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    Chapter 4 The Internal Assessment

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    She Bayamban
    The document discusses the internal assessment process for strategic management. It explains that an internal assessment involves analyzing a company's internal strengths and weaknesses as well as external opportunities and threats. It also examines a company's mission. The internal assessment parallels the process of an external audit and involves gathering information from various departments including management, marketing, finance, production, and research and development. Additionally, the document discusses the resource-based view of analyzing a company's physical, human, and organizational resources. It also explores how organizational culture and the values, beliefs, legends, and rituals shape company behavior. Finally, key functions of various business areas like marketing, finance, production, and research and development are summarized.

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    © All Rights Reserved
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    Chapter 4 The Internal Assessment

    Uploaded by

    She Bayamban
    185 views17 pages
    The document discusses the internal assessment process for strategic management. It explains that an internal assessment involves analyzing a company's internal strengths and weaknesses as well as external opportunities and threats. It also examines a company's mission. The internal assessment parallels the process of an external audit and involves gathering information from various departments including management, marketing, finance, production, and research and development. Additionally, the document discusses the resource-based view of analyzing a company's physical, human, and organizational resources. It also explores how organizational culture and the values, beliefs, legends, and rituals shape company behavior. Finally, key functions of various business areas like marketing, finance, production, and research and development are summarized.

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    THE INTERNAL ASSESSMENT

    Original Title

    CHAPTER 4 THE INTERNAL ASSESSMENT

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    The document discusses the internal assessment process for strategic management. It explains that an internal assessment involves analyzing a company's internal strengths and weaknesses as well as external opportunities and threats. It also examines a company's mission. The internal assessment parallels the process of an external audit and involves gathering information from various departments including management, marketing, finance, production, and research and development. Additionally, the document discusses the resource-based view of analyzing a company's physical, human, and organizational resources. It also explores how organizational culture and the values, beliefs, legends, and rituals shape company behavior. Finally, key functions of various business areas like marketing, finance, production, and research and development are summarized.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    185 views17 pages

    Chapter 4 The Internal Assessment

    Uploaded by

    She Bayamban
    The document discusses the internal assessment process for strategic management. It explains that an internal assessment involves analyzing a company's internal strengths and weaknesses as well as external opportunities and threats. It also examines a company's mission. The internal assessment parallels the process of an external audit and involves gathering information from various departments including management, marketing, finance, production, and research and development. Additionally, the document discusses the resource-based view of analyzing a company's physical, human, and organizational resources. It also explores how organizational culture and the values, beliefs, legends, and rituals shape company behavior. Finally, key functions of various business areas like marketing, finance, production, and research and development are summarized.

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    You are on page 1of 17

    Chapter 4

    The Internal Assessment

    Strategic
    Management:
    Concepts & Cases
    11th Edition
    Fred David

    Ch 4 -1
    Nature of an Internal Audit

    Basis for Objectives & Strategies

    ■ Internal strengths/weaknesses
    ■ External opportunities/threats
    ■ Clear statement of mission

    Ch 4 -2
    Internal Audit

    Parallels process of external audit

    •Information from:
    •Management
    •Marketing
    •Finance/accounting
    •Production/operations
    •Research & Development
    •Management Information Systems

    Ch 4 -3
    Resource Based View (RBV)

    Approach to Competitive Advantage

    Internal resources are more important


    than external factors

    Ch 4 -4
    Resource Based View (RBV)

    Three All Encompassing Categories

    1. Physical resources
    2. Human resources
    3. Organizational resources

    Ch 4 -5
    Resource Based View (RBV)

    Empirical Indicators

    ▪ Rare
    ▪ Hard to imitate
    ▪ Not easily substitutable

    Ch 4 -6
    Integrating Strategy & Culture

    Organizational Culture

    Pattern of behavior developed by an


    organization as it learns to cope with its
    problem of external adaptation and
    internal integration…is considered valid
    and taught to new members

    Ch 4 -7
    Integrating Strategy & Culture

    Value
    s Belief
    Lege
    nds s

    Hero Cultural Rites


    es Products

    Symb Ritual
    Myth
    ols s
    s

    Ch 4 -8
    Management
    Stage When Most
    Function Important
    Planning Strategy Formulation

    Organizing Strategy Implementation

    Motivating Strategy Implementation

    Staffing Strategy Implementation

    Controlling Strategy Evaluation

    Ch 4 -9
    Marketing

    Customer Needs/Wants for Products/Services

    1. Defining
    2. Anticipating
    3. Creating
    4. Fulfilling

    Ch 4 -10
    Marketing
    Marketing Functions

    1. Customer analysis
    2. Selling products/services
    3. Product & service planning
    4. Pricing
    5. Distribution
    6. Marketing research
    7. Opportunity analysis

    Ch 4 -11
    Finance/Accounting
    Finance/Accounting Functions

    1. Investment decision (Capital budgeting)


    2. Financing decision
    3. Dividend decision
    4. Financial analysis – Key financial ratios

    Ch 4 -12
    Production/Operations

    Production/Operations Functions

    ▪ Process
    ▪ Capacity
    ▪ Inventory
    ▪ Workforce
    ▪ Quality

    Ch 4 -13
    Research & Development

    Research & Development Functions

    ▪ Development of new products before


    competitors
    ▪ Improving product quality
    ▪ Improving manufacturing processes to
    reduce costs

    Ch 4 -14
    Management Information
    Systems

    ■ Information Systems
    ■ CIO/CTO
    ■ Security
    ■ User-friendly
    ■ E-commerce

    Ch 4 -15
    Ch 4 -16
    Ch 4 -17

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