Total Loyalty Company

An innovative approach to
Staff Engagement Solution
May 2017

EMPLOYEE ENGAGEMENT | WORK-LIFE INTEGRATION | CORPORATE WELLNESS | LOYALTY SOLUTIONS

Total Loyalty Company.
We help our clients develop happy workplaces.

We are all aware of Hong Kong’s high-stress workplaces.

We can make a difference just by tackling the problem in different ways.

www.totalloyalty.asia 2
 Modern Life

WORK HOME PLAY SLEEP

“Employees in Hong Kong work on average

48.7 hours per week, 22% higher than
recommended by the International Labour
Organisation.” Community Business 2014

www.totalloyalty.asia 3
What drives a happy workplace?

Robert Half “Its time we all work happy” report, 2017

TLC can deliver a program that shows value to

each employee, makes them feel appreciated, and
make them feel proud to work for your company.

www.totalloyalty.asia 4
Total Loyalty Company.
Delivering Happy and Healthy Workplaces.

We do this through:

• Provide more lifestyle beneficial services in the workplace

• Integrate work and life -> rather than force work-life balance

Our solution includes:

• A company branded web based platform

• Group sourcing of staff discounts and offers
• Holistic year round programs
• Run all the staff activities (including annual dinners, spring dinners)
• Weekly communication to staff for maximum engagement

www.totalloyalty.asia 5
Total Loyalty Company.
We make HR teams look good!

We take the stress and effort away from HR to deliver

these “non-core” services.

It allows them to have a stand out solution to tackle

work-life balance, staff engagement and wellbeing
concerns.

www.totalloyalty.asia 6
TLC is the only company in Hong
Kong providing such programs.

We are really 2 businesses:

- HR outsourcing solution for better staff engagement

- Direct marketing channel to connect merchants

directly to consumers with disposable income – corporate
employees

We call these staff loyalty programs.

www.totalloyalty.asia 7
The TLC Model.

Combination of online and offline services to provide a year

round holistic solution.

www.totalloyalty.asia 8
TLCEvents.
As part of our service, we will help you handle all your staff
related events, including:

- Annual Dinners
- Spring Dinners
- Family Carnivals
- Team Building events
- Lunch & Learn
- Wellness campaigns
- Health Weeks

www.totalloyalty.asia 9
Inspiring lunch&learn series.
As part of our service, we will help you source and run a
reguarl lunch & learn speakers, covering topics such as:

- Health and wellbeing

- Personal development
- Financial planning
- Parenting
- Go Green
- Inspiring individuals

We can also arrange workshops covering:

- Stretch class
- Dance class
- Yoga
- Office de-stress
- Breathing
- Cooking
- Learning new skills

www.totalloyalty.asia 10
Access to 100s of staff discounts, instantly.
Major Lifestyle Partners Wellness Partners

Retail Partners
F&B Partners

www.totalloyalty.asia 11
Office Marketplace™
A regular activity in the office.

Bring 3-4 vendors to our client’s office.

Provide sampling and special sales.

Why?

Great interaction for staff.

Happy staff -> Productive staff!

Brand value -> Staff are proud to promote

company to the friends and families

www.totalloyalty.asia 12
TLCApplause™
Concierge service for access to
concert tickets in HK & surrounds.

Totally unique service in Hong Kong for

employees as a lifestyle service.

Priority booking service for local and

international concerts (no need to
queue up for tickets).

Discounts for longer running shows

like HK Ballet, HK Philharmonic, etc.

www.totalloyalty.asia 13
AskTLC™
We can provide staff with a free
Shopping Advisory Service, where we
can provide wholesale pricing for any
electrical products.

Products covered include phones,

computers, tablets, kitchenware, TV,
audio and video equipment, vacuum
cleaners, blenders and juicers and
others.

Products are all original manufacturer

products covered by warranty.

Service also cover sourcing of luxury

watches for the best prices.

www.totalloyalty.asia 14
Client Branded Solution.
We will develop a brand for your client
loyalty program. Here is an example we
have done for a recent client for a
program for all the tenants in a building.

www.totalloyalty.asia 15
Mobile app included as part of program.
Easy access to offers on the go, plus a virtual
membership card.

www.totalloyalty.asia 16
Implementation and year round support service.

The key to success is an ongoing program.

Continual touchpoints bring engagement.

Engagement brings trust and loyalty.

www.totalloyalty.asia 17
 All for the price of a cup of
coffee a month.

Does your employees deserve your

company investing the cost of a coffee a
month in their happiness and productivity?

www.totalloyalty.asia 18
A bit about TLC.
• Founder, Sam Lau in industry for over 20 years.
• Launched first such business in 1995 in Australia, started
the staff club outsourcing industry in Australia
• Now servicing over 1.2million members in Australia

• Introduced staff engagement outsourcing to HK in 2011,

starting Total Loyalty Company in Hong Kong
• Platform solution being used in 12 countries
• 40+ clients including:

www.totalloyalty.asia 19
Rewards and Recognition:
2016 HR Vendor of the Year
- Compensation & Benefits Consultant
- Corporate Wellness Consultant

2015 HR Vendor of the Year

- Compensation & Benefits Consultant
- Team Building Provider

The 2013 Marketing Magazine’s

Best Hong Kong CRM/Loyalty Marketing Agency
Bronze Award for Agency of the Year in CRM/Loyalty

2014 finalist CRM/Loyalty Agency of the Year

2015 finalist CRM/Loyalty Agency of the Yea

Entrepreneurship Centre
Cyberport Entrepreneurship Alumni
Incubation Alumni
Recognised as a Caring Company since 2011

Great Place to Work® Institute Best Practice Partner

www.totalloyalty.asia
www.totalloyalty.asia 20
20
Feature interview on TVB show Finance GPS 財金導航

The TVB J5 finance show, “Finance GPS 財金導航“ did a feature story on the unique business
model of Total Loyalty Company.

The interview provides a 360 view of how we help our clients and our merchants. More
importantly it is an independent report on how we help our clients to achieve tangible
results.

Please feel free to click on the image here to access the youtube link to view the interview.

www.totalloyalty.asia 21
Case Studies.

Achieving employee engagement Effective way to implement a global

through a staff social club. staff wellness strategy.

CBRE wants to provide their staff with quality The global brand of Pepsico sets high standards
social activities that will bring together their when it comes to staff benefits, especially in the
expat and local staff. area of staff work-life balance and wellbeing.

TLC developed a staff social club solution based However with a small HR team with regional
around regular events like mahjong nights, ten responsiblities, the limited manpower struggles
pin bowling, and of course the annual Christmas to have the resource priorities to deliver global
party. initiatives in this space.

But knowing that not everyone has time to TLC provides a cost effective solution for Pepsico
attend outside activities, we created quarterly to implement such a program, providing an
onsite market days where we bring along extensive range of corporate perks, quarterly
interesting merchant partners to provide free themed wellness programs and most importantly
sampling for staff, hence creating opportunities the resources to put on the events and activities
for staff to have impromptu get togethers. to able Pepsico staff to enjoy the privileges of a
global brand.

www.totalloyalty.asia 22
Case Studies.

Recognising a need to offer their 600+ employees a more engaging staff wellbeing solution,
Deacons partnered with Total loyalty Company in 2012 to help us start up a staff engagement program where
TLC a program called Deacons Social Circle.

The program consists of a year round calendar of staff activities, the annual Health Week and regular Office
Marketplaces, our signature service where half the staff would visit the marketplace each time for some
instant shopping. The TLC service extends to Deacons CSR programs and green initiatives.

“Total Loyalty Company has developed to be one of our key human capital partners through their market
leading innovation and customer service. Nowadays, staff retention and engagement relies on so much more
than a pay packet and includes perks, benefits and the social environment of the firm. Outsourcing these
services make perfect sense to us as we can leverage TLC’s extensive network and skills to deliver a solution
over and above what we would have been able to do in-house. We pride ourselves in being a market leading
law firm, and we are pleased to be partnering with TLC to offer what we see is a game-changing approach
to staff engagement in Hong Kong”, said Andrew Keith, COO of Deacons.

www.totalloyalty.asia 23
Total Loyalty Company.
We help Hong Kong’s workplaces be
happier and healthier.

Thank you!

For more information please contact:

Sam Lau
Managing Director

e/ sam@totalloyalty.hk
p/ +852 5131 6338
w/ www.totalloyalty.hk

Suite 2202, 22/F, The L.Plaza

367-375 Queens Road Central, Hong Kong

www.totalloyalty.asia 24