Training and Development Chapter 3-4-New
Training and Development Chapter 3-4-New
Training and Development Chapter 3-4-New
DEVELOPMENT
❑ Employee Training and Development,
Raymond A. Noe, McGraw Hill
Education
❑ Training and Development:
Enhancing Communication &
Leadership Skill, Beebe, S.A., Mottet,
T.P., & Roach, K.D., Pearson
Education.
Dr. Agustinus Setyawan, M.M.
Email: agustinus.setyawan@uib.ac.id
Mobile #: 082172021470
2 Strategic Training
3
CONTENTS Need Assessment
6 Program Design
10
CONTENTS Technology Based Training Methods
The development team recorded every need and request made throughout this process. As a
result of this analysis, they identified four goals for the learning management system. These
goals include increasing accessibility of training content, increasing flexibility and variety in how
training was delivered and completed, improving the training registering process for employees, and
creating reporting tools that make training requirements, participation, and completion visible to
employees, their managers, and the employee development group.
Need Assessment
Refers to the process used to determine whether
training is necessary.
Organizational analysis Person analysis involves (1) determining Task analysis identifies the
involves determining the whether performance deficiencies result important tasks and
appropriateness of training, from a lack of knowledge, skill, or ability knowledge, skills, and
given the company’s business (a training issue) or from a motivational behaviors that need to be
strategy, its resources available or work-design problem; (2) identifying emphasized in training for
for training, and support by who needs training; and (3) determining employees to complete their
managers and peers for training employee readiness for training. tasks.
activities.
Needs assessment is If a manager requests
important because a training for a performance
manager or other client problem, what he or she is
asking for training looking for is a solution to
Why is Needs (which focuses on closing
skill gaps resulting from
a problem that may (or
may not) involve training.
Assessment a lack of knowledge or In conducting a needs
Necessary? skill) could really be
asking for or need
assessment, your role is to
determine if training is the
something else, such as appropriate solution.
employee motivation,
changing perspectives or
attitudes, or redesigning
workflow.
o Training may be incorrectly used as a solution to
a performance problem (when the solution
should deal with employee motivation, job
design, or a better communication of
Why is Needs performance expectations).
Assessment o Training programs may have the wrong content,
objectives, or methods.
Necessary? o Trainees may be sent to training programs for
which they do not have the basic skills,
Needs assessment is the first prerequisite skills, or confidence needed to
step in the instructional design learn.
process, and if it is not
properly conducted, any one o Training will not deliver the expected learning,
or more of the following behavior change, or financial results that the
situations could occur: company expects.
o Money will be spent on training programs that
are unnecessary because they are unrelated to
the company’s business strategy.
Figure 3.1 shows the three types of analysis involved in needs assessment and the causes and
outcomes that result. There are many different causes or “pressure points” that suggest that
training is necessary. These pressure points include performance problems, new technology,
internal or external customer requests for training, job redesign, new legislation, changes in
customer preferences, new products, or employees’ lack of basic skills.
Who Should Participate in Needs Assessment?
▪ Because the goal of needs assessment is to determine whether a training need
exists, who it exists for, and for what tasks training is needed, it is important that
all stakeholders are included in the needs assessment.
▪ Stakeholders include persons in the organization who have an interest in training
and development and their support is important for determining its success (or
failure).
▪ Stakeholders include company leaders and top-level managers, mid-level
managers, trainers, and employees who are end users of learning.
▪ There are several ways to ensure that stakeholders are involved in needs
assessment. One way is through establishing formal advisory groups that meet
on a regular basis to discuss learning issues. Another way is to ensure that
relevant stakeholders are included in interviews, focus groups, crowdsourcing,
and surveys used for needs assessment.
▪ Traditionally, only trainers were concerned with the needs assessment process.
Key Concerns of
Company Leaders,
Mid-Level Managers,
Trainers, and
Employees in Needs
Assessment
Methods Used in Needs
Assessment
Several methods are used to conduct
needs assessment, including observing
employees performing the job, using
online technology, reading technical
manuals and other documentation,
interviewing SMEs, conducting focus
groups with SMEs, and asking SMEs to
complete surveys designed to identify the
tasks and knowledge, skills, abilities, and
other characteristics required for a job.
The Needs
Assessment Process
This section examines the three
elements of needs assessment:
organizational analysis, person
analysis, and task analysis.
In practice, organizational
analysis, person analysis, and
task analysis are not conducted in
any order. The question of
whether time and money are
devoted to training is contingent
on the results of organizational,
person, and task analyses. While
any one analysis can indicate the
need for training, companies
need to consider the information
from all three types of analysis
before the decision is made to
devote time and money to
training.
Organization Analysis
Organizational analysis involves identifying whether training supports the company’s strategic direction; whether
managers, peers, and employees support training activity; and what training resources are available. Table 3.3
provides questions that trainers should address in an organizational analysis. Some combination of documentation,
interviews, focus groups, or surveys of managers, individuals in the training function, and employees should be
used to answer these questions.
For example, to stay competitive, IBM has to stay up-to-date on the
newest technology and business trends. IBM has to constantly
reinvent itself to ensure that it can meet the needs of its customers.
This means that employees also have to continue to develop new
knowledge and skills.
Person analysis also helps determining employees’ readiness for training. Readiness for
training refers to whether (1) employees have the personal characteristics (ability,
attitudes, beliefs, and motivation) necessary to learn program content and apply it on the
job, and (2) the work environment will facilitate learning and not interfere with
performance. This process includes evaluating person characteristics, input, output,
consequences, and feedback.
Personal the training program successfully. The job environment can be threatening to too many
employees who may not have been successful performers in the past.
Characteristics o To be motivated to learn in training programs, employees must be aware of their skill
strengths and weaknesses and of the link between the training program and
improvement of their weaknesses. Managers should make sure that employees
understand why they have been asked to attend training programs, and they should
communicate the link between training and improvement of skill weaknesses or
knowledge deficiencies.
o There is biological evidence that certain mental capacities decrease from age twenty to
age seventy. Short-term memory and the speed at which people process information
decline as we age. However, with age comes experience, which can compensate for the
loss of memory and mental quickness. Although mental quickness and memory losses
diminish at a steady pace, at older ages, memory loss is much greater because mental
resources are more depleted than at earlier ages.
Input
Employees’ perceptions of two characteristics of the work environment—situational
constraints and social support—are determinants of performance and motivation to learn.
Situational constraints include lack of proper tools and equipment, materials and supplies,
budgetary support, and time.
Social support refers to managers’ and peers’ willingness to provide feedback &
reinforcement.
If employees have the knowledge, skills, attitudes, and behavior needed to perform but do
not have the proper tools and equipment needed, their performance will be inadequate.
To ensure that the work environment enhances trainees’ motivation to learn, managers
should take the following steps: (1) Provide materials, time, job-related information, and
other work aids necessary for employees to use new skills or behavior before participating in
training programs. (2) Speak positively about the company’s training programs to
employees. (3) Let employees know they are doing a good job when they are using training
content in their work. (4) Encourage work-group members to involve each other in trying to
use new skills on the job by soliciting feedback and sharing training experiences and
situations in which training content has been helpful. (5) Provide employees with time and
opportunities to practice and apply new skills or behaviors to their work.
Output
Poor or substandard performance can occur on the job because employees do not know
at what level they are expected to perform. For example, they may not be aware of
quality standards related to speed or the degree of personalization of service that is
expected.
Employees may have the knowledge, skill, and attitudes necessary to perform and yet
fail to perform because they are not aware of the performance standards. Lack of
awareness of the performance standards is a communications problem, but it is not a
problem that training can “fix.”
Norms refer to accepted standards of behavior for workgroup members. For example,
during labor contract negotiations, baggage handlers for Northwest Airlines worked
slowly loading and unloading baggage from airplanes. As a result, many passenger
departures and arrivals were delayed. The baggage handlers had the knowledge, skills,
and behaviors necessary to unload the planes more quickly, but they worked slowly
because they were trying to send a message to management that the airlines could not
perform effectively if their contract demands were not met.
Training may not be the best solution to this type of problem if employees know what
they are supposed to do (output) but do not understand how close their performance is
to the standard.
Keep in mind that feedback is critical for shaping trainees’ behaviors and skills.
Task Analysis
Task analysis results in a description of work activities, including tasks performed by the
employee and the knowledge, skills, and abilities required to complete the tasks. A job is
a specific position requiring the completion of certain tasks.
Sample Task
Statement
Questionnaire
Key Points to Remember When Conducting
Task Analysis
→ A task analysis should identify both what employees are actually doing and what
they should be doing on the job.
→ Task analysis begins by breaking the job into duties and tasks.
→ Use more than two methods for collecting task information to increase the validity of
the analysis.
→ For task analysis to be useful, information needs to be collected from SMEs, including
job incumbents, managers, and employees familiar with the job.
These include:
(1) providing opportunities for trainees to practice and receive feedback, i.e.,
information about how well people are meeting the training objectives,
(2) offering meaningful training content,
(3) identifying any prerequisites that trainees need to complete the program
successfully,
(4) allowing trainees to learn through observation and experience, and
(5) ensuring that the work environment, including managers and peers,
support learning and use of skills on the job.
Introduction
Learning refers to a relatively permanent change in human capabilities that can include
knowledge, skills, attitudes, behaviors, and competencies that are not the result of
growth processes. A key part of learning is that trainees commit to memory (i.e.,
remember) what they have learned and can recall it.
Transfer of training refers to trainees effectively and continually applying what they
have learned in training to their jobs. As the organizations in the chapter opener
illustrate, trainee characteristics, the design of the training program (or what occurs
during training), and the work environment influence whether trainees learn and use or
apply what they have learned to their jobs.
Generalization refers to a trainee’s ability to apply what they learned to on-the job work
problems and situations that are similar but not necessarily identical to those problems
and situations encountered in the learning environment, i.e., the training program.
Maintenance refers to the process of trainees continuing to use what they learned over
time.
A Model of Learning and Transfer of Training
What is Learning? What is Learned?
Understanding learning outcomes is crucial because they influence the
characteristics of the training environment that are necessary for learning to occur.
For example, if trainees are to master motor skills such as climbing a pole, they
must have opportunities to practice climbing & receive feedback about their
climbing skills.
Verbal information includes names or labels, facts, & bodies of knowledge. Verbal
information includes specialized knowledge that employees need in their jobs. For
example, a manager must know the names of different types of equipment as well
as the body of knowledge related to Total Quality Management (TQM).
Intellectual skills include concepts and rules, which are critical to solve problems,
serve customers, and create products. For example, a manager must know the
steps in the performance appraisal process (e.g., gather data, summarize data, or
prepare for an appraisal interview with an employee) in order to conduct an
employee appraisal.
What is Learning? What is Learned?
Motor skills include coordination of physical movements. For example, a telephone
repair person must have the coordination and dexterity required to climb ladders and
telephone poles.
Attitudes are a combination of beliefs and feelings that predispose a person to behave
a certain way. Attitudes include a cognitive component (beliefs), an affective
component (feeling), and an intentional component (the way a person intends to
behave with regard to the focus of the attitude). Important work-related attitudes
include job satisfaction, commitment to the organization, and job involvement.
Suppose you say that an employee has a “positive attitude” toward her work.
Cognitive strategies regulate the processes of learning. They relate to the learner’s
decision regarding what information to attend to (i.e., pay attention to), how to
remember, and how to solve problems. For example, a physicist recalls the colors of
the light spectrum through remembering the name “Roy G. Biv” (red, orange, yellow,
green, blue, indigo, violet).
Learning Outcomes
Learning Theories
Each theory about how people learn relates to different aspects of the learning process.
Many of the theories also relate to trainees’ motivation to learn
→ Objectives
→ Meaningful content
→ Opportunities to practice
→ Methods for committing training content to memory
→ Feedback
→ Observation, experient, and social interaction
→ Proper coordination and arrangement of the training program
→ Encourage trainee responsibility and self-management
→ Ensure that the work environment supports learning and transfer
Instructional
Emphasis for
Learning
Outcomes
Table 4.15 shows what is
needed during instruction at
each step of the learning
process. For example, during
the process of committing
training content to memory,
verbal cues, verbal links to a
meaningful context, and
diagrams and models are
necessary.