SUMMATIVE TEST IN PRINCIPLES OF MARKETIND GRADE 12

MODULE 1, WEEK 1

I. Directions. MULTIPLE CHOICE. Encircle the correct answer.

1. It is a social process by which individuals 6. ____________ are desires for goods,

and groups obtain what they need and services, feelings, and other things we
want through creating and exchanging would like to have.
products and value with others. a. Needs
a. Market b. Wants
b. Marketing c. Demands
c. Principles d. Products
d. Strategies
7. ________________depends on a
2. It is the idea that an organization should product’s perceived performance in
strive to satisfy the needs of consumers, delivering value relative to buyer’s
while also trying to achieve the expectations.
organization’s goals. a. Customer Satisfaction
a. Marketing Concept b. Customer Quality
b. Marketing Goals c. Customer Value
c. Marketing Needs d. Customer Needs
d. Marketing
8. A qualitative measure of how well a
3. It applies to anything that is being product or service meets a customer's
marketed, whether it is a tangible, an needs.
intangible good, a service, a place, or a. Customer Satisfaction
even a person. b. Customer Quality
a. Service c. Customer Expectations
b. Product d. Customer Needs
c. Need
d. Wants 9. Marketing occurs when people decide to
4. It refers to the ability and need or desire to satisfy needs and wants through
buy goods and services. ________________.
a. Needs a. selling
b. Wants b. exchange
c. Demands c. transaction
d. Products d. relationship
5. ____________ is a state of felt deprivation 10. It refers to the process of persuading a
of some basic satisfaction. person or organization to buy something.
a. Needs a. selling
b. Wants b. exchange
c. Demands c. transaction
d. Products d. relationship
II. MATCHING TYPE. Match Column A to Column B. Write your answer on the space provided.
A B Answer
1. Production Orientation a. Customer segmentation, target market selection and, value
positioning
2. Marketing orientation b. A product, by its very form, saves the consumer from the effort of
having to make the product himself.
3. Sales orientation c. Product design and development, product portfolio management,
service development, Pricing, and distribution and logistics
4. Product orientation d. A mindset wherein firms prioritize customer needs more than their
own.
5. Strategic Marketing e. For some products, mere ownership is already valued by the
customer
6. Tactical Marketing: f. It uses sales organizations to push a product directly to the
Value Communication customers
7. Tactical Marketing: g. Knowing certain things about the product can already imbue it with
Value Deployment value.
8. Information Utility h. A mindset characterized by taking advantage of the demand for a
particular product by producing as much of the product as possible
in order to meet the demand.
9. Form Utility i. a mindset that drives innovation; improvement in a product, such
as quality, features, comfort, design, are undertaken in the hope
that the product will speak for itself and that consumers will choose
the product based on its merits.
10. Possession Utility j. Sales force strategies, Sales promotion strategies, and Advertising

III. Writing: (Use extra sheet if pad paper to answer the following questions)

1. In 3 – 5 sentences define marketing in your words, based on your own understanding.

2. In 3 – 5 sentences explain why there is a multitude of different types of shampoos in the market shelves, many of
which are from the different manufactures?

Prepared by:

AGNES R. RAMO
Teacher II
Checked and Verified:

HAZEL O. MARIANO, PhD

Senior High School Assistant Principal II

Approved:

JUPITER L. PETILLA, EdD

Principal IV
 SUMMATIVE TEST IN PRINCIPLES OF MARKETIND GRADE 12
MODULE 2, WEEK 2

I. IDENTIFICATION. Identify the following statements.

________________________________1. This type of marketing is differing from other areas of marketing

only with respect to the objectives of the marketer and his or her organization.
________________________________2. This marketing is focus on the systematic study of similarities and
differences between national marketing systems across time, space and sectors for the purpose of theory-
building and theory.
________________________________3. It is a set of interacting or interdependent groups coordinated to
form a unified whole and organized to accomplish a set of goals.
________________________________4. This approach of marketing studies ideas of
marketing rather than the activities of marketing.
________________________________5. It is the study of marketing activities, institutions, and processes
from the national (societal) perspective.

II. CHRONOLOGICAL ORDER. Arrange the following stages of management in chronological order. 1 as the
first and 5 as last.

__________ Period of Socialization. Social issues and marketing became

much more important. It is the influence not of society upon
marketing, but of marketing upon society that became a focus of interest.
__________ Period of Integration. Principles of marketing were postulated, and
the general body of thought was integrated for the first time.

__________ Period of Differentiation. As marketing expanded, new concepts

took on substantial identity as significant components of the total
structure of thought.

___________ Period of Conceptualization. Many marketing concepts were

initially developed. Its concepts were classified, and terms were
defined.

___________ Period of Discovery. In the early years, teachers of marketing sought

facts about the distributive trades. The concept of “marketing”
occurred, thus, the terminology was given to it.

III. Identify what type of marketing approach are the following statements shows. Choose your answer below
and write it on the space provided.
 Conceptual Approach  Macro Marketing Approach
 Systems Approach  Social Marketing
 Marketing Management  Comparative Marketing

__________________________ 1. This approach emphasis is on theoretical analysis and

development of new concepts whether of consumer, products, marketing institution, functions, processes, or
policies.
__________________________ 2. The focus of this approach on the systematic study of similarities
and differences between national marketing systems across time, space and sectors for the purpose of
theory-building and theory.
__________________________ 3. This approach seeks to influence social behaviors not the benefit
the marketer, but to benefit the target audience and the general society.
__________________________ 4. This approach states that “marketing is perceived as whole,
interdependent units, the marketing process conceptualized as “flows” and the marketing structure as
“systems.”
__________________________ 5. This approach emphasizes marketing management as a
 decision-making process and how decision makers, specifically the marketing manager, handles specific
marketing problems and situations.
__________________________ 6. Marketing activities and strategies are evaluated and developed
to achieve specific management objectives of this approach.
__________________________ 7. This approach is the study of marketing activities, institutions,
and processes from the national (societal) perspective.
__________________________ 8. This approach is recognized when marketing is defined to bring
out various ideas for which “marketing stands.”

__________________________ 9. This approach looks at the aggregate flow of goods and services
in an economy to determine if it benefits the society in terms of its resource consumption and environmental
effects.
__________________________ 10. The approach establishes the position of the “marketing
manager” as a top- level position in a company’s organization.

IV. Case Study (Use extra sheet if pad paper to answer the following questions)
The Radio Station

FM Radio is still very much alive and well in the Philippines, driven primarily by urban areas and
growing interest by middle- class markets in talk shows and curated music programming. It is no surprise that
FM Radio’s “primetime” happens to be during rush hours in the morning and in the evening when people are
trapped in their vehicles as they brave the traffic.
Your group is hired to rebrand, relaunch, and to create a concept for a new FM radio station that is
meant to compete with other stations in the market.

You are tasked to do the following:

1. Identify key competitors that you would be going against.

__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

2. Identify who your typical target audience will be.

__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

Prepared by:

AGNES R. RAMO
Teacher II
Checked and Verified:

HAZEL O. MARIANO, PhD

Senior High School Assistant Principal II

Approved:

JUPITER L. PETILLA, EdD

Principal IV