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    Proposal Template - Vans Advert

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    api-505790706
    This proposal outlines an advertising campaign for Vans featuring a 60-second commercial. It will showcase a character traveling with friends/family and experiencing sights. The tagline is "Seeing the sights with Vans". The ad will air on ITV and promote the hashtag #SeeTheSights. It aims to inspire 17-25 year olds to embark on their own journeys. A realistic style will be used to persuade viewers. The crew includes a director, producer, camera operator and editor. Filming locations include train stations, homes, and skate spots.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Proposal Template - Vans Advert

    Uploaded by

    api-505790706
    71 views3 pages
    This proposal outlines an advertising campaign for Vans featuring a 60-second commercial. It will showcase a character traveling with friends/family and experiencing sights. The tagline is "Seeing the sights with Vans". The ad will air on ITV and promote the hashtag #SeeTheSights. It aims to inspire 17-25 year olds to embark on their own journeys. A realistic style will be used to persuade viewers. The crew includes a director, producer, camera operator and editor. Filming locations include train stations, homes, and skate spots.

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    proposal template - vans advert

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    This proposal outlines an advertising campaign for Vans featuring a 60-second commercial. It will showcase a character traveling with friends/family and experiencing sights. The tagline is "Seeing the sights with Vans". The ad will air on ITV and promote the hashtag #SeeTheSights. It aims to inspire 17-25 year olds to embark on their own journeys. A realistic style will be used to persuade viewers. The crew includes a director, producer, camera operator and editor. Filming locations include train stations, homes, and skate spots.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    71 views3 pages

    Proposal Template - Vans Advert

    Uploaded by

    api-505790706
    This proposal outlines an advertising campaign for Vans featuring a 60-second commercial. It will showcase a character traveling with friends/family and experiencing sights. The tagline is "Seeing the sights with Vans". The ad will air on ITV and promote the hashtag #SeeTheSights. It aims to inspire 17-25 year olds to embark on their own journeys. A realistic style will be used to persuade viewers. The crew includes a director, producer, camera operator and editor. Filming locations include train stations, homes, and skate spots.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    A Proposal for an Advert Campaign

    VANS
    Prepared by Your name here

    Deep Valley
    08/12/2020

    PROPOSAL

    Short summary of idea:

    We want to show the journey with vans and show this by allowing the audience to see our
    main character to travel through with friends/family we also wanted to show the character
    traveling by filming them at a train station or making their own transport.

    Tag line:

    “Seeing the sights with Vans”

    Proposed length of advert and platform/channel it will be shown on:

    Our advert will be exactly sixty seconds/one minute the channel that it will be shown on will
    be ITV.

    SM handles/Hashtags:

    See the sights

    Call to action:

    We wanted that to promote seeing the sights with Vans, we also thought about the
    possibility to get local celebrities to promote the Vans brand itself as well as being able to
    get different influencers based on traveling to promote the tag line and the hashtag.
    Which advertising structure are you going to use?:

    Our advertising structure is realistic as it shows a realistic situation that the audience may
    want to part in traveling through their own journey.

    Which Style do you plan on using?:

    A realistic advert is one that can gain the audiences attention by assuring the viewers to
    experience their own journey of everyday life

    Which technique of persuasion will you use?:

    We will persuade the audience by inspiring them to go and experience the journey through
    themselves

    Who is your target audience?:

    Our target audience is between 17-25 years old because we wanted to keep as close to the
    average as Vans its own target audience as well as keeping its niche with the interest of the
    company such as surf, snowboarding, BMX, motocross teams as well as clothing, shoes and
    skateboarding.

    Cap codes you have to be aware of:

    Motoring - Social responsibility rules for motor vehicles, covering safety, speed and
    irresponsible or anti-social driving behaviours.

    Who is working on the film (include job roles):

    Timothy Croker as editor

    Charlie Deakin as director

    Lizzie Hayes as producer

    Reece Waugh as camera operator

    Resources needed (crew, cast, props, locations):

    Crew:

    Timothy Croker assisting the camera operator

    Charlie Deakin directing as well as being the main character within the advert

    Reece Waugh as camera operator filming the advert

    Lizzie Hayes as producer helping complete the pre=production folder


    Props:

    Skateboard

    Vans clothing

    Vans Shoes

    Locations:

    Uphill

    Worle train station

    Team member’s home

    Warrens hill

    Morrison underpass

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