Search Engine Optimization
Search Engine Optimization
Search Engine Optimization
2 Introduction to SEO
TEXTBOOK EXERCISE SOLVED
Q1. Fill in the blanks.
2. Backlinks are links on one website that, when clicked, take the user to
another site.
4. An SEO Audit helps to find out what you can be done to improve
ranking on search engines, so that consumers can find the website
with greater ease.
A B
a) Desktop friendly
d) No backlinks
Q4. Answer in brief.
Ans :SEO is a technique used for: designing and developing a website be
to rank high in search engine results.
2. Black Hat SEO : Uses techniques that search engines do not
approve.
2. Create quality content that people actively want to read and
share
5. Standard compliant HTML :- Use CSS define the layout, colors, and
fonts of a web page.
Ans Black Hat SEO : Uses techniques that search engines do not
approve.
1. Duplicate Content: This is one of the techniques where content
from one page is simply copied by the website owner onto his
own website. Google is strictly against this practice and believes in
originally created content.
3. Invisible Text:- The intention here is to match the text color to
the color of the background. By doing so, website owners hide
their keywords from users but make it visible to the Google search
engine.
A list of keywords. Need to be carefully choosen to optimize the
search.
Keyword Research and Analysis is an important part of the Search
Engine Optimization (SEO) as well as “ Search Engine
Marketing".
For“ Search Engine Marketing”, one can pay for certain keywords.
Ex. Google AdWords Keyword Planner
1. <TITLE> : Title is the first thing that user notices in search
result list while using Google for searching. Contents should be up
to 60 characters (spaces included).
Ans: Image Tags with ALT attribute : The alt attribute gives
information about the image, so even if image the does not download, it
can make the viewers understand the image related information
ADDITIONAL QUESTIONS
Q1.Fill in the Blanks
1.SEO(search Engine optimization) is a technique used for designing and
developing a website be to rank high in search engine results.
2. Search Engine is an online program or software that helps users to search for
information on world wide web.
<!doctype html>
6. SEO
Audit helps to find out what could be done to improve ranking on se
arch engines, so that consumers could find the website with greater
simplicity.
7. Robots.txt file tells search engine which pages you
want to exclude from indexing.
Q2.True or false
ANS: True
2. SEO is a subset of search engine marketing.
AnS:True
3. <img> it should be self enclosed like this- <img />
AnS:True
4. With Social bookmarking, you can not create high-quality backlinks.
AnS:False
AnS:False
7. <img> with alt attribute also contributes to Optimization .
AnS:True
c.A description of your company that is displayed above the title tag.
4. Using the same keywords too many time on your web pages, which has a
negative effect on user experience and ranking, is a practice called:
a.keyword stuffing
b.keyword density
c.keyword research
b.Standard Elimination
7. What term best denotes the content of a website that spiders can
understand and index easily?
a.readable content
b.quality content
c.indexable content
a.120 characters
b.40 characters
c.60 characters
10. If you were to use keywords in the same color as the background of
your website, thus hiding them, what kind of SEO technique would you be
practicing?
a.Leverage branding
d. None of these
a. Tapping
b. None of these
c. Fooling
d. Cloaking
a. Keyword Hijacking
b. Keyword Stuffing
c. Keyword Cloaking
d. None
c. The No of times the keyword used multiply by total no of word count on page
15. Which query will give the list of web pages indexed by a particular search
engine on given domain
a. list:http://www.websitename.com
b. link:http://www.websitename.com
c. webpage:http://www.websitename.com
d. site:http://www.websitename.com
1.Which of the following tactics are good for your search rankings?
b. On Page
a. Title tags
b. H1 Tags
c. Description
d. Blog/forums
e. Social media
a) Seomator
b) SEOptimer
c) Robot.txt
d) Social bookmarking
e) Google chrome
a. Break or Bend search engine rules
b. Focus on search engines over users
c. Optimize for humans not search engines;
d. Create quality content that people actively want to read and s
hare.
e. Break or Bend search engine rules
Q5.Select 3 options
a. Website-Website relationship
b. Do other websites refer to you
c. do you refer to others?
d. Text displayed to the end user
a) Title tags
b) H1 Tags
c) Description
d) Blog/forums
e) Social media
a) Uses techniques that search engines do not approve.
b) Break or Bend search engine rules
c) Focus on search engines over users
d) Optimize for humans not search engines;
e) Create quality content that people actively want to read and shar
e.
a. Duplicate content
c. Invisible text
a. Meta-description Tag :
b. Image Tags with ALT attribute
c. Heading Tags
d. Social Bookmarking
e. Backlinks