Summary of Strategic IT Transformation at Accenture
Summary of Strategic IT Transformation at Accenture
Summary of Strategic IT Transformation at Accenture
Arthur Andersen decided to split its business into two separate entities: Andersen Consulting, in
charge of all consulting activities of the firm, and Arthur Andersen, which continued to provide
traditional financial audit services. Andersen Consulting began a process of arbitration that
sought to separate the consulting division from the financial audit firm. Accenture had the right
to use Andersen’s technology infrastructure for one year. This gave Accenture only a very short
time to create an IT infrastructure of its own. Arthur Andersen had viewed internal IT the way
most large companies still do today: as a cost center with an assigned budget, run largely by
technology-savvy engineers with limited involvement from management. As in other traditional
organizations, IT expenditures at Andersen were budgeted in yearly meetings. There was
pushback from different levels of the organization, especially within large contingents of the IT
staff who were more comfortable conceiving their roles as “providing superior technical
insights.” The new approach now made IT staff responsible not only for operational statistics
such as server up-time but also for dealing with people and satisfying service levels, for
managing an internal technology service, and for creating and delivering IT tools that would
support Accenture’s business requirements.
Accenture could espouse, to the extent possible, a one-platform approach—that is, have one
strategic partner provide compatible applications that might not necessarily be best in class. A
single global platform would resolve the problem of the Pareto effect created by the company’s
requirements, wherein a relatively small number of specialized applications needs tended to
create a disproportionately large number of complexities. Accenture’s negotiating power
regarding future purchases from that one vendor, who would recognize that any decision to
move to a different platform would be a costly one. Furthermore, if the vendor was not
financially strong or encountered future operating challenges, Accenture could put itself at risk
should the vendor fail financially. Accenture chose Microsoft because of the software giant’s
solid financial position its global presence, and the high degree of integration it offered in its
applications. Microsoft provided Windows NT to run Accenture’s server and network
infrastructure, as well as its SQL database for all data-related tasks. Accenture also adopted
Microsoft Outlook for its e-mail client, together with other tools from the Microsoft Office suite
of products.
To maximize efficiency while maintaining appropriate levels of service, Accenture decided to
run its e-mail infrastructure under a managed service approach. The new directive entailed
fundamental changes in the organization. For one, several IT engineers were named managers of
an internal product—not simply custodians of an IT application. As product managers, they
became responsible for innovating around that particular product, as well as for offering
different“flavors” for the product that would satisfy the various segments of internal customers
in the Accenture organization. Under this managed service approach, every product offering was
accompanied by different levels of service, each with a distinctive price point for the end user.
Accenture’s IT steering committee faced important strategic choices when deciding what to
outsource and what to retain in-house. To make a decision, Accenture divided activities into
different buckets: processes that provided a differentiating competitive core; processes involving
highly confidential information; and processes involving tasks that were repetitive and, although
important, could be considered common in any services firm. The decision then became easier.
Accenture was open to outsourcing rote IT tasks to capable providers. At a basic level, these
tasks included data-center management, storage, and hardware maintenance, among others. At a
more sophisticated level,
Accenture began to outsource the development of most of its IT applications. Accenture also
leveraged its ability and experience to effect a single-instance, big-bang implementation of SAP
across the globe—perhaps one of the largest implementations of its type for a service
organization. The risky move faced significant pushback from global offices more familiar with
customized platforms, but Accenture skillfully communicated the ways in which the new
platform would drive cost competitiveness worldwide.