Elasticity: Q Q Q P P P

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Elasticity

1. Elasticity: The general concept of elasticity provides a technique for estimating the response
of one variable to change in another variable.

2. Price Elasticity of Demand: A measure of the responsiveness of quantity demanded to


change in price.

Percentage change in quantity demanded


3. Ed = Percentage change in price

% Q d
= % P

Q2  Q1
100%
Q1
P2  P1
 100%
= P1

Q2  Q1
Q1
P2  P1
Ed = P1

Where, Ed = Price elasticity of demand coefficient

Question: On Tuesday, price and quantity demanded are $7 and 120 units, respectively. Ten
days later, price and quantity demanded are $6 and 150 units, respectively. What is the price
elasticity of demand between the $7 and $6 prices?

Answer: Given, Q1 = 120 units, Q 2 = 150 units, P1 = $7, P2 = $6


150  120
120
67
Ed = 7

30
120
1
= 7

= - 1.75

Minus (-) sign should be ignored or excluded because it shows only the relationship between
price and quantity demanded. The demand for this product is elastic of E d>1. If there is a change
in price, quantity demanded will change (in the opposite direction) by 1.75 times the percentage
change in price.

3. Price elasticity of demand and total revenue relationship.

Price elasticity of demand Price change Total revenue


Elastic Increase Decrease
Decrease Increase
Inelastic Increase Increase
Decrease Decrease
Unit elastic Increase No change
Decrease No change

4. Cross Elasticity of Demand: A measure of the responsiveness in quantity demanded of one


good to change in the price of another good.

Percentage change in quantity demanded of one good


Ec = Percentage change in price of another good
% Q y

= %Px

Q y2 -Q y1
100%
Q y1
Px 2 -Px 1
 100%
Px1
=
Q y2 -Q y1
Q y1
Px 2 -Px 1
Px1
Ec =

Where, Ec = Cross elasticity of demand coefficient,


X and y are two goods which can be substitutes or complements or independent of each other.

Ec > 0 Goods are substitutes,


Ec < 0 Goods are complements
Ec = 0 Goods are independent

Question: When the price of sausages is $2.00 per pound, consumers buy 50 pounds of
hamburger. When the price of sausages rises to $4.00 per pound, 60 pounds of hamburger are
purchased. Now calculate the cross elasticity of demand between sausages and hamburger and
also explain the elasticity coefficient.

Answer: Given, Px1 = $2.00, Px2 = $4.00


Qy1 = 50 pounds, Qy2 = 60 pounds
Q y2 -Q y1
Q y1
Px 2 -Px 1
Px1
Ec =
60  50
50
42
= 2
10
50
2
= 2
Ec = 0.20
Ec > 0, so goods are substitutes each other. And the cross elasticity of demand is inelastic.

5. Income Elasticity of Demand: A measure of the responsiveness of quantity demanded to


change in income.

Percentage change in quantity demanded


Ey 
Percentage change in income

%Qd

% Y

Q 2 -Q1
Q1

Y2 -Y1
Y1

Where, Ey = income elasticity coefficient


If Ey > 0, good is normal
Ey < 0, good is inferior
Question: Suppose, when your salary is $50,000, you purchase 20 steaks per year. When your
salary rises to $75,000, you purchase 25 steaks per year. Calculate the income elasticity of
demand and explain the elasticity coefficient.

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