Scribd Logo
Upload

Welcome to Scribd!

  • 48 views

    Asian Paints Limited Advertisement Group 13

    Uploaded by

    Sandeep
    This document provides information about a training session submitted by students from the National Institute Of Construction Management and Research to Dr. Devang Desai. It discusses an advertisement campaign by Asian Paints for their Ultima Protek product. The campaign aims to establish Ultima Protek as the gold standard for home exterior protection. It features actor Ranbir Kapoor who believes the lamination from Ultima Protek will protect his home like his political career. The advertisement humorously promotes the product's 10-year warranty and protection benefits. It also outlines advantages of Ultima Protek like its fibre reinforcement, 10-year warranty, Teflon finish, environmental friendliness, crack bridging abilities up to 2mm, and structural protection

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Asian Paints Limited Advertisement Group 13

    Uploaded by

    Sandeep
    48 views4 pages
    This document provides information about a training session submitted by students from the National Institute Of Construction Management and Research to Dr. Devang Desai. It discusses an advertisement campaign by Asian Paints for their Ultima Protek product. The campaign aims to establish Ultima Protek as the gold standard for home exterior protection. It features actor Ranbir Kapoor who believes the lamination from Ultima Protek will protect his home like his political career. The advertisement humorously promotes the product's 10-year warranty and protection benefits. It also outlines advantages of Ultima Protek like its fibre reinforcement, 10-year warranty, Teflon finish, environmental friendliness, crack bridging abilities up to 2mm, and structural protection

    Original Description:

    marketing strategy assognment

    Original Title

    Asian Paints Limited Advertisement group 13 (1)

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document provides information about a training session submitted by students from the National Institute Of Construction Management and Research to Dr. Devang Desai. It discusses an advertisement campaign by Asian Paints for their Ultima Protek product. The campaign aims to establish Ultima Protek as the gold standard for home exterior protection. It features actor Ranbir Kapoor who believes the lamination from Ultima Protek will protect his home like his political career. The advertisement humorously promotes the product's 10-year warranty and protection benefits. It also outlines advantages of Ultima Protek like its fibre reinforcement, 10-year warranty, Teflon finish, environmental friendliness, crack bridging abilities up to 2mm, and structural protection

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    48 views4 pages

    Asian Paints Limited Advertisement Group 13

    Uploaded by

    Sandeep
    This document provides information about a training session submitted by students from the National Institute Of Construction Management and Research to Dr. Devang Desai. It discusses an advertisement campaign by Asian Paints for their Ultima Protek product. The campaign aims to establish Ultima Protek as the gold standard for home exterior protection. It features actor Ranbir Kapoor who believes the lamination from Ultima Protek will protect his home like his political career. The advertisement humorously promotes the product's 10-year warranty and protection benefits. It also outlines advantages of Ultima Protek like its fibre reinforcement, 10-year warranty, Teflon finish, environmental friendliness, crack bridging abilities up to 2mm, and structural protection

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 4

    National Institute Of Construction Management and Research

    Session(2020-2022)

    Asian Paints Limited

    Submitted to: Dr. Devang Desai

    Submitted By:
    AP20484- Keshava Puchakayala
    AP 20528- Palash Raut
    AP20529- Shashank Neelam
    AP20530- Arihant.J
    AP20532- Mukesh Chowdary SP
    AP20543- K.K.S.Sandeep
    AP20546- Pavankumar Telluri
    AP20586- Dommaraju Balaji
     Asian Paints Apex Ultima Protek Laminate Your Address Ad
    Newspaper. This Advertisement has been released in Times of
    India Newspaper, Mumbai Edition on 9-2-2019.
     Asian Paints has been known for years for its ad films laced with
    humour and an underlying opportunity to create a strong
    positioning for the brand.
     Asian Paints recently launched a campaign to establish Ultima
    Protek as the ‘Gold Standard’ in protection for the exteriors of
    every home
     The film features Ranbir Kapoor as an aspiring politician who
    firmly believes that his house, his symbol of pride, will shield him
    through the troubled times of his political career
     The ad shows Asian Paints Ultima Protek — the ‘lamination’ of his
    home — gives him the confidence that no matter how bad the
    times are his home will stay as good as new for years to come.
     In the TVC, Ultima Protek with its Lamination Guard technology
    and 10-year warranty protects Ranbir’s home just like his political
    career
     It’s a beautiful, satirical ad. They’ve managed to keep the overall
    ad light, just as Asian Paints ads usually have been down the
    years, keeping true to the brand. The biggest twist comes when
    you realise that the house belongs to a minister from the current
    political scenario. It educates and at the same time sells the
    product qualities.
    ADVATAGES OF THIS PRODUCT
    Fibre
    The Fibre in Ultima Protek base coat forms a protective mesh to provide
    the adequate crack bridging property along with waterproofing for the
    exterior walls.
    10 years Warranty
    Ultima Protek comes with a promise of 10 years of performance
    warranty.
    Teflon
    The only exterior emulsion in India that comes with Teflon for
    exteriors, which provides excellent washability and finish.
    Environmentally Responsible
    This product is formulated without carcinogens, heavy metals (lead,
    mercury, arsenic, chromium, cadmium, arsenic) and Alkylphenol
    Ethoxylates (APEOs), and complies with the VOC limits specified in the
    GS-11 Standard.
    Crack Bridging
    Ultima Protek film has significantly higher elongation and comes with
    unique fibre reinforcement thereby offering a unique crack bridging
    ability of upto 2mm.
    Structural Protection
    Ultima Protek System has excellent CO2 diffusion (carbonation)
    resistance & prevents the corrosion of rebar within the concrete matrix,
    leading to superior structural protection.

    You might also like