THE IMPACT OF DIGITAL TECHNOLOGY TO THE FILM INDUSTRY

A Research Study Presented to the Faculty of

STI College Las Piñas

In Partial Fulfillment of the Requirements of

Practical Research 2

Dorado, Ma. Feliza

Lim, Ma. Christina
Marmol, Mary Gabrielle
Obogne, Shiara Karmela
Ocampo, Thessa Mae Nicole
Talaban, Jericho James

(June 2021)
 CHAPTER 1
THE PROBLEM AND ITS BACKGROUND

Introduction

Digital technology is a digital device was processed digitally and electronically. The used of

social media, mobile phones, websites and web pages, emails, internet-based programs are part of digital

technology. It includes digitized context that is being transmitted in wide ranges. Digital technology are

computer games, online video games, computer animations, multimedia and digital images, digital

cameras, digital audios, digital databases, digital televisions, electronic books, mobile apps or any type of

learning that uses technology. Digital media allows people to get easier access to data; helps improve

communications skills and easier to deliver information to receiver. Technology plays important role in

changing culture and communication.

Digital technology embraces digital electronics, and utilizes certain equipment to transform

picture, text, sound, image and other information into binary digits that can be recognized by electronic

computer, which then computes, processes, stores, transmits, spreads and resume information. It is named

as digital technology because the computer is used to encode, compress and decode the information in

computing and storage.

Film is a production consists of moving pictures that shown on screens, theater or television that

tells a story. It combines images, music, and stories that conveys message that affects peoples’ emotions,

feelings, and the way of reflecting in life. Film is an important form of art as it is a source of popular

entertainment in industry. Filmmaking is the process of making a film that includes story ideas, character

castings, and screening, shooting and editing the final product before releasing of a film that will be

shown on screens. Film industry contains technologies and commercial institutions of filmmaking

including the use of cinematography, film studios, film production, animations and more.

Film is a form of art and is also a product of the development of both science and technology.

Without science and technology, humans would not be able to have this extravagant kind art that can
make our fantasies become reality. Throughout the history of film, every revolutionary technological

advancement has dominated the development direction of film. However, since 1960s, with the

emergence of digital technology, the whole film industry entered a new era. People all over the world can

experience an unprecedented pleasant amazement and audio-visual experience when they are watching

films.

Digital technology has reshaped the way of making film from shot techniques of cameras, the

way it allows digital cinematographers to shoot in a greater angle. As digital technology has improved in

recent years, it is easier to do magnificent edits of pictures, music and videos to achieve desired outcome.

Editing films has never been easier but with the use of new technologies and advanced film editing

software, digital filming becomes easier. Digital technology has a big impact from the way films were

created, the way they were filmed and edited, and how people watch and criticized it.

Theoretical Framework

According to Jieyi Wang (2011), “It should be noted that the Lumière Family is considered as the

inventor of film exactly because they offered technology that supports group watching, unlike the

Kinetoscope by Edison that only allows one people to watch film alone” (p.1). After that, technological

progress has had a progressively important impact on film: from silent film to sound film, black and white

to color, followed by wide-screen, digital, huge-screen, and 3D films, even the revolutionary VR film. All

these are products of technology in the field of film. Compared to film revolutions ignited by

technological development, how digital technology shapes the movie from the 1960s is the most

impressive. Current research efforts on the relationship between digital technology and film are

concentrated on changes to film form, film production, digitalized distribution. This has not included an

overall, in-depth analysis of how digital technology affects film from a perspective of industry. After

digital technology reaches its maturity, what profound changes does the film industry experience? Is this

a disruptive revolution? All these questions have not been answered in the literature so far. Advanced
technology brings various possibilities to the future of the film, and studying the history of film industry,

firstly, helps us to gain a full picture of digital technology, and secondly, promotes analysis of the new

form of American film industry and even the world's film industry after total digitalization.

Research Paradigm

Input Process Output

The workers of the film We will be gathering data Learning more about their
industry will be our source through online interviewing thoughts and the impacts of
of information for this process to gather data from the new digital technology in
research the film industry workers. the film industry

Statement of the Problem

This research aims to determine the relationship between digital technology to the film industry.

Specifically, the following problems will be tackled;

1) What are the impacts of digital technology on the film industry?

2) What kind of digital technology has made the most impact on the film industry?

3) Which genre of film has been impacted the most by digital technology?

4) How much does digital media change the film-making industry?

Statement of the Hypothesis

The researchers’ goal is to find the impact of digital technology to the film industry. The

researchers formed the hypothesis based on the research problem being presented.

Alternative Hypothesis:

Ha: The digital technology impacts the film industry in a variety of ways, both positive and negative.

Scope and Limitation

The Film Industry has been booming with all the new technologies that are readily available in

the market. These technologies could have such a great impact on Film as we know it. The researchers

will be conducting the research based on the opinions and views of those individuals that have experience

in the field.

The researchers will be sending a list of questions online to 20 individuals with at least a year of

experience in the film industry. The questions will help the researchers determine how great the impact

of modern film technology is. These answers might help aspiring or current individuals of the industry.

The researchers use the descriptive research design to know the relationship between the two

variables subjected in the study.

Significance of the Study

This research study intents to know what the impact of digital technology to the film industry is.

This study is important as the researchers will provide information about the film industry, more

specifically the film industry and digital technology that will show what effects or changes are present on

both variables with the inclusion of the positive and negative relationship between the two variables

subjected in the study. This research paper aims to give credible data that will show the relationship
between the said two variables and how and how it will impact the industry of film. Also, the results of

the study will be of great benefit to the following:

Filmmakers. New filmmakers or those who would want to start a career in the film industry will benefit

from this study as they will have the knowledge about what digital technology can offer and what

relationship it has to the industry. Making them more motivated to pursue their career in the industry of

film.

Students. The students will benefit from this study, especially the students who are taking arts/multimedia

course, as this research paper can give them an extra information about the film industry and digital

technology expounding on their relationship and how these variables affects each other.

Researchers. This study will also give benefits to the future researchers and the researcher itself as this

study aims to know and show what impact does digital technology have to the film industry and this

research can be a guide for deeper understanding about the two variables.

Definition of Terms

Impact – This refers to having a strong effect or influence on someone or something. This is the problem

that the researchers will find out in the research paper.

Digital Technology – Digital technology embraces digital electronics, and utilizes certain equipment to

transform picture, text, sound, image and other information into binary digits that can be recognized by

electronic computer, which then computes, processes, stores, transmits, spreads and resume these

information. This is the independent variable that the researchers will analyze and understand without

manipulation from the researchers.

Film Industry – The film industry or motion picture industry, comprises the technological and commercial

institutions of filmmaking, film production companies, film studios, cinematography, animation, film

production, etc. Also, this is used as the dependent variable in the study wherein the researchers will

analyze and assess the various way the first variable would impact this variable of the study.