs, which never get mentioned by proponents, are extremely high in terms of forgone future public revenues and
services
► Theses deals are highly regressive, concentrating the benefits on the more fortunate and defusing the burdens to the many
► Some argue the collective psychic benefits for the city make the public investment and sacrifices worth it
A solution exist that leaves all stakeholders [People (non-fans, politicians, City), Fans, Team & NFL]
in a better place by:
► Focusing on revenue side of stadium development
► Tightening the alignment between the burdens and benefits when financing a stadium
► Improving dramatically the architectural design elements of stadium development
31
► Building a :pure-play” mixed use development with an integrated stadium use
HISTORICAL PERSPECTIVE STADIUM FINANCE
Sports franchise introduction to a city followed economic development in the City

in earlier days as sign of prosperity, not the reverse
Subsidies became prevalent after 1950’s as teams moved west and south and
When we look at cities began to compete
cities that have Judith Grant Long of Harvard in her book “Public/Private Partnerships for Major
built new
League Sports Facilities” made some key findings including:
stadiums, we’re
just not seeing that ► 121 sports facilities studied cost taxpayers about $10 billion more than reported
bump in economic
► Average costs of sports facility are split 78% public and 22% private
activity. “In most
cases, you’re just ► Small cities tend to get worse deals because they have less leverage
shifting around an
entertainment dollar. From 1995 - 2015, notably 29 of 31 NFL stadiums received public subsidies
You’re not seeing [Taxpayer Protection Alliance]
new dollars.”
► Totaling $9 Billion
► Poverty rates increase after new stadiums introduced
► Household incomes went down
► Negative impacts felt more in counties with public financing exceeding 50%
Victor Matheson, More recently owners have used subsidies to build stadiums with expensive
Holy Cross amenities that increase income not required to be shared
economics
professor Not a single economic study other than those paid for by proponents of
public subsidies has found the claimed economic benefits
32
THE FLAWED ECONOMIC ANALYSIS / SOLUTIONS
“While public-private partnerships can be justified on

quality of life grounds, voters and public officials should
not be deluded by optimistic predictions of financial
windfalls”. [North American Assoc. of Sports
You have classic
concentrated benefits Economists]
and dispersed costs,
and politicians have ► The good jobs are temporary with many out state workers
time preferences. They ► Substitution effect [entertainment $’s]
want to get elected
now, and paying it off ► Crowding out [ consumers avoid game day crowds]
later is someone else’s
problem”.
► Leakages [Out-of-state workers, NFL salaries, Interest payments]
► Subsidized land and infrastructure
► Redirected taxes are subsidies
Professor J.C. ► Opportunity costs

Bradbury, a sports
economist at SIMPLE PROBLEMS NEED SIMPLE SOLUTIONS
Kennesaw State ► Problem: Not enough income to justify the cost of stadiums
University
► Solution: Build a mixed-use fully-integrated real estate project
► Problem: Public ownership restricts tax receipts
► Solution: Private ownership that aligns benefits and burdens
33
► Problem: PSLs are viewed negatively almost universally
► Solution: Create a replacement that extends fan rights
NFL BUSINESS MODEL
NFL National
Revenue
National Media Deals
Add the fact that the stadium NFL Ventures
costs are diffused without
concomitant profit Shared 1/32 Per Team
participation and you have a
$226.4 Million [2015]
great business model. CBA sets a hard salary cap
at ~47% of Total Revenue.
Salary Cap for 2014 was
$133M per team.
Green Bay Packers

[2015 FYE]
$375.5M Revenue
Visiting Team
$150M Player Costs Home Team
$63M Operating Profit
Share (“VTS”) 60% of Net Ticket Revenue
Keeps all PSL proceeds to be
40% of Net Ticket Revenue used in stadium development
goes to visiting team pool to
be shared equally [1/32] Premium seat revenue
Includes PSL proceeds not Naming + Other Rights
used to fund stadium Sponsorships, Concessions,
development or upgrades Parking 34
Confidential
ALIGNMENT STRATEGY
Build a full-service hotel into the stadium and utilize

luxury suites as hotel suites during off-season
Multi-Use Build street-accessible retail mall into stadium that
doubles as game/event day concessions
Development Add health club, entertainment venues, theaters, etc.
Add a concert/performing arts hall
Build club seat areas that are functioning private

clubs open 365
Replace PSLs with Fan Seat Partitions [“FSPs”]
Fanlords = representing real estate ownership rights with
income and capital gain participation, tax planning
[Fan + Landlord] opportunities and usage rights as a fractional owner
of the Stadium and retail -- FANLORDS.
Privately financed locally, increasing economic activity
protecting property tax revenues
35
DEVELOPMENT PROGRAM
Retail Program
San Francisco Ferry Building Market as model
200,000+ sf (up to 400,000sf)
Tucked under super structure spilling out onto plazas that connects the
neighborhood to the project
Farmers market space in outside plaza area
Street performance space
Hotel Program
250 suites that double as luxury boxes
175,000+ sf
750 sf per room inclusive of common areas
Pool deck facing field
Roof top bar with food service
Bar and restaurant
Stadium Program
Capacity of 83,500
68,500 total seats
3,500 free community seats
8,000 club seats
5,000 seats in luxury suites (250 suites with 20 seats)
52,000 reserved seats including Fractionals
15,000 SROs [50% All Access, 50% Limited Access]
Flex Uses
Movie Theaters / Concert Hall
Night Club / Live-Act Venue
36
Equinox Gym / Physical Therapy Center
“Hollywood Bowl” transformation for portion of stadium seats
New Coronado Bay
Market Place would be
tucked under the
elevated structure
SAN FRANCISCO FERRY BUILDING MARKET PLACE

Restaurants, wine bars,
brewery, specialty food
stands, etc. would pour
out onto the walk way.
RETAIL DEVELOPMENT PROGRAM

People could meander
through the Market
Place when crossing to
the opposite side of the
venue making the
Market Place a point of
connectivity for the
surrounding
neighborhoods and a
catalyst for
redevelopment area
A greenbelt with a
series of walkways
would connect the
street to retail
37
MCCAY FAMILY FSPS @ LEVI’S STADIUM
Ivano Grand Ma Wild Bill
McCay McCay
Family
McCay
Family Family
Uber
Chi
Richard
McCay
Family McCay
Family
McCay
Family
38
IMPACT ON THE PEOPLE / CITY
Fiscal Impact - organic increase in tax base

► Transient occupancy tax from hotel use
► Retail sales tax
► Real property tax vs. much smaller possessory interest tax
► Real estate transfer tax
► Income tax arising from real estate services, hotel and retail activities
► Rough cut numbers = $1 Billion over Chargers Plan
Economic Multiplier Impact
► Full time employment at 365 uses vs. part time
► Real estate brokerage and financing related activities for the sale, leasing
or trading of FSPs
► Real estate management services including an exchange to handle
transfers of game / event attendance rights
► Condominium associations
► Multi-billion dollar impact
Global Brand Building 39
► Unique approach will garner global press and create PR opportunities
IMPACT ON THE FANLORDS
Psychic
► Landlord to your team
► Ownership
► Family name on seats / suite
Economic
► Net income as fractional owner from operation of stadium and
retail space, excluding hotel
► Seat rent potential for events not attended
► Tax benefits, except for personal use
► Participation in any value increase on prorata basis
40
IMPACT ON THE TEAM / NFL
Image
► Global positive press
► Forward-thinking
► Attract young demographic with shared economy and crowd
financed aspects
Economic
► Same economics possible on usage of stadium
► No upfront risk capital required unless a partner in development
► Opportunity to participate in development and operations of
mixed-use real estate project
► Revenues derived for real estate opportunities are excluded
from “All Revenue” under Article 12 Sec. 1(a)(ii)(2)(I) of the NFL
Collective Bargaining Agreement
41

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The Private Stadium Initiative

10 Alternatives for Funding a

Former City Councilman Carl DeMaio

Gary London, Economic and Fiscal Impact

STEP ONE STEP TWO STEP THREE

“Section 10. Amendment. A. The

REALITY: Roadmap to Recovery Budget

2012 MYTH: You can’t reform vested pension benefits

REALITY: Prop B – Pension Reform

2016 MYTH: You can’t build an NFL stadium without a

REALITY: The Private Stadium Initiative

Chargers Private Stadium Plan

Tax Increase – TOT No Tax Increases

True Multi-Use Stadium

Private Stadium Ownership

2. Boutique Hotel Development Partner $200 Million

3. Retail Development Partner $300 Million

4. NFL (Loan and Grant) $300 Million

5. Chargers, Inc. (Investment OR Lease) $150 Million

6. Naming Rights (Stadium and Demised Event $150 Million

9. Port of San Diego Lease $100 Million 8

10. Enhanced Infrastructure Financing District $50 Million

Stadium Land……………………………….$ 200,000,000

1 Mayor/Council decide which Non-Football Uses will be integrated in the facility

2 Select location: Chargers site, 10th Avenue Terminal, Mission Valley, or ?

3 Commission architectural team to create innovative, flex-space design

HOTEL DEVELOPMENT PROGRAM

CLUB AND RESTAURANT VENUES

VIP PARKING COMPONENT

SDSU, UCSD, Private Citizens Plan would require either

Colts Lucas Oil

Sports franchise introduction to a city followed economic development in the City

“While public-private partnerships can be justified on

Professor J.C. ► Opportunity costs

Green Bay Packers

Build a full-service hotel into the stadium and utilize

Build club seat areas that are functioning private

SAN FRANCISCO FERRY BUILDING MARKET PLACE

RETAIL DEVELOPMENT PROGRAM

Ivano Grand Ma Wild Bill

Fiscal Impact - organic increase in tax base

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