Building A Brand Name For Vietnam's Ancient Lai: Over 100 Vietnamese Workers Abandoned For Months
Building A Brand Name For Vietnam's Ancient Lai: Over 100 Vietnamese Workers Abandoned For Months
Building A Brand Name For Vietnam's Ancient Lai: Over 100 Vietnamese Workers Abandoned For Months
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The once well-known Lai Thieu Orchard, home to thousands of ancient fruit trees in southern Vietnam’s Binh
Duong Province, is on its way to restoring its former glory.
The fruit garden includes thousands of privately-owned fruit tree farms located in Lai Thieu, which now covers Binh
Nham, Hung Dinh, An Thanh, and An Son Wards of Thuan An Town.
After around 20 years of degradation due to its uncompetitive prices compared to imported fruit, Lai Thieu Orchard has
shrunk to only 1,300 hectares, and it now includes 660 hectares of purple mangos teen.
It was this type of fruit that built Lai Thieu Orchard’s reputation years ago.
Efforts to save gardens of ancient trees
Currently, 64 percent of the orchard’s mangos teen trees are 60-100 years old.
Locals in Lai Thieu and tourists who visited years ago must have known or heard of Lai Thieu Orchard.
“All of the streets from neighboring areas leading to Lai Thieu Orchard were packed with bicycles and tourists, especially
around the fifth day of the fifth month in the lunar calendar,” said Le Quoc Hung, now chairman of the farmers’
association of Hung Dinh Ward.
“All of the vehicles, most of which were bicycles, were stuck in traffic from Cau Ngang Bridge.
“At the time, I sold entrance tickets at Cau Ngang to enter Lai Thieu Orchard. I could tear off 100 wads each with 100
tickets.”
Although most Lai Thieu locals do not make the majority of their income through their fruit farms, many have preserved
their century-old farms with their ancient fruit trees in order to maintain memories inherited from their ancestors.
Lai Thieu natives consider their fruit gardens to be their ‘flesh and blood,’ said Truong Cong Thac, head of the business
department of Thuan An Town.
As a result, they have not chopped down century-old mangos teen trees.
Preserving the trees merely for memory’s sake is a waste of the economic potential of the land, because the quality of Lai
Thieu mangos teen and other fruits is well-known.
Since there was a time when Lai Thieu mangos teen did not have an exclusive trademark registered, people who grew
other varieties were able to claim that their inferior-quality fruit had been grown there. This marred the fame of Lai Thieu
fruit.
The Lai Thieu brand name
Local residents eventually decided to set up a 12-member team to run a project called, ‘Building and Managing the
Trademark of Lai Thieu Mangos teen.’
The team traveled to other fruit farms in such Mekong Delta provinces as Ben Tre, Tra Vinh, and Tien Giang to learn how
they had built trademarks.
“We drew useful lessons to promote our fruit gardens,” said Nguyen Van Doi, a fruit garden owner in Lai Thieu.
At present, garden owners select each qualified fruit and paste the exclusive logo of Lai Thieu Trademark before they go to
market.
The trademark was approved in June this year to ‘go public’ at markets as an exclusive brand name of Lai Thieu.
With the establishment of the exclusive trademark, consumers are assured of the fruit quality, and the sellers earn better
profits.
“Thanks to the brand name of Lai Thieu Mangos teen, a businessman from Ho Chi Minh City came and ordered 10 metric
tons of mangos teens,” said Vo Khanh Quan, chairman of the farmers’ association of Thuan An.
Lai Thieu farm owners are considering granting authority to an agency to manage its trademark and apply logos to the
fruits.
In addition, the Department of Culture, Sports and Tourism of Binh Duong Province plans to organize regular fruit
festivals in Lai Thieu to promote the brand name and the consumption of its fruit.
In addition to the famous purple mangos teens, Lai Thieu Orchard also grows durian, jackfruit, and strawberry.
At the fruit festival last year in Lai Thieu, visitors bought 20 metric tons of Lai Thieu fruits, including 11 metric tons of
mangos teen, according to Vo Thi Anh Xuan, director of the Binh Duong Travel Promotion Center.
Century-old trees deep in the jungle of Quang Nam Province have been illegally chopped down for years to make
timber for luxury furniture and construction projects in Vietnam.
Over 250 thick wood planks, at least 2.5m by 0.8m, have recently been found on the banks of the Thu Bon River in the
province, which is located in the central region.
The planks of precious wood, which were around 10cm thick, were prepared to be rafted downriver when the floodwater
rises.
The remote wood-gathering site is in mountainous Que Lam Commune of Nong Son District.
A Tuoi Tre (Youth) newspaper journalist discovered the deforestation taking place in the area, but local authorities failed
to detect it. They only arrived once the huge tree trunks had been split in half.
A local named Nam said, “You can buy a plank bed of any size here, the bigger and thicker, the more expensive.
“Here, a bed of hardwood planks is priced around VND20-24 million (US$962-1,200), but the price rises by half if it is
transported to Da Nang City.”
A plank bed worth VND16 million ($770) is normally sold for VND24 million ($1,200) in Da Nang, which is around
50km away, Nam said.
Entering the jungle
From the nearest highway, it took the Tuoi Trejournalist four hours on a motorbike and another four hours of hiking
through the forest to reach Khe May (May Stream), which serves as the border of Phuoc Son and Nong Son Districts in
Quang Nam.
The journalist was disguised as a geologist so he could reach the illegal loggers in the jungle.
A motorbike taxi driver agreed to take the journalist, but only since he was acting as a geologist. “It’s OK to take you
there. If you were a journalist with a camera, I wouldn’t dare take you, even if you paid me with gold,” said the driver.
“A journalist who shows up at the illegal logging site would have no way to leave, and we, the motorbike taxi drivers, may
not make it out safely,” he added.
Although Khe May is a dense forest, the tracks have been smoothed out by the wheels of trucks, as well as wagons pulled
by buffalos.
The path was lined with many motorbikes without license plates. The bikes had been modified to carry the heavy loads of
the illegal loggers.
Huts were seen along the streams on the way to Khe May. These are where the loggers sleep at night.
Moving upstream, it was easy to see numerous planks of wood lying underwater.
The planks were gathered in piles of 90 pieces, as high as the roof of a normal house.
The area looked like a factory or a port, with the pieces of wood about to be shipped away.
A local told Tuoi Tre that when the waters in May Stream rise, the wood pieces will be bound together in rafts and floated
down to cities to be sold.
Police and relevant authorities are investigating to collect further evidence for the case.
Dak Lak Province in the Central Highlands region has also suffered great damage from deforestation by illegal loggers.
Within the five years from 2009, authorities in Dak Lak have uncovered over 10,000 cases of deforestation, or five cases a
day, on average.
Within this period, 26,471 hectares of forest have been damaged in Dak Lak.