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    Handouts To Advertising

    Uploaded by

    JAY MARK TANO
    The document outlines key principles of business advertising such as driving sales through business needs and maintaining relationships over time, and it classifies business advertising into industrial, trade, and professional categories.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Handouts To Advertising

    Uploaded by

    JAY MARK TANO
    11 views1 page
    The document outlines key principles of business advertising such as driving sales through business needs and maintaining relationships over time, and it classifies business advertising into industrial, trade, and professional categories.

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    handouts to advertising

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    The document outlines key principles of business advertising such as driving sales through business needs and maintaining relationships over time, and it classifies business advertising into industrial, trade, and professional categories.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    11 views1 page

    Handouts To Advertising

    Uploaded by

    JAY MARK TANO
    The document outlines key principles of business advertising such as driving sales through business needs and maintaining relationships over time, and it classifies business advertising into industrial, trade, and professional categories.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Key Principles of BUSINESS Advertising

    • The sale is driven by business needs- unlike consumer transactions that are fueled by discounts,
    aspirations, or impulsive buys, a B2B sale is typically driven by a business need. Consequently,
    when creating a business advertising campaign, it’s crucial to consider the central need you are
    marketing to, and how your product or service fulfills that need.

    • It’s all about maintaining relationships- since B2B purchases are less influenced by impulses or
    discounts, there’s more room for relationships to inform the transaction. For example, less
    frequent business transactions like an occasional software upgrade that occurs every 3-5 years,
    it’s important for the seller to stay top-of-mind in creative ways. Newsletters, webinars, events,
    social media, and regular check-up calls may be employed in the business advertising strategy to
    help long-term relationship thrive over the years.

    CLASSIFICATION OF Business advertising

    • Industrial Advertising, which involves goods, services, resources, and supplies used in the
    production of other goods and services

    • Trade Advertising, which is directed to wholesalers and retailers who buy the advertised product


    for resale to consumers

    • Professional Advertising, which is directed to members of various professions who might use or
    recommend the advertised product

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