Measuring The Effectiveness of Hospitality Curricula Perceived by Undergraduate Students and Their Preparedness"

WORKING TITLE: “ Measuring the Effectiveness of Hospitality Curricula Perceived
by Undergraduate Students and Their Preparedness”
PROBLEM
Introduction
Hospitality education has been a widely studied area and so is hospitality. And
curriculum assessment has been an important tool in measuring the effectiveness of the
curriculum to evaluate student learning and preparedness. It is often stressed that some
level of industry involvement is important in hospitality curriculum assessment as the
hospitality education is heavily linked to the industry. Due to that, this study sets to
measure the hospitality programs in regards to how well they contribute to students’
preparedness for their anticipated future hospitality career as students are participating
in learning as part of the curriculum and the faculty in delivering education to the student
and in developing the curricula to some extent.
.Statement of the Problem
The study addresses the following research questions:
1. What is the demographic profile of selected undergraduate tourism and hospitality

students in terms of:
1.1 Age;
1.2 Gender;
1.3 Marital Status;
1.4 Year level; and
1.5 Course and major?
2. How well do students feel the curriculum prepares them?
3. What particular area in generic skills do the students feel more and less prepared?
4. What particular area in Fundamental curriculum related skills do the students feel
more and less prepared?
5. . What are the factors that contribute most to student preparedness?
Importance of the Study
This study will contribute to the existing hospitality education literature mainly in
the areas of curriculum review and development. Findings of this study would help
hospitality administrators revisit its curriculum to identify the dynamics and shortcomings
of their curriculum. Study such as these helps to analyze the strength and weaknesses
of a curriculum.
Scope and Delimitation of the Study
The scope of the study will be the undergraduate students of hospitality

education program in Davao City specifically 2 rd year and 3rd year students of University
of Southeastern Philippines since they had better knowledge and experience with the
new curriculum. Furthermore, this study focuses on the generic skills/competencies
and Fundamental Curriculum related skills which is our dependent variable to narrow
down the scope of the topic.
Overview of Methodology
This study will utilize quantitative research using descriptive survey method.
Descriptive survey method is used to obtain information concerning current status of the
phenomena to describe “what exists” with respect to variables or conditions in a
situation. In this study, a questionnaire will be used as a tool to gather data to measure
students’ preparedness for their future career through diverse skill sets both generic and
curriculum specific. Moreover, Descriptive analysis will be used to obtain overall mean
values and standard deviations of all variables used in the study. Multiple regression
analyses will be conducted to examine which skill sets were more influential to students’
overall preparedness. Also, t-tests will be used to identify whether there were any
differences in skill sets and perceptions by respondents’ demographic characteristics.
Overview of Conceptual Framework
Generic Skills
Fundamental Student Preparedness

Independent Variable
curriculum related
skills
Dependent Variable Independent Variable

Survey Questionnaire Sample
Part I. Demographic Profile

Instruction: Kindly fill-in the information below.
Name: (Optional) Age: ____

Gender: Female Male LGBTQ
Marital Status: Single Married Divorced Widowed
nd rd
Year level: 2 year 3 year
Course: ___________ Major: Hotel Administration Culinary Arts Management
Part II. Questions

Instructions: Kindly check the box that corresponds to your answer.
The following questions are about the contribution of hospitality curriculum in

developing students’ generic skills.
To what extent do you feel in each of these communication skills?
Poor Below Average Above Excellent N/A

Average Average
Listening Skill
Writing Skill
Speaking Skill
Presentation Skill
To what extent do you feel prepared in each of these conceptual skills?

Average Average
Clear
understanding of
hospitality industry
Sales technique
and concepts
To what extent do you feel prepared in each of the following analytical skills?

Average Average
Using numerical
and techniques
Forecasting and
Budgeting
Problem Solving
Critical Refleive
Thinking
To what extent do you feel prepared in ach of the following teamwork related skills?

Average Average
Working with others
Active in group
discussions
Providing feedback
and motivating
others
To what extentdo you feel prepared in each of the following leadership skills?

Average Average
Managerial skill
Planning skill
Staffing skill
To what extent do you feel prepared in each of the following interpersonal skills?

Average Average
Self-Management
Adaptability and
Learning
Ethical Behavior
Passion for service
to industry
The following question is about the contribution of hospitality curriculum in
developing students’ fundamental curriculum related skills.

Average Average
Experimental
learning and
application
Experienced based
learning and
application
Understanding
current issues and
practices in the
hospitality industry
The following questions are about your overall preparedness.
What is your level of readiness to work in the industry?

Average Average
What is your level of overall satisfaction with learning in the hospitality program?
Very Somewhat Neutral Somewhat Very Satisfied

Dissatisfied Dissatisfied Satisfied
What is your overall quality of education in the current program?
Poor Below Average Average Above Average Excellent
What is your likelihood in recommending this hospitality program to others?
Very Unlikely Somewhat Neutral Somewhat Very likely

unlikely likely
I am glad I am majoring
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WORKING TITLE: “ Measuring the Effectiveness of Hospitality Curricula Perceived

by Undergraduate Students and Their Preparedness”

.Statement of the Problem

The study addresses the following research questions:

1. What is the demographic profile of selected undergraduate tourism and hospitality

1.3 Marital Status;

1.4 Year level; and

1.5 Course and major?

2. How well do students feel the curriculum prepares them?

5. . What are the factors that contribute most to student preparedness?

Importance of the Study

Scope and Delimitation of the Study

The scope of the study will be the undergraduate students of hospitality

Overview of Conceptual Framework

Fundamental Student Preparedness

Dependent Variable Independent Variable

Part I. Demographic Profile

Name: (Optional) Age: ____

Part II. Questions

The following questions are about the contribution of hospitality curriculum in

To what extent do you feel in each of these communication skills?

Poor Below Average Above Excellent N/A

To what extent do you feel prepared in each of these conceptual skills?

Poor Below Average Above Excellent N/A

Poor Below Average Above Excellent N/A

Poor Below Average Above Excellent N/A

Poor Below Average Above Excellent N/A

Poor Below Average Above Excellent N/A

Poor Below Average Above Excellent N/A

The following questions are about your overall preparedness.

What is your level of readiness to work in the industry?

Poor Below Average Above Excellent N/A

Very Somewhat Neutral Somewhat Very Satisfied

What is your overall quality of education in the current program?

Poor Below Average Average Above Average Excellent

What is your likelihood in recommending this hospitality program to others?

Very Unlikely Somewhat Neutral Somewhat Very likely

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