Creativity & Innovation Quiz - 259037

BPME2023 CREATIVITY & INNOVATION (GROUP D)
SECOND SEMESTER SESSION 2019/2020 (A192)
QUIZ
CREATIVE AND INNOVATIVE ASSESSMENT
PREPARED FOR: -
PROF. MADYA DR. ARMANURAH BINTI MOHAMAD
PREPARED BY:
NO NAME MATRIC NO
1 PAVITRA A/P NADARAJA 259037
SUBMISSION DATE
12th July 2020

1. Find three (3) products or services that demonstrate the creativity and innovation of
the product or service.
2. Give a brief overview of these creative and innovative features. This challenge is based
on the fact that you are studying in the course of creativity & innovation for this
semester.
1st product
Existing product – Portable Ironing Board
Innovative product – Multifunctional Design: Ironing Board & Mirror

Existing product features and advantages – Portable ironing boards
At first the features of ironing board are just to use for ironing clothes. They can be moved to
where ever in the house ironing is done, and have extendable legs that fold out for use, and fold
way for storage. Portable ironing boards are designed to be both sturdy enough so they will not
collapse while ironing and also lightweight enough so they can be easily moved around. An
advantage of portable ironing boards is the ability to adjust the height to suit the user. But a
downside is that portable ironing board can be cumbersome to carry and awkward to set up.
Innovative product – Multifunctional design: Ironing board and mirror.

This new innovative multifunctional ironing board and mirror designed by Aissa Logerot who
is a co-founder of AC/AL studio (Mihai, 2020). This 2 in 1 concept of mirror and ironing board
will reduce all your efforts in half. It comes with an advanced technology and can be used
vertically as a mirror and horizontally as an ironing board. The features of this innovative
product as below:
• The board is a bridge between two actions—the ironing clothes and dressing up.
• The Ironing Board and Mirror is a space saving device, with an ironing board on one
side and a full-length mirror on the other;
• It consists of high-quality materials which make it very easy to clean. It can be held
upright (when used as a mirror) and horizontal (when used as a board).
• In addition to being practical, this product is very smart because it links two important
and consecutive daily activities such as ironing clothes and dressing up (Mihai, 2020).
This multi-functional ironing board and mirror is an incremental innovation. It involves making
improvements on a small scale by add on mirror to the existing ironing board and make this
concept easier for the users especially woman. It is also low risk than the existing product. This
innovation characterized by modest changes in technology in existing products. A simple hinge
structure enables the user to convert it from one use to the next in one simple motion, with little
components making the flip-up process easy, and less likely to break the changing technology.
This multi-functional mirror and iron board known as synthesis innovation which is combining
old features to create new and alternative futures such as iron board + mirror = multi-functional
iron board and mirror.
2nd Product
Existing product – Puma Backpack
Innovative product – Puma Backpack with hoodie

Existing product features and advantages - Puma Backpack
The features of Puma backpack are a two-way zip opening into main compartment. The two-
way zip opening into separated padded laptop compartment. User cannot use detergent to
wash this backpack, and the wet items should be removing immediately. This backpack only
for usage of storage things and clothes
Innovative product – Backpack with Hoodie
Puma released a great backpack design by Hussein Chalayan who is a creative director of Puma
Urban Mobility. The Puma Urban Mobility Backpack characteristics as below:
• a large hood (colorful inner lining) on top which the user can wear over his or her
whenever they want;
• The backpack features a two-way front zip pockets, a hook and loop closing laptop
sleeve and multiple interior compartments. External part is waxed with dark color, with
black zip and all-round metal hardware used.
• A waterproof hoodie that stores away to look like a normal backpack.
• The hood folds up and wraps under the sleeves in a hidden pocket near the top carrying
handle (Cool Things, 2012).
Hence, this backpack built-in hoodie from Puma is a product innovation that changes in design
of established products. For example, Puma released new backpack with hoodie from normal
backpack. This backpack also known as incremental innovation because it is improved from
the existing backpack and added some features which is waterproof hoodie that helps to
maintain or improve the competitive position of the company over time. This product is low
risk than that existing product. Last but not least, this backpack innovation also as a synthesis
innovation which is backpack + hoodie = backpack built in hoodie.
3rd Product
Existing product – iPhone 10
Innovative product – iPhone11

Existing Product – iPhone X
Apple launched iPhone X 5.8-inch Super Retina HD display with HDR and True Tone. It is
made of glass and stainless-steel design and also water resistant to a depth of 1 metre for up to
30 minutes. The image signal processor also brings advanced pixel processing, wide color
capture faster autofocus, and improved HDR. Most notably, the telephoto camera in the iPhone
X supports optical image stabilization, meaning both lenses support the feature for better photo
quality and improved low light performance.
New innovative product-iPhone11 Pro

From iPhone X Apple company come out with more innovative smartphone which is iPhone
11 Pro slightly different in the features. The features as below:
• Improved the water resistant in iPhone 11 Pro

• An interior ultra-wide shot.
• AirDrop using the U1 chip
• USB-C Lightning Cable and USB-C charger
• The vivid and bright Super Retina XDR display
From the above features, iPhone 11 Pro is a product innovation because it changed in the design
of established product. It is added with new features. This is also known as radical innovation
because it provides something new features to the world. It reimagined the scope of what a
“phone” could do and rewrote the rules for many markets including photography, e-commerce,
maps/navigation systems, television, movies, and music. This iPhone 11 Pro delivers a step-
change in performance improvement.

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BPME2023 CREATIVITY & INNOVATION (GROUP D)

SECOND SEMESTER SESSION 2019/2020 (A192)

CREATIVE AND INNOVATIVE ASSESSMENT

12th July 2020

Existing product – Portable Ironing Board

Innovative product – Multifunctional Design: Ironing Board & Mirror

Innovative product – Multifunctional design: Ironing board and mirror.

Innovative product – Puma Backpack with hoodie

Innovative product – Backpack with Hoodie

Existing product – iPhone 10

Innovative product – iPhone11

New innovative product-iPhone11 Pro

• Improved the water resistant in iPhone 11 Pro

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