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    ADVANCED SEO Syllabus (Course Start Soon) PDF

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    mani
    This document is an advanced SEO syllabus prepared by Santosh Kumar of Quality Zone Infotech. It provides an overview of topics related to website development, search engine optimization, on-page and off-page optimization techniques, social media marketing, online advertisements, and Google Analytics. The syllabus aims to educate fresher's on these important digital marketing concepts and strategies.

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    ADVANCED SEO Syllabus (Course Start Soon) PDF

    Uploaded by

    mani
    199 views9 pages
    This document is an advanced SEO syllabus prepared by Santosh Kumar of Quality Zone Infotech. It provides an overview of topics related to website development, search engine optimization, on-page and off-page optimization techniques, social media marketing, online advertisements, and Google Analytics. The syllabus aims to educate fresher's on these important digital marketing concepts and strategies.

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    ADVANCED-SEO-Syllabus(Course-start-soon).pdf

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    This document is an advanced SEO syllabus prepared by Santosh Kumar of Quality Zone Infotech. It provides an overview of topics related to website development, search engine optimization, on-page and off-page optimization techniques, social media marketing, online advertisements, and Google Analytics. The syllabus aims to educate fresher's on these important digital marketing concepts and strategies.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    199 views9 pages

    ADVANCED SEO Syllabus (Course Start Soon) PDF

    Uploaded by

    mani
    This document is an advanced SEO syllabus prepared by Santosh Kumar of Quality Zone Infotech. It provides an overview of topics related to website development, search engine optimization, on-page and off-page optimization techniques, social media marketing, online advertisements, and Google Analytics. The syllabus aims to educate fresher's on these important digital marketing concepts and strategies.

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    © All Rights Reserved
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    You are on page 1of 9
    At a glance
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    The document discusses various topics related to search engine optimization (SEO) including website overview, SEO techniques, on-page and off-page optimization strategies, social media marketing, online advertisements, and Google Analytics.

    The document discusses black hat SEO, white hat SEO techniques. It also discusses social media marketing platforms like blogs, video marketing, and microblogging.

    On-page optimization techniques discussed include site analysis, meta tags, sitemaps, keyword research, internal linking, title tags, link structuring, image optimization and more.

    Quality Zone Infotech

    Noida Sec 62, Near Rajat Vihar


    24 * 7 Service Provider,
    Info@qualityzoneinfotech.com

    ADVANCED SEO Syllabus

    Prepared for: Fresher’s

    By Santosh Kumar (www.qualityzoneinfotech.com)

    www.qualityzoneinfotech.com Page 1
    Quality Zone Infotech
    Noida Sec 62, Near Rajat Vihar
    24 * 7 Service Provider,
    Info@qualityzoneinfotech.com

    Website Overview:
    • Types of websites

    • Websites vs Portals

    • Page rank

    • Architecture of Website

    • Website Designing Basics

    • Domain, Hosting

    • SWOT analysis of website

    • Difference between dynamic & static website

    • Target Segmentation

    Search Engine Optimization:


    • What is SEO

    • Need of SEO

    • Search Engines

    • How search engines work?

    • Major functions of a search engine

    • Web Traffic

    • Different types of keywords

    • Google trends & insights

    • Steps in SEO

    www.qualityzoneinfotech.com Page 2
    Quality Zone Infotech
    Noida Sec 62, Near Rajat Vihar
    24 * 7 Service Provider,
    Info@qualityzoneinfotech.com

    Search Engine Optimization Techniques:


    • Black Hat SEO

    • White Hat SEO

    On Page Optimization:
    • Site Analysis

    • Analysis of Similar websites

    • Meta Tags

    • Creating Sitemaps

    • Creating Robots file

    • Optimize SEO Content

    • Canonical Implementation

    • Keyword Research

    • Keyword Density

    • Internal linking

    • Meta tags creation

    • Basic HTML knowledge

    • Hyperlink Optimization

    • In depth site Analysis

    • Link Validation

    • Meta Description Tags Optimization

    • Meta Keywords Tags Optimization

    • Navigation & Design Optimization

    • Text Modification Optimization

    www.qualityzoneinfotech.com Page 3
    Quality Zone Infotech
    Noida Sec 62, Near Rajat Vihar
    24 * 7 Service Provider,
    Info@qualityzoneinfotech.com

    • Title Tag Optimization

    • Broken Links Checking

    • Internal Link Structuring

    • Site Back-links count

    • Optimization for Multiple Browsers

    • Google, Yahoo & Bing Site Map Creation

    o Google webmasters tool

    o Quick indexing techniques

    o Search Engine Submission

    o Online PR

    o Case Study of White Hat SEO

    o Case Study of Black Hat SEO

    o Case Study of Grey Hat SEO

    o Google Sandbox Effect

    o Image Optimization

    o Optimization of Keyword

    o Bold, Italic effect to main keywords

    o Canonicalization

    o Competition Analysis

    o CSS Validation

    o Html Validation

    o Google Base Feeds

    o H Tags Optimization (Eg: H1, H2, H3)

    www.qualityzoneinfotech.com Page 4
    Quality Zone Infotech
    Noida Sec 62, Near Rajat Vihar
    24 * 7 Service Provider,
    Info@qualityzoneinfotech.com

    o HTML Code Clean Up & Optimization

    o Image Optimization

    o URL Rewrite

    o W3C Validation

    o Google Webmaster Tools account setup & monitoring Website Spell Check

    o Check Search Engine Road Blocks

    o Local Search Engine Optimization

    Off Page Optimization:


    Page Rank

    hoo Question Answer Participation

    www.qualityzoneinfotech.com Page 5
    Quality Zone Infotech
    Noida Sec 62, Near Rajat Vihar
    24 * 7 Service Provider,
    Info@qualityzoneinfotech.com

    Release

    Blog Writing

    www.qualityzoneinfotech.com Page 6
    Quality Zone Infotech
    Noida Sec 62, Near Rajat Vihar
    24 * 7 Service Provider,
    Info@qualityzoneinfotech.com

    Video Marketing

    Managing an Account

    SOCIAL MEDIA MARKETING:

    e Creation

    www.qualityzoneinfotech.com Page 7
    Quality Zone Infotech
    Noida Sec 62, Near Rajat Vihar
    24 * 7 Service Provider,
    Info@qualityzoneinfotech.com

    Micro Blogging:

    Video Marketing:

    Online Advertisements:
    • Introduction Online Advertisements

    • Online Advertisements Types

    • Banner Advertisements

    • Rich Media Advertisements

    • Textual Advertisements

    • Video Advertisements

    www.qualityzoneinfotech.com Page 8
    Quality Zone Infotech
    Noida Sec 62, Near Rajat Vihar
    24 * 7 Service Provider,
    Info@qualityzoneinfotech.com

    • Image Advertisements

    Google Analytics:

    • Google Analytics

    • Importance of Google Analytics

    • Fundamentals of Google Analytics

    • How to Track Landing Pages

    • How to Track Location

    • User Tracking

    • Tracking Conversions

    • Monitoring Website Performance

    • Monitoring Visitors Behavior

    • Setting up Goals and Funnels

    • Other Analytics Platforms

    Regards,
    Santosh Kumar
    Quality Zone Infotech
    Mobile: +91- 8802 8686 16
    Email: info@qualityzoneinfotech.com

    www.qualityzoneinfotech.com Page 9

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