Annexure - Iv: Berger, Quality Council Spar Over Lead Content Report

Annexure -iv
Homework Title / No. : Home work –II Course Code : MGT 612
Course Instructor : Mr. Syed Tabrez HassanCourse Tutor (if applicable) : ____________
Date of Allotment : ____11/1/11_________________ Date of submission : __21/1/11__________
Student’s Roll No._______A11, ______ Section No. : _______S1905__________________
Declaration:
I declare that this assignment is my individual work. I have not copied from any other student’s work or
from any other source except where due acknowledgment is made explicitly in the text, nor has any part
been written for me by another person.
Student’s Signature:
aijaz ahmad/
Evaluator’s comments:
_____________________________________________________________________
Marks obtained : ___________ out of ______________________
Content of Homework should start from this page only:
BERGER, QUALITY COUNCIL SPAR OVER LEAD CONTENT REPORT
The case against Berger paints regarding the presence of extra amount of lead in their paint
containers was claimed and counter claimed by the QCI and others and Berger respectively. The
claim was strong enough to weaken the strengths of Berger paints.
This claim against the Berger paints would put impact on the sales of Berger paints, as it
was made public. So for the Berger’s brand equity is concerned no compromise should made
with the quality control checks or the quality of the products, which will shun any type of claim
against the company.
Coca Cola – Rural Marketing Strategy
The rural marketing strategies of coca-cola helped it to tap the untapped rural market. After
profound analysis of rural market coco-cola developed certain valuable strategies in terms of
promotion ,packaging, pricing, distribution networks etc which were based on the three A’s i.e.
Availability ,Affordability, Accessibility. The availability of products, the affordability to the
rural consumer and the accessibility of products which we generally can describe, right product,
right place and right time. Coco-cola understood the behavior and spending power of rural
consumer and accordingly strategies were made to suffice the needs of the rural customer. These
strategies result in the attainment of the rural untouched market.
Post-split, Hero group to bring in 3-wheelers

The hero group has planned to enter into three wheeler segment of automobile market, followed
by the demand and the splitting from Honda motors. The company has identified the market and
now steps are being made to grab this market by developing engines and by modifying the
motorbike engines, for this supplier have been informed to work upon the needs of the company.
Elite Honda to go to town with Brio

Honda motors after analyzing the market competition and their product category is coming with
the small car Brio which according to govt.standards however cannot be considered small car.
But somehow Honda will try to overcome the failure of Honda jazz the low priced product of
Honda.
The competition and the product differentiation of competitors led Honda to revive its
marketing strategy in order to sustain in the market where Suzuki, Ford, Tata and others are
dominant and preferred choices of the consumer. Therefore Honda has changed its approach now
and is coming with the product which will be priced between 5-6 lac INR. The company is
expecting some heights from this product by expanding reach in towns and other rural and semi
urban areas.
MCD just opened an account in Facebook

Taking the help of modern IT tools, MCD has changed the role of social networking site known
for chatting with friends, comments and so on. Now with the help of same social networking site
govt. and Non government agencies have strategies their position and role, now by the help of
this unpaid and easy accessible site like facebook, people can ask, register their complaint all in
their home. MCD has understood the need and the fast life of Delhiites and therefore for their
ease used face book as a way of communication and mediator so that their problems can be heard
at a much faster time. Which will save the time and cost of both the parties involved.
Desi Flavour: Parle bakes regional plan

Parle biscuits ltd is going regional. The company is picking local actors for this purpose.
The company has acknowledged that endorsement of regional actors in the south and
north will yield result for the company in the rural market and rural people are well versed with
them. This will benefit company in two ways
1. It will minimize the cost .

2. It will help in reaching to the rural masses.
Usually rural people understand their native language better than language foreign to them.
Therefore the marketing strategy being applied by the Parle will help them out and will result in
the success of the campaign.
Pepe jeans flat 30% off
The picture depicts the discount offered by Pepe jeans on all brands therefore used the word flat
and we can also see the in the picture under this big circle, some other lines of varied discount
like 20% 15% 25% but not more than or equivalent to 30 cannot be seen in the ad. It shows
customer that this is the first time when we are offering 30% discount on all products.
r
Reliance Retail to open 150 stores by March-end
The growth in the organized retail market has led various organized retailers to setup their retail
establishments in India as the organized retail market in India is still in the nascent stage. This
scenario is being understood by the modern organized retailers to clutch the portion of this
market and to gain the first entrant advantage. In the same approach reliance retail is opening
new 150 stores by March 2011 establishing its permanence base in the Indian market.
ETIKOPPAKA TOY INDUSTRY ON VERGE OF CLOSURE
The long-term sustenance of any business depends upon the pre determined marketing
techniques and other analytical techniques which led to the commencement of business.
Therefore for any business to sustain in the market proper assessment should be done so that the
business can be carried for longtime with both organic and inorganic growth.
In the same way etikoppaka is on the verge of extinction because of govt.norms, cost, and
supply blockage. The company could not visualize the problem before going extinct. The
conditions prevailing before the industry need immediate substitution in terms of raw material
used for the production, so that company might survive for more years or can be brought to life
back.
Zara sale
The sales promotion strategy adopted by Zara is entirely different from other retailers. Typically
all customers are price sensitive, but the customers who come to Zara do not expect much
discount from the store, hence Zara does not show the discount board but sale without showing
any type of discount percentage. In this way Zara is maintaining the creditability of Zara brand
by not compromising with the price and the quality of products sold at the store.
**************

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Annexure -iv

Date of Allotment : 11/1/11_ Date of submission : 21/1/11

Student’s Roll No.___A11, Section No. : _S1905______________

Marks obtained : _ out of ____________

Content of Homework should start from this page only:

BERGER, QUALITY COUNCIL SPAR OVER LEAD CONTENT REPORT

Post-split, Hero group to bring in 3-wheelers

Elite Honda to go to town with Brio

MCD just opened an account in Facebook

Desi Flavour: Parle bakes regional plan

1. It will minimize the cost .

Pepe jeans flat 30% off

ETIKOPPAKA TOY INDUSTRY ON VERGE OF CLOSURE

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